Funding Bundle

image With tightening purse strings, it is often necessary for the park and recreation professional to seek alternative sources of funding. These sessions, curated from the NRPA 2018 Annual conference, cover the topic of funding. Included in this bundle are the following sessions:

  • How to Raise Prices without Making Users Mad

    Contains 4 Component(s), 0.10 credits offered

    The session will apply behavioral economic principles to the pricing of park and recreation services. The essential concepts of adaptation level theory, assimilation-contrast theory, reference price theory, and prospect theory which provide the framework for these principles will be explained.

    imageThe session will apply behavioral economic principles to the pricing of park and recreation services. The essential concepts of adaptation level theory, assimilation-contrast theory, reference price theory, and prospect theory which provide the framework for these principles will be explained. To reconcile inconsistencies with reference price, five strategies are available; the effectiveness of providing quality in cost information to accomplish this will be described; and eight strategies informed by prospect theory will be developed. These heuristics are the tools managers have to remove any angst that is likely to emerge in response to price increases.

    John Crompton

    Distinguished Professor & Mayor Pro Tem, City of College Station

    Biographical Profile

  • Partnering with Land Trusts

    Contains 4 Component(s), 0.10 credits offered

    Learn how park and recreation agencies and land trusts are working together to protect land, engage their community, and ensure that local conservation goals reflect the needs and culture of a diverse public.

    imageLearn how park and recreation agencies and land trusts are working together to protect land, engage their community, and ensure that local conservation goals reflect the needs and culture of a diverse public. During the session participants will hear from the Land Trust Alliance's Director of Community Conservation on the valuable role that land trusts can play in helping to meet park equity goals. Taos Land Trust will share lessons learned from their current effort to create a new community park that will provide opportunities for cultural education and recreation, restore a critical floodplain property, and bring together diverse populations from within the Taos community.

    Kristina Ortez

    Executive Director, Taos Land Trust

    Kristina grew up in the San Joaquin Valley of California. She graduated from Harvard College with a degree in Anthropology, and began her career in New York City working in marketing and editing. In the late 90s, Kristina and friends started an internet company whose demise is forever immortalized on digital film in “Startup.com.” Shortly after the internet boom, Kristina moved to Indonesia, where she worked as an editor at Lontar Foundation, a literary foundation in Jakarta. It was here that her environmental consciousness was born after witnessing the devastating effects of environmental degradation. Kristina came back to the States determined to work on environmental issues that affected her own community. She has been an organizer, advocate and a policy analyst on public lands and water issues and served as a board member of organizations to restore and protect the Sacramento-San Joaquin Delta and the San Joaquin River. She is the current vice chair of Conservation Voters New Mexico. 

    Lori Robertson

    Director of Conservation, National Recreation and Park Association

    As Director of Conservation at the National Recreation and Park Association (NRPA) Lori Robertson provides strategic direction and fundraising oversight for NRPA’s conservation portfolio. With background as a science educator in both public school and residential outdoor programs, Lori has spent her career working to connect young people with the natural world. She comes to NRPA from the Student Conservation Association where she led SCA’s national engagement strategy and created programs focused on providing urban residents with service, learning, and recreation opportunities on public lands. She is a graduate of the 2016 American Express Nonprofit Leadership Academy, a current student at Georgetown University and mom to 3 year old River.

    Rob Aldrich

    Director of Community Conservation, Land Trust Alliance

    Rob Aldrich is director of community conservation at the Land Trust Alliance, a program designed to bring more conservation to more people. Previously, Rob was the Alliance’s director of communications, and before that the director of information services. Before joining the Alliance in 2000, Rob worked for a private consulting firm on contract to the USAID Global Environment Center, and for the USDA Foreign Agricultural Service backstopping development projects for USAID. He was a Peace Corps Volunteer in Guatemala. Rob speaks Spanish and has a B.S. in plant and soil science and an M.S. in urban planning and the environment. 


  • Conducting a Successful Grant Search to Fund Your Project

    Contains 4 Component(s), 0.10 credits offered

    This overview will help take the mystery out of grant searches, highlighting several online tools, searches, and techniques you can use to help locate grants, plus share a few tips from funders on key metrics that can either elevate or kill your chances!

    imageSometimes finding the right grant can be more challenging than writing the application. How do I align with a funder? How do I find funders that are interested in my type of recreation project? What are the tricks to getting my application to the top of the pile? How do I know whether to write a full application? This overview will help take the mystery out of grant searches, highlighting several online tools, searches, and techniques you can use to help locate grants, plus share a few tips from funders on key metrics that can either elevate or kill your chances!

    Anne-Marie Spencer

    Corporate Vice President of Marketing & Communications, PlayCore

    Anne-Marie leads the marketing and communications effort for PlayCore, including serving as a company spokesperson and overseeing advertising, media, and communications across play and recreation brands. She has notably published over 50 positioning articles in major national magazines and publications on research-based best practices in play and recreation. She has presented at seminars across the world on a variety of topics related to advocating for quality play and recreation spaces and programs.

  • Grantmaking Success: A Conversation with Funders

    Contains 4 Component(s), 0.10 credits offered

    This panel of various funders will discuss application processes, evaluation criteria, the importance of measurable outcomes, and strategies to ensure project success throughout the project period. This session will help identify the keys to your fundraising success!

    imageWhether it is capital funding for a new senior center, a mini-grant for a garden, or a simple request for donations of craft supplies, the challenges around fundraising are often the same. How to find the right funder? How to write a winning funding request with few resources? How to successfully measure outcomes? But the funders perspective isn’t that easy either. During this session, hear directly from funders on their funding preferences and strategies to select winning projects. This panel of various funders will discuss application processes, evaluation criteria, the importance of measurable outcomes, and strategies to ensure project success throughout the project period. This session will help identify the keys to your fundraising success!

    Rebecca Wickline (Moderator)

    Vice President of Partnerships & Business Development, National Recreation and Park Association

    Rebecca joined NRPA in 2009 and serves as the vice president of partnerships and business development. In her role, Rebecca establishes and guides the strategic philanthropic fund raising goals of the organization.

    Prior to her NRPA role, Rebecca served as Managing Director at Hayes & Associates for five years, a fund raising consulting firm that raises $10 million annually for non-profit organizations. Rebecca has almost 15 years of fundraising experience and has raised more than $25 million for organizations such as the American Red Cross, March of Dimes, USO, Fisher House, National Immigration Forum, Mile High Youth Corps, and many more. Rebecca received her Bachelor's degree and Masters of Business Administration from Ohio University.

    Elizabeth Krause

    St. David's Foundation

    Elizabeth Krause leads the St. David’s Foundation’s community investments in five areas.  In opportunities to be active, she works to increase park equity and community engagement.  In women’s health, she works to ensure that healthy women are the cornerstone of healthy families, communities, and economies.  In dental health, she works to overcome cost barriers to dental care while promoting prevention.  In access to healthy food, she works to improve the goodness and kid appeal of school food, while increasing the availability of affordable, fresh food in communities.  In health insurance enrollment and use, she supports maximizing the enrollment of low income people in the public and private coverage programs for which they are eligible, while helping them to use their benefits.  Elizabeth represents St. David’s Foundation on several local, state, and national multi-stakeholder initiatives and affinity groups.  

    Elizabeth previously spent 11 years with the Connecticut Health Foundation (CT Health) where she started as a program officer and completed her tenure as Vice President of Policy and Communications.  Elizabeth built CT Health’s disparities and equity portfolio, laying the groundwork for the adoption of health equity as the CT Health’s central focus in 2013.  Elizabeth led community-based coverage and health reform efforts, contributing to a significant drop in Connecticut’s uninsured rate.  She seeded an independent health equity policy advocacy organization and paved the way for the inclusion of community health workers in the state’s movement toward value based care.  She additionally oversaw a body of children’s oral health policy work.  Elizabeth started her career with the Public Health Prevention Service of the Centers for Disease Control and Prevention (CDC).  While with the CDC, she completed a rotation with the National Center for Injury Prevention and Control, helping states fulfill traumatic brain injury registry functions.  She got her first taste of philanthropy on rotation with the CDC Foundation where she facilitated public-private partnerships in mobile mammography and emergency preparedness.  On field assignment at the Colorado Department of Public Health and Environment, she was instrumental in starting up the state’s Office of Health Equity.  She also served temporary assignments with the CDC Global AIDS Program in Rwanda.

    Elizabeth holds a bachelors degree from Smith and a masters degree from the Harvard T. H. Chan School of Public Health

    Lisa Herber

    Grants Coordinator, Indiana DNR Division of Outdoor Recreation

    Lisa has worked in the natural resources and environmental consulting fields for 20 years.  She has a Bachelor of Science in Forestry, Majoring in Wildlife Management, from Purdue University.  She has worked in state government for 9 years and for the past 3 years has been working for the Indiana Department of Natural Resources, Division of Outdoor Recreation, as a Grants Coordinator.

    Lisa is currently responsible for administering multiple grant projects for parks and outdoor recreation from 4 state and federal programs; providing technical assistance to grant seekers, grant recipients and the general public; representing the division on committees; and coordinating with other government agencies, not-for-profit organizations and advisory boards.

    Lisa enjoys hiking, backpacking, kayaking, gardening and photography in her spare time. She is very active in her local community and is the KIB Adopt-A-Block Captain for her neighborhood block. She is a member of the Indiana Park and Recreation Association, on the Board of Directors for the Purdue Ag Alumni Association, and a Red Cross Volunteer. 

    Jennifer Mahar

    Senior Director of Civic Initiatives at Fairmount Park Conservancy

    Jennifer joined the Fairmount Park Conservancy, non-profit champion of Philadelphia's 10,000 park system, in 2012.   As Senior Director of Civic Initiatives, Jennifer helps oversee 'Reimagining the Civic Commons' - an innovative, collaborative network of public space organizations in Philadelphia. Together, the collective demonstrates ways that civic assets can be connected as an integrated system and how they can be developed to foster talent, opportunity and engagement.   In addition, we partner with leading researchers to experiment with programmatic and design interventions that will help us inform how citizens access civic assets.  Jennifer oversees the Neighborhood Parks Stewardship Program, a unique partnership with Philadelphia Parks & Recreation and our network of 100 volunteer park friend groups.  Together we organize, resource and celebrate our wonderful city parks and the volunteers who advocate for them.