2019 Big Data Bundle

imageLearn ways to apply data tools that will strengthen your messages and customer service success.  This BIg Data bundle includes sessions presented at the NRPA 2019 Annual Conference to design compelling communication for your staff, communities, and elected officials.


Included in this bundle are the following sessions:

A Systems Approach to Assessing Parks

Big Data in Customer Service and Why it Matters

Once Upon a Pie Chart: Using Data to Tell Your Story


Credit: 0.3 CEU  

NRPA Education online learning content is accessible for 180 days from the date of your registration. The learning content is available for registration for three years from the date of origination.


  • A Systems Approach to Assessing Parks

    Contains 4 Component(s), Includes Credits

    Recording of NRPA Live Stream Event! This session highlights the benefits of collaborating with other government agencies and community-based groups to conduct a meaningful parks system assessment. Speakers will present sample indicators and metrics, provide guidance for multidisciplinary groups to collect and analyze the data, and share possible strategies for creating a Complete Parks system.

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    What makes a park successful depends heavily on neighborhood context, and assessing a parks system is an important step in making equitable improvements and creating a Complete Parks system. This means making decisions based on data about people’s entire experience with parks—getting to a park, spending time there, safety and maintenance, proximity to quality schools, affordable housing, local businesses, and key services, and more. 

    The Complete Parks approach has immense potential to create an inclusive parks system and simultaneously address an array of planning, public health, and environmental issues. This session highlights the benefits of collaborating with other government agencies and community-based groups to conduct a meaningful parks system assessment. Speakers will present sample indicators and metrics, provide guidance for multidisciplinary groups to collect and analyze the data, and share possible strategies for creating a Complete Parks system.


    Session Length: 1.25 Hours

    Credit: 0.1 CEU




    NRPA Education online learning content is accessible for 180 days from the date of registration.  The learning content is available for registration for three years from the date of origination.

    Gregory Miao

    Senior Staff Attorney, ChangeLab Solutions

    Gregory works on issues related to active living, healthy housing, water quality, and alcohol control. Drawing upon his experience as a former municipal attorney and planner, Gregory wrote the Complete Parks Model Resolution. Gregory graduated from St. Lawrence University and holds a JD from Case Western Reserve University and a master’s in urban and regional policy from Northeastern University.

  • Once Upon a Pie Chart: Using Data to Tell Your Story

    Contains 4 Component(s), Includes Credits

    Recording of NRPA Live Stream Event! Learn the fundamentals of both storytelling and data visualization so that you can create messages that are both informative and compelling to share with staff, elected officials, and the public.

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    Getting the word out about your services and needs is critically important in keeping your organization relevant as you fight for funding and attention. Backing your message with data has the potential increasing your impact, but telling your story in a way that gets people to understand, engage, and act requires more than simply adding a few charts and graphs to your reports and presentations. Learn the fundamentals of both storytelling and data visualization so that you can create messages that are both informative and compelling to share with staff, elected officials, and the public.

    Session Length: 1.25 Hours

    Credit: 0.1 CEU


    NRPA Education online learning content is accessible for 180 days from the date of your registration.  The learning content is available for registration for three years from the date of origination.

    Bobbi Nance

    President, Recreation Results

    Bobbi Nance is the founder of Recreation Results where she helps teams find value in their data, capitalize on trends, implement strategy, and push innovative thinking to increase their impact in the communities where they work. Bobbi's presented hundreds of workshops across North America all focused on breaking down complex topics and sharing practical approaches to putting them to use.

  • Big Data in Customer Service and Why it Matters

    Contains 4 Component(s), Includes Credits

    Join us for a discussion of "Big Data" and the value for achieving customer service success.

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    In this talk we’ll discuss the impact of “Big Data” in customer service for Parks and Recreation. Including: • What is Big Data and why it’s valuable for customer service. • How to implement and track Key Performance Indicators (KPI) that measure customer service success. • How to visualize data to help decision makers using tools such as Excel or Microsoft Power BI. • Recommended practices such as data inventory, surveying and reporting distribution.


    Session Length: 1.25 Hours

    Credit: 0.1



    NRPA Education online learning content is accessible for 180 days from the date of your registration.  The learning content is available for registration for three years from the date of origination.

    Brynn DiPaola

    Customer Service Initiatives Specialist, Virginia Beach Parks & Recreation Business Systems

    Brynn DiPaola is the Customer Service Initiatives Specialist for Virginia Beach Parks and Recreation. With a Bachelor of Arts in Psychology from the University of Redlands, in Southern California. He has organized and facilitated trainings in Customer Service for 15 years. His current role leverages data and analytics to enhance training while identifying and measuring Key Performance Indicators.

    Andru Fratarcangeli

    Customer Service Initiative Admin. Analyst, Virginia Beach Parks & Recreation Business Systems

    Andru Fratarcangeli, is the Customer Service Initiative Admin. Analyst for Virginia Beach Parks and Recreation Department. With a Masters of Science in Management Information Systems, his background spans across all levels of business including tech startups, fortune 1000 E-commerce companies and even global operations within the US Army as an Intelligence Analyst.