We know that today's park and recreation professionals want to reach their professional goals through education that fits their lifestyles, whether through classroom training, conference education events or fully online. NRPA supports the membership by providing an array of online learning opportunities. Tailored educational courses are offered in the following areas:
If you wish to view and search a full listing of our online learning offerings, please check out the online learning catalog.
Current Courses - Marketing and Public Relations
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2019 NRPA Live Complete Conference PackageContains 28 Product(s)
The 2019 NRPA Live complete package (1.8 CEUs) includes all three days of live streaming with a total of nine full education sessions and five speed sessions. This package also includes access to recordings of an additional nine full education sessions and five speed sessions. These recorded sessions will be available following the live streamed event.
Marketing and Communications: ImplementationContains 3 Component(s), Includes Credits
Through this course you will form an understanding of the various development and distribution channels and an overview of creative strategy that are available to meet your marketing and agency needs.
Marketing and Communications: Strategic PlanningContains 3 Component(s), Includes Credits
The goal of this course will to work through the development of a communications plan that aligns strategically through measurable outcomes aligned with assessed need and the mission, vision, and values of the agency and industry.
"What's Past is Prologue": The Déjà Vu Health Case for Urban Parks in the US and the UKContains 4 Component(s), Includes Credits
Parks are an integral part of city infrastructure. This session explains six strategies that are relevant to positioning parks for improving health and wellness while securing influential champions.
NRPA Live 2018 Speed Sessions Volume 1Contains 6 Component(s), Includes Credits
Three speed sessions streamed from the 2018 NRPA Annual Conference: Parks and Recreation: The New Status Symbol; WE GOT ENGAGED! Tips for Communicating Effectively with your Part-Time Workforce; and If You Don't Feed the Supervisors, They Eat the Staff.
NRPA Live 2018 Speed Sessions Volume 2Contains 8 Component(s), Includes Credits
This product includes 3 speed sessions recorded from the NRPA 2018 Annual Conference: Fantastic Female Recreation Leaders and Where to Find Them; The Public's Health Agency: Parks and Recreation's Critical Role in Communities; and Unlock your Fundraising Future: 10 Rules for Attracting - and Sustaining - Donors to your Mission
How to Raise Prices without Making Users MadContains 4 Component(s), Includes Credits
The session will apply behavioral economic principles to the pricing of park and recreation services. The essential concepts of adaptation level theory, assimilation-contrast theory, reference price theory, and prospect theory which provide the framework for these principles will be explained.
Life, Liberty and the Pursuit of Health(iness): All parks are NOT created equalContains 4 Component(s), Includes Credits
Parks are such good medicine that doctors are now prescribing visits to them as treatment for a variety of ailments. But not all parks are the same, so how do we know how good the medicine is for a particular park? This session will show how the “medicinal value” of one park can be measured and compared to another.
The Art of Gaining Consensus & Getting Things DoneContains 4 Component(s), Includes Credits
Learn how to proactively weave the fundamental steps for consensus-building into your projects in order to avoid many of these challenges in the first place, as well as how to respond to resistance and conflict when it inevitably happens.
Marketing and Communication for Parks and Recreation CertificateContains 4 Product(s)
NRPA's Marketing and Communications Certificate was developed to develop basic skills for the park and recreation professional tasked with delivering messaging for their agency. The courses included in this certificate take you on a path toward developing your own strategic marketing and communications plan, applying material through an interactive worksheet that allows you to investigate case studies while also applying the concepts to your own context.
Creating Meaningful Arts Programs Designed to Engage the CommunityContains 5 Component(s), Includes Credits Recorded On: 09/28/2017
Parks departments are uniquely positioned to provide a wide range of access to arts and cultural opportunities, which engage, create a sense of place and give voice to diverse communities. This session will explore how both hands-on and experiential programming can be a vibrant part of any parks department's offerings, when designed to meet the needs of your community.
Ditch Your Marketing Plan: Growth Hack InsteadContains 5 Component(s), Includes Credits Recorded On: 09/28/2017
Scrap your marketing plan and learn how growth hacking techniques from Silicon Valley start-ups, including data analysis, marketing automation, user-experience design and design iteration, can lead to more effective marketing, higher participation and increased revenues, all without breaking the budget.
VOTE! How to Plan a Successful Bond ProgramContains 6 Component(s), Includes Credits Recorded On: 09/28/2017
Once community leaders identify the need for a new recreation center, how do they get voter support? This session reveals it’s not such a mystery, and there are indeed proven strategies behind successful public outreach programs. Through a series of recent case studies, this session outlines the key steps community leaders must take to gain support for a bond issue on a ballot measure in order to fund a new community recreation center.
NRPA 2017 Conference Advocacy BundleContains 4 Product(s)
This is as bundle of 4 sessions recorded from the NRPA 2017 Annual Conference on the topic of "advocacy." Included in this package are the following sessions: How to Handle a Parks & Recreation PR Communications Crisis, VOTE! How to Plan a Successful Bond Program, A Value Proposition: What's My Park Worth?, and Using Health Data to Power Results.
NRPA 2017 Conference Programming BundleContains 4 Product(s)
This is as bundle of 4 sessions recorded from the NRPA 2017 Annual Conference on the topic of "Programming." Included in this package are the following sessions: Get Your Play On! Speed Sessions from the 2017 conference, Making Creativity a Part of Your DNA, Creating Meaningful Arts Programs Designed to Engage the Community, and Designing and Implementing Evidence-Based, Family-Based Programming for Health.
NRPA 2017 Conference Innovation BundleContains 4 Product(s)
This is as bundle of 4 sessions recorded from the NRPA 2017 Annual Conference on the topic of "Innovation." Included in this package are the following sessions: Innovation. Speed Sessions from the NRPA 2017 Conference, Leading Change: Innovation from the Inside Out, The Be Attitudes of Influence and Persuasion, and Ditch Your Marketing Plan: Growth Hack Instead.
How to Handle a Parks & Recreation PR Communications CrisisContains 5 Component(s), Includes Credits Recorded On: 09/26/2017
Through real-world examples, Steve will demonstrate best practices on how to successfully handle a public relations crisis in your department to preserve your reputation in the community.
CPRP Preparation: CommunicationsContains 3 Component(s), Includes Credits
The Communications Module provides instruction to professionals on many of the communications aspects of park and recreation including: Internal and external communications, and strategic planning for communications.
Viral and Guerrilla MarketingContains 3 Component(s), Includes Credits
Viral and guerrilla marketing focuses on no-cost marketing strategies for park and recreation professionals. This not only includes technology and social media, but it also includes word-of-mouth marketing efforts and using other essential elements that are already in place at most workplaces.
Marketing Strategies for the Digital AgeContains 3 Component(s), Includes Credits
A flyer, poster and catalog used to drive customers through the door, but no longer. Today's consumers are bombarded by marketing messages. Engaging boomers and millennials requires different strategies. And, Gen Z – the digital natives – have never known a world without technology. Access to big data unlocks the key to reaching consumers, gaining awareness, driving participation and increasing revenues.
Leveraging Social Media as a Communications ToolContains 3 Component(s), Includes Credits
In this session, you'll learn why social media can become an essential tool for customer service, augmenting program value, engaging your community and getting your fans to help market your programs and services for you.