Through this course you will form an understanding of the various development and distribution channels and an overview of creative strategy that are available to meet your marketing and agency needs.

Through this course you will form an understanding of methods for evaluating, reporting, and improving marketing and communication at your agency.

The goal of this course will to work through the development of a communications plan that aligns strategically through measurable outcomes aligned with assessed need and the mission, vision, and values of the agency and industry.

We’ll explore NRPA’s “The Three Pillars” and dig into the importance that each of those initiatives has on us and our neighbors, plus how you can promote and honor those aspects of Recreation & Parks through your actions as a new professional.

One of the most common questions we get on a regular basis as we mentor your professionals is how they can develop their career and what are the best ways to do that. This panel will discuss what are secrets to developing your career, expanding your education, how to develop your professional network and how to actively engaged in professional activities.

This product contains the speed sessions that were streamed and recorded from the NRPA 2018 Annual Conference.

Topics in this bundle tackle the growing challenge of onboarding individuals who enter into parks and rec.

​Moving forward professionally requires evolving in your knowledge, skills, competencies, and connections. Having good mentors in your life helps support and target your growth. Learning how to best be a mentor later in life helps you give back and leave a strong legacy. This session covers what you need to know to do all of this.​

In today’s fast-paced world, getting new talent started in their job as quickly as possible is important for the health of your business. However, a new job can be overwhelming, and by creating a welcoming environment, building cultural buy-in, and sharing tribal knowledge, you not only improve the chances of new hire success but create loyalty and have a little fun!

NRPA's Marketing and Communications Certificate was developed to develop basic skills for the park and recreation professional tasked with delivering messaging for their agency. The courses included in this certificate take you on a path toward developing your own strategic marketing and communications plan, applying material through an interactive worksheet that allows you to investigate case studies while also applying the concepts to your own context.

This course will provide you with an understanding of market research and analysis and the proper tools for conducting analysis in various contexts with an eye toward the common variables that affect marketing and communications.

The Basic CPRP Learning Pack includes: ​- CPRP Preparation Courses: Operations​ Finance​ Human Resources​ Programming​ Communications​ - CPRP Practice Examination​

​This product includes three recorded speed sessions from the 2017 NRPA Annual conference on the topic of Innovation: Future-Proofing Your Organization, Innovation in 19.5 Minutes, and Do We Dare? Sure-Fire Changes for P&R's Future.

This is as bundle of 4 sessions recorded from the NRPA 2017 Annual Conference on the topic of "Innovation." Included in this package are the following sessions: Innovation. Speed Sessions from the NRPA 2017 Conference, Leading Change: Innovation from the Inside Out, The Be Attitudes of Influence and Persuasion, and Ditch Your Marketing Plan: Growth Hack Instead.

The wind and the sun decided to have a competition to decide who was stronger. They agreed the winner would be the one who could persuade a man to take off his coat. The wind blew and blew, but the man held on tightly to his coat. Then the sun shone gently down, within minutes, the man took off his coat. The moral: you can’t force someone to do what they don’t want; instead, the art of influence and persuasion will get them to want what you want. This is the essence of true leadership.

This is as bundle of 4 sessions recorded from the NRPA 2017 Annual Conference on the topic of "advocacy." Included in this package are the following sessions: How to Handle a Parks & Recreation PR Communications Crisis, VOTE! How to Plan a Successful Bond Program, A Value Proposition: What's My Park Worth?, and Using Health Data to Power Results.

This is as bundle of 3 sessions recorded from the NRPA 2017 Annual Conference on the topic of "Planning." Included in this package are the following sessions: Water Wisdom: Planning, Designing and Maintaining Water Play Destinations, City of New Orleans: Strategic Urban Water Management and Recreation Opportunities, and How to Portray the Value of Trails in Your Community

Diversity and cultural awareness explores the importance of developing a diverse, equitable, and ethical workplace. To instill an innovative and progressive workplace, it is important that leaders consider how to instill diversity into the organizational culture.

The Communications  Module provides instruction to professionals on many of the communications aspects of park and recreation including: Internal and external communications, and strategic planning for communications.

The Programming Module provides instruction to professionals on many of the programming aspects of parks and recreation including: creating and supervising programs, facilitating programs, marketing programs, evaluating participant satisfaction, performing participant assessments, maintaining relationships, developing league schedules, and reporting requirements.

The Human Resource Module provides instruction to professionals on many of the human resource aspects of parks and recreation including: recruiting, reviewing applications, interviewing, supervising, schedule development , and final recommendations

The Operations Module provides instruction to professionals on many of the operational aspects of park and recreation including: planning, policies and procedures, maintenance standards, information systems, facility/area supervision, customer service, partnerships and monitoring contractors and concessionaires.

The NRPA Leadership Certificate is designed to provide leaders practical and applicable methods for transforming themselves and their agency. This new certificate offers a robust online learning opportunity for maximum flexibility. The program navigates through the latest in leadership principles that will take you and your agency to the next level.