2021 Revenue Development and Management Workshop

The 2021 Revenue Development and Management Workshop will take place over the course of four days and will provide prospective and past Revenue Development and Management School students with training and networking opportunities through daily workshops. Join the RDMS Regents for one or more modules covering: innovation, data, consumer trends, and equity in revenue development. 

  • Innovating Through Uncertainty

    Contains 3 Component(s)

    Monday, April 12, 2021, 1:00 p.m. - 3:00 p.m. EDT: The past year has certainly required park and recreation professionals to adapt on the fly, but as we settle into our new normal, deciding what to keep and what to toss can be tough. Learn some techniques that can help make your path forward a little clearer and work together with other participants in breakout groups to share your experiences and put these techniques into practice.

    The past year has certainly required park and recreation professionals to adapt on the fly, but as we settle into our new normal, deciding what to keep and what to toss can be tough.  Learn some techniques that can help make your path forward a little clearer and work together with other participants in breakout groups to share your experiences and put these techniques into practice.

  • Responding to Your Results

    Contains 1 Component(s) Includes a Live Web Event on 04/13/2021 at 1:00 PM (EDT)

    Tuesday, April 13, 2021, 1:00 p.m. - 3:00 p.m. EDT: Even though your 2020 performance and results may not have been what you expected before the year started, it doesn’t mean that there’s no value in the story your data has to tell. Using real-life examples, learn how taking a dive into your data can lead to unique insights about how your organization performed and how you should move forward and be challenged to identify a set of questions that you can bring back to start a data dive of your own results.

    Even though your 2020 performance and results may not have been what you expected before the year started, it doesn’t mean that there’s no value in the story your data has to tell. Using real-life examples, learn how taking a dive into your data can lead to unique insights about how your organization performed and how you should move forward and be challenged to identify a set of questions that you can bring back to start a data dive of your own results.

  • Before the Door

    Contains 1 Component(s) Includes a Live Web Event on 04/14/2021 at 1:00 PM (EDT)

    Wednesday, April 14, 2021, at 1:00 p.m. - 3:00 p.m. EDT: Much of our focus on providing services centers around the experience customers receive once they’re at our programs and facilities. But what happens before those services begin has a big impact on their likeness to purchase and experience as well. Touching on important topics like pricing, marketing, and current consumer trends, we’ll examine the customer journey that takes place before your customers walk through your doors.

    Much of our focus on providing services centers around the experience customers receive once they’re at our programs and facilities.  But what happens before those services begin has a big impact on their likeness to purchase and experience as well. Touching on important topics like pricing, marketing, and current consumer trends, we’ll examine the customer journey that takes place before your customers walk through your doors.

  • Considering Equity in Revenue Development

    Contains 1 Component(s) Includes a Live Web Event on 04/15/2021 at 1:00 PM (EDT)

    Thursday, April 15, 2021, 1:00 p.m. - 3:00 p.m. EDT: Many park and recreation organizations face a tough balancing act in the need to generate revenue with trying to serve those who most need our services. We’ll discuss some of the considerations that agencies should make when approaching that challenge and examples of how it has been put into practice.

    Many park and recreation organizations face a tough balancing act in the need to generate revenue with trying to serve those who most need our services.  We’ll discuss some of the considerations that agencies should make when approaching that challenge and examples of how it has been put into practice.