NRPA Live 2016
Viral and Guerrilla MarketingContains 3 Component(s), 0.1 credits offered
Viral and guerrilla marketing focuses on no-cost marketing strategies for park and recreation professionals. This not only includes technology and social media, but it also includes word-of-mouth marketing efforts and using other essential elements that are already in place at most workplaces.
Connecting Youth with Nature: Environmental Awareness Through Leave No TraceContains 3 Component(s), 0.1 credits offered
The fast-paced session will provide examples of how to engage youth while raising awareness about environmental stewardship. Participants will leave the session with a set of principles and strategies and examples of how to advocate for and encourage the development of front-country and an urban outdoor ethic.
Special Events: The Do's, The Don’ts, The Maybe'sContains 3 Component(s), 0.1 credits offered
Everybody loves a parade...unless you have to clean up after it! Special events have a positive and negative impact on our community, but their positive attributes can be maximized while the negative attributes can be minimized.
The Future of Parks: A Recipe for SuccessContains 3 Component(s), 0.1 credits offered
We will examine long-term trends and how a community can add value by making sure the park responds to those trends, focusing on the seven elements of a complete park system. This session will view the park system as a dynamic ecosystem - one that must evolve and requires care and feeding to ensure it is a vital and valued part of keeping a community healthy.
Stories and Statistics: Understanding Homelessness in Our Parks and CitiesContains 3 Component(s), 0.1 credits offered
This panel discussion explores the nationwide crisis of homelessness. Every city struggles with generating effective solutions to the problem of homelessness, and it's not easy. However, there have been successes, driven by policies, programs, and designs. Often, the stories around this topic are based on impressions, not statistics.
Marketing Strategies for the Digital AgeContains 3 Component(s), 0.1 credits offered
A flyer, poster and catalog used to drive customers through the door, but no longer. Today's consumers are bombarded by marketing messages. Engaging boomers and millennials requires different strategies. And, Gen Z – the digital natives – have never known a world without technology. Access to big data unlocks the key to reaching consumers, gaining awareness, driving participation and increasing revenues.
Integrating Long-Term Operations and Maintenance into your Design ProcessContains 3 Component(s), 0.1 credits offered
Building or renovating a new facility only to discover you don't have the staff or capability to maintain the facility is never a good thing. Integrating long-term operations and maintenance into the early stages of the design process, combined with an understanding of staff capabilities prior to construction, helps ensure staff can properly operate and maintain the facility.
Counting What Counts: Using Data to Drive Real ChangeContains 3 Component(s), 0.1 credits offered
Ensure that your team is really measuring what matters, see the tools that make it easier and less expensive than you imagined, and learn how to avoid the pitfalls that come when you mix people and measurement.
2016 Customer Service and Employee Relations BundleContains 4 Product(s)
This bundle includes a track of sessions recorded from the 2016 NRPA conference related to customer service and employee relations. As described in these sessions, these two concepts go hand-in-hand.
Balancing the Business Model with the Social Service ModelContains 3 Component(s), 0.1 credits offered
This panel discussion will offer a rationale for balancing the business model with the social service model and share examples of cities finding success in achieving public support from those who utilize services…and even those who don't!
Is your BUT too Big?Contains 3 Component(s), 0.1 credits offered
A culture of excuses is not helping our current conditions. Challenging conventional thinking and pushing beyond comfort zones, this intensive and spirited session promises to be provocative and insightful.
Leveraging Social Media as a Communications ToolContains 3 Component(s), 0.1 credits offered
In this session, you'll learn why social media can become an essential tool for customer service, augmenting program value, engaging your community and getting your fans to help market your programs and services for you.
Zika: Get the buzz on protecting yourself and your communities.Contains 3 Component(s), 0.1 credits offered
In February 2016, the WHO declared the Zika virus a public health emergency of international concern (PHEIC). That same month, the CDC elevated its response efforts to a Level 1 activation – the highest response level it has. As an international public health emergency, Zika has the potential to dramatically affect park agencies.
Recreation Programming HacksContains 3 Component(s), 0.1 credits offered
“I got this great idea from the NRPA Conference....” After viewing this idea-packed session, you'll be the one saying these words to your co-workers back at the office. Out of the 60+ recreational program ideas that are shared, you'll be sure to find a “must do” for your community.
Cultivating an Exceptional Relationship with those that Govern YouContains 3 Component(s), 0.1 credits offered
This session will show you how to cultivate a positive relationship with those that are ultimately responsible. Navigating the waters of political storms can be the difference between those that are successful and those that are not.
Signed, Sealed, Delivered: 7 Non-negotiables of Customer ServiceContains 3 Component(s), 0.1 credits offered
While advanced communication both streamlines and complicates our lives, these seven customer service “nonnegotiables” will transport you and your team to a new level of service.