Marketing and Communications: Evaluation

An extremely important step to the marketing and communications cycle is closing the loop by reporting on results based on planned objectives. By defining key performance indicators that appropriately measure marketing reach, you will be able to provide the necessary data to inform future marketing and agency practices. Part of NRPA's Marketing and Communications Certificate, this course will look at defining key performance indicators mapped to the 4Ps of marketing that align with defined predefined expectations. The course also describes and provides thought exercises on how to close the marketing cycle with proper evaluation and reporting.