Inclusive Outreach for Equitable Results: Using a Logic Model for the Get Moving Initiative

Recorded On: 09/26/2017

  • Registration Closed


This session is a fusion of equity and results-based accountability, with two key themes: (1) inclusive outreach strategies to effectively reach underserved communities, and (2) using performance measurement tools for equitable results. We will profile Seattle Parks and Recreation’s Get Moving Initiative, which used equity goals and a logic model as tools to guide and track inclusive outreach strategies for its community fitness-grant program. 

As our country grows increasingly diverse, parks and recreation professionals must enhance their toolkits for inclusive outreach and equitable programming. Additionally, public agencies are under increasing pressure to be effective in their work, and to add analytical rigor to their efforts, in the form of results-based accountability. This workshop will provide an example of using one tool for performance measurement (the logic model) to effectively guide inclusive outreach strategies.


  • Participants will be able to use community-level data to set equity goals;
  • Participants will be able to understand and apply innovative inclusive outreach strategies; and
  • Participants will be able to develop and use a logic model to track performance of outreach strategies.
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