2019 Alternative Revenue Streams Bundle

imageHear how one department transformed operations from being tax-funded to self-sufficient and the steps another park district followed to increase park sponsorships. The components of successful local Park Foundations or Friends of the Park Groups are also explored. These sessions were originally presented at the NRPA 2019 Annual conference and outline the steps you can follow to increase your revenue.


Included in this bundle are the following sessions:

How to Start, Build, and Grow your Local Park Foundation

In Pursuit of Resiliency: Positioning your Agency for Long-term Financial Success

Prospecting to Profits: Generating Revenue for your Park with Sponsorship


This session will explore the importance of LOCAL Park Foundations and / or LOCAL Friends of the Parks Groups across the United States, and explore the common components of successful local Park Foundations or Friends of the Park Groups. We will also discuss the important strategies that will help appeal to those in the room that are in the start- up phase of their foundations as well as help those who need to revitalize or strengthen already existing Local Park Foundations or Local Friends of the Parks organizations. The focus for all foundations will be to create more relevance within their communities, greater connectivity with their park department, agency , or district, and an understanding that successful park foundations are governed through strategy and involved citizens and volunteers who have respect for those strategies.

Park sponsorships from prospecting to closing the deal. The presentation is designed to be applicable for the smallest parks to the largest. Including a step by step process to help park districts generate additional revenue. With the steps outlined, each individual will leave the session with a template for how to start a sponsorship program or increase sponsorship revenue. This is a recorded session from NRPA Live 2019.

one department transformed itself from being 80% tax funded to becoming over 80% self-sufficient in its operations, a feet it has accomplished since 2011. We will have an honest discussion on the pros and cons of being a high cost recovery agency, sharing some of the unexpected challenges faced. Strategies used to build a more resilient agency, in all areas from administration and programming to maintenance and environmental stewardship, will be shared.

Credit: 0.3 CEU  


NRPA Education online learning content is accessible for 180 days from the date of your registration.  The learning content is available for registration for three years from the date of origination.

  • In Pursuit of Resiliency: Positioning your Agency for Long-term Financial Success

    Contains 4 Component(s), Includes Credits

    Recording of NRPA Live Stream Event! Join us to hear the strategies used to build a more resilient agency, in all areas from administration and programming to maintenance and environmental stewardship, will be shared.

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    Park and recreation agencies today are under ever increasing pressure to provide more services, but struggle to receive the tax support necessary to fund what is demanded of them. Departments that adopt, embrace, and leverage a more entrepreneurial stance will be best positioned to succeed over the long term, including during the next inevitable economic downturn, while providing exceptional programs and services to the public. 

    This session will highlight how one department transformed itself from being 80% tax funded to becoming over 80% self-sufficient in its operations, a feet it has accomplished since 2011. We will have an honest discussion on the pros and cons of being a high cost recovery agency, sharing some of the unexpected challenges faced. Strategies used to build a more resilient agency, in all areas from administration and programming to maintenance and environmental stewardship, will be shared.


    Session Length: 1.25 Hours

    Credit: 0.1 CEU



    NRPA Education online learning content is accessible for 180 days from the date of your registration.  The learning content is available for registration for three years from the date of origination.

    Kurtis Baumgartner, CPRE

    Monon Community Center Director, Carmel Clay Parks & Recreation

    Kurtis Baumgartner, CPRE, is the Assistant Director for Carmel Clay Parks & Recreation. Kurtis oversees a $13 million annual operating budget and ensures that that the department operates at a high-level of cost-recovery. At its peak time during the year, Kurtis leads upward to 600 staff providing high level service and sales to members, guests, and the community.

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    Michael Klitzing, CPRE

    Director, Carmel Clay Parks & Recreation

    Michael W. Klitzing, CPRE, the 2018 NRPA National Distinguished Professional, has been instrumental in expanding and enhancing parks and recreation in each of the communities he has served. A visionary leader, Michael transformed Carmel Clay Parks & Recreation into a national trailblazer in sustainability and inclusion. He brings the unique experience of an appointed and elected board member.

  • How to Start, Build, and Grow your Local Park Foundation

    Contains 4 Component(s), Includes Credits

    This session will explore the importance of LOCAL Park Foundations and / or LOCAL Friends of the Parks Groups across the United States, and explore the common components of successful local Park Foundations or Friends of the Park Groups.

    image



    This session will explore the importance of LOCAL Park Foundations and / or LOCAL Friends of the Parks Groups across the United States, and explore the common components of successful local Park Foundations or Friends of the Park Groups. We will also discuss the important strategies that will help appeal to those in the room that are in the start- up phase of their foundations as well as help those who need to revitalize or strengthen already existing Local Park Foundations or Local Friends of the Parks organizations. The focus for all foundations will be to create more relevance within their communities, greater connectivity with their park department, agency , or district, and an understanding that successful park foundations are governed through strategy and involved citizens and volunteers who have respect for those strategies.



    Session Length: 1.25 Hours

    Credit: 0.1 CEU



    NRPA Education online learning content is accessible for 180 days from the date of registration.  The learning content is available for registration for three years from the date of origination.

    Donald Ortale

    Founding Executive Director, National Association of Park Foundations

    Donald Ortale, is a former Park and Rec. elected Commissioner and a 25 year veteran of the non-profit sector. He is currently the Founding Executive Director of the National Association of Park Foundations.

  • Prospecting to Profits: Generating Revenue for your Park with Sponsorship

    Contains 4 Component(s), Includes Credits

    This presentation is designed to be applicable for the smallest parks to the largest and includes a step by step process to help park districts generate additional revenue.

    image


    Park sponsorships from prospecting to closing the deal. The presentation is designed to be applicable for the smallest parks to the largest. Including a step by step process to help park districts generate additional revenue. With the steps outlined, each individual will leave the session with a template for how to start a sponsorship program or increase sponsorship revenue. This is a recorded session from NRPA Live 2019.


    Steps covered:

    • Identifying your assets (events, programs, naming rights, social media, collateral etc.)
    • Prospecting - where to find your next sponsor
    • Initial outreach - best way to contact potential sponsors
    • Proposal & pitch - what do sponsors want to see in a proposal and how to sell it
    • Follow-up - when to follow up and how often
    • Closing the deal - Activation - how to bring the sponsorship to life
    • Recap and renewal - keeping the business plan - an interactive session with attendees to run through a mock sponsorship process


    Learning Objectives:

    1. Understand a two tiered approach to help staff meet the demands of play by outlining an intentional model of leadership. 
    2. Know how to be a part of the solution by using 5 implementation process methods.


    Session Length: 1.25 Hours

    Credit: 0.1 CEU



    NRPA Education online learning content is accessible for 180 days from the date of registration.  The learning content is available for registration for three years from the date of origination.

    Brendan McHugh

    Manager of Corporate Partnerships, Cleveland Metroparks

    Brendan McHugh, is the Manager of Corporate Partnerships for Cleveland Metroparks. Brendan oversees all partnerships including, park events, nature centers, golf courses and the Cleveland Metroparks Zoo. His responsibilities include managing all phases of partnerships, consisting of sales, activation and account management. Annually, Brendan generates over one million dollars in sponsorship revenue. He began his career in the sports industry with the Cleveland Monsters and Cleveland Cavaliers, before coming to Cleveland Metroparks, where he has been for the past five years.