Insta-worthy Parks and Recreation: Optimize Your Parks, Programs and Events for Social Engagement

Social media is built around one simple fact: people love to share and show off. Over the past few years, restaurants have been changing lighting, plates, and even the food they serve, because the most successful business owners understand that making "Insta-worthy" experiences invites visitors to post pictures and share their experience with friends. We as park and recreation marketing professionals can learn a lot from the ice cream shops and taco trucks and find little ways to make our parks, programs, and events more photo-friendly. Keep in mind, you are not just making visitors' feeds more exciting, but you're also empowering an army of amateur marketing representatives to spread the word about your great department, free of charge. It's a little bit of planning on the front-end for a whole lot of engagement in return!

Learning Objectives
Following this session, learners will be able to: 

  1.  Identify and implement strategies that encourage visitors to take and post photos at facilities and programs. 
  2. Take better photos with smartphone cameras, enabling them to prepare their spaces for guests to take better photos.
  3. Understand the value of UGC (User Generated Content) and how to work with recreation staff early in the process to encourage it.


NRPA Education online learning content is accessible for 180 days from the date of your registration. The learning content is available for registration for one year from the date of origination.

Ann Beck

Marketing & Communications Manager

Mansfield TX Parks & Recreation

With backgrounds in media and freelance marketing consulting, Ann Beck has spent her career helping organizations find their voice and define their image. Since joining the world of parks and recreation, she’s been on a mission to bring that same clarity to cities and parks departments everywhere.

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