A Value Proposition: What's My Park Worth?

Recorded On: 09/28/2017

imageIt's important that park professionals understand the value of our parks, understand the math behind the analysis, and some of the other ways parks increase economic activity. Parks can increase health and wellness, provide habitat, reduce urban heat islands and manage storm water. Your park is valuable, but how do you measure its significance? With parks' positive impact to property values as well as the events or tourism that occur in and around them, our parks are economic engines of our communities. We will learn how to calculate this impact, why it’s important, and how to use the new data to better market our parks and their value. Become better prepared to tell the narrative of the incredible impact of parks.

Session outcomes:

  • Identify data sources and potential partners to assess the economic impact of your parks.
  • Understand how this assessment can help boost your park agencies value within your community.
  • Understand how to calculate the property value and/or tourism impact of parks.

Brendan Daley

Director of Strategy & Sustainability at Chicago Park District

Mr. Daley has worked for the Chicago Park District for the past nine years, first as Director of Green Initiatives. Prior to working at the Park District, Mr. Daley was at the Chicago Department of Environment for ten years most recently as a Deputy Commissioner overseeing the Energy and Air Quality. He has given presentations on a variety of topics to elected officials, board members, colleagues and staff, students, the general public, and at conferences. 

NRPA Congress 2016 presented on the Economic Impact of Parks; co-presented Park Innovation
NRPA Congress 2013 presented on the Economic Impact of Parks
NRPA Congress 2012 presenter at two sessions; Green Procurement and Green Special Events
NRPA Green School Instructor 2012, 2013 & 2014

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