A Value Proposition: What's My Park Worth?

Recorded On: 09/28/2017

imageIt's important that park professionals understand the value of our parks, understand the math behind the analysis, and some of the other ways parks increase economic activity. Parks can increase health and wellness, provide habitat, reduce urban heat islands and manage storm water. Your park is valuable, but how do you measure its significance? With parks' positive impact to property values as well as the events or tourism that occur in and around them, our parks are economic engines of our communities. We will learn how to calculate this impact, why it’s important, and how to use the new data to better market our parks and their value. Become better prepared to tell the narrative of the incredible impact of parks.

Session outcomes:

  • Identify data sources and potential partners to assess the economic impact of your parks.
  • Understand how this assessment can help boost your park agencies value within your community.
  • Understand how to calculate the property value and/or tourism impact of parks.

Brendan Daley

Director of Strategy & Sustainability at Chicago Park District

Brendan Daley has over 20 years’ experience working on sustainability and strategic policy initiatives in local government. Brendan currently manages the strategic direction of the Chicago Park District. He also manages sustainability initiatives across all 600 parks in the city. Before working at the Park District, Brendan worked at the Chicago Department of Environment, most recently at the Deputy Commissioner overseeing energy and air quality projects.

Brendan holds a BA in Political Science from Roosevelt University, an LLB in Law from Queen’s University Belfast, Northern Ireland, and a Certificate in Civic Leadership from the Harris School of Public Policy at the University of Chicago. He is a LEED accredited professional with the US Green Building Council and a Certified Park and Recreation Professional through the National Recreation and Parks Association. Brendan wants to live in a world where teachers are paid more than CEOs, honey bees are abundant, and kids play outside as often as possible.

As a sustainability and strategy implementer, Brendan has been a guest lecturer at Chicago universities, park conferences, writer for various publications, and an accomplished speaker on the environment. When Brendan is not reducing, reusing, composting, or recycling, you can find him making pie, gardening, golfing, or telling really bad dad jokes to his kids. 

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