Communicating with Your Social Media Audience During a Crisis

This speed session will focus on crisis communication for nonprofits and small businesses. During the COVID-19 public health crisis, organizations and businesses of every size and in every industry have suddenly and unexpectedly found themselves in an unprecedented storm of chaos. Effectively communicating changes in event plans, services, and fundraising strategies is no small feat and requires consistency and strategy. Yet, staying in touch with clients and customers has never been more important. Social media is a great tool to communicate with your client base effectively during times of crisis, such as COVID-19. Join us for a session guided by award-winning crisis management pro-Meghan Rothschild, president of Chikmedia, to discuss how we can navigate these communications challenges and sustain our organizations through unpredictability and change.

Learning Objectives
Following this session, learners will be able to:

  1. Develop an effective crisis communication message. 
  2. Broadcast communications throughout all social media platforms in a consistent manner.

NRPA Education online learning content is accessible for 180 days from the date of your registration. The learning content is available for registration for one year from the date of origination.

Meghan Rothschild

President and Owner


Meghan is the President and owner of the marketing and public relations firm chikmedia, a company that puts an emphasis on female-‐run organizations and women business owners, and offers strategic marketing planning, and creative PR. Meghan is a 13 year melanoma survivor who also acts as a spokesperson for various nonprofit organizations.

Components visible upon registration.