NRPA 2017 Conference Advocacy Bundle

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This is as bundle of 4 sessions recorded from the NRPA 2017 Annual Conference on the topic of "advocacy." Included in this package are the following sessions: 

  • How to Handle a Parks & Recreation PR Communications Crisis: Parks and recreation departments are often faced with public relations crises. Any crisis can turn into a potential public relations disaster. The universal factor governing all crises is that they all require detailed and continually updated preparation and practice. A crisis is any event that causes people to have to react to a situation. It can be acute or chronic, good or bad. How it is handled in the media can have a tremendous impact, either positive or negative, on their organization. These are significant unexpected or unwanted events or issues that threaten to harm the organization's brand, reputation and/or its employees, customers, clients and other key audiences and stakeholders. Through real-world examples, Steve will demonstrate best practices on how to successfully handle a public relations crisis in your department to preserve your reputation in the community.
  • VOTE! How to Plan a Successful Bond Program: Once community leaders identify the need for a new recreation center, how do they get voter support? This session reveals it’s not such a mystery, and there are indeed proven strategies behind successful public outreach programs. Through a series of recent case studies, this session outlines the key steps community leaders must take to gain support for a bond issue on a ballot measure in order to fund a new community recreation center.
  • A Value Proposition: What's My Park Worth?It's important that park professionals understand the value of our parks, understand the math behind the analysis, and some of the other ways parks increase economic activity. Parks can increase health and wellness, provide habitat, reduce urban heat islands and manage storm water. Your park is valuable, but how do you measure its significance? With parks' positive impact to property values as well as the events or tourism that occur in and around them, our parks are economic engines of our communities. We will learn how to calculate this impact, why it’s important, and how to use the new data to better market our parks and their value. Become better prepared to tell the narrative of the incredible impact of parks.
  • Using Health Data to Power Results: The US is facing an epic health crisis with rising healthcare costs and decreased quality of life. Upstream solutions are needed and parks and recreation providers are uniquely positioned to play a key role. Increasingly, we are being asked to justify our budgets while increasing our responsibilities, which now include being a community health provider. Understanding how our profession interfaces with healthcare begins with understanding key demographic and health data. In the mighty age of data, using health data can be a powerful tool to fuel your funding requests, report program results, and demonstrate how your facilities and programs play a vital role in the health of the community. We can learn how to utilize data to build relationships with healthcare providers using collective impact to grow funding opportunities and improve community health. In this session, you will be introduced to how and where to mine data sources to leverage support of your programs.
  • Using Health Data to Power Results

    Contains 5 Component(s), Includes Credits Recorded On: 09/26/2017

    In the mighty age of data, using health data can be a powerful tool to fuel your funding requests, report program results, and demonstrate how your facilities and programs play a vital role in the health of the community. In this session, you will be introduced to how and where to mine data sources to leverage support of your programs.

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    The US is facing an epic health crisis with rising healthcare costs and decreased quality of life. Upstream solutions are needed and parks and recreation providers are uniquely positioned to play a key role. Increasingly, we are being asked to justify our budgets while increasing our responsibilities, which now include being a community health provider. Understanding how our profession interfaces with healthcare begins with understanding key demographic and health data. In the mighty age of data, using health data can be a powerful tool to fuel your funding requests, report program results, and demonstrate how your facilities and programs play a vital role in the health of the community. We can learn how to utilize data to build relationships with healthcare providers using collective impact to grow funding opportunities and improve community health. In this session, you will be introduced to how and where to mine data sources to leverage support of your programs.

    Session Outcomes: 

    • Participants will be able to identify new funding and justification strategies for recreation programs.
    • Participants will be able to access and identify multiple local demographic and health data sets.
    • Participants will be able to utilize data sets to help design better programs, select evidence-based programs, seek new funding sources, and better report program results.

    George Kosovich, MUP

    Assistant Superintendent, Verdant Health Commission

    George Kosovich is the Assistant Superintendent for the Verdant Health Commission/ Public Hospital District No 2, Snohomish County. At Verdant, George’s role is to lead the organization’s program and community investment activities, including grants for health and wellness programs in South Snohomish County. Previously, George worked at the United Way of Snohomish County as a Director of Community Investment. He has also worked in South Los Angeles developing non-profit community and economic development programs. George has a master's degree in urban planning from UCLA and earned his undergraduate degree in finance. George is frequently asked to present at local conferences including the 2016 WRPA Annual Conference.

  • A Value Proposition: What's My Park Worth?

    Contains 6 Component(s), Includes Credits Recorded On: 09/28/2017

    With parks' positive impact to property values as well as the events or tourism that occur in and around them, our parks are economic engines of our communities. We will learn how to calculate this impact, why it’s important, and how to use the new data to better market our parks and their value. Become better prepared to tell the narrative of the incredible impact of parks.​​

    imageIt's important that park professionals understand the value of our parks, understand the math behind the analysis, and some of the other ways parks increase economic activity. Parks can increase health and wellness, provide habitat, reduce urban heat islands and manage storm water. Your park is valuable, but how do you measure its significance? With parks' positive impact to property values as well as the events or tourism that occur in and around them, our parks are economic engines of our communities. We will learn how to calculate this impact, why it’s important, and how to use the new data to better market our parks and their value. Become better prepared to tell the narrative of the incredible impact of parks.

    Session outcomes:

    • Identify data sources and potential partners to assess the economic impact of your parks.
    • Understand how this assessment can help boost your park agencies value within your community.
    • Understand how to calculate the property value and/or tourism impact of parks.

    Brendan Daley

    Director of Strategy & Sustainability at Chicago Park District

    Brendan Daley has over 20 years’ experience working on sustainability and strategic policy initiatives in local government. Brendan currently manages the strategic direction of the Chicago Park District. He also manages sustainability initiatives across all 600 parks in the city. Before working at the Park District, Brendan worked at the Chicago Department of Environment, most recently at the Deputy Commissioner overseeing energy and air quality projects.

    Brendan holds a BA in Political Science from Roosevelt University, an LLB in Law from Queen’s University Belfast, Northern Ireland, and a Certificate in Civic Leadership from the Harris School of Public Policy at the University of Chicago. He is a LEED accredited professional with the US Green Building Council and a Certified Park and Recreation Professional through the National Recreation and Parks Association. Brendan wants to live in a world where teachers are paid more than CEOs, honey bees are abundant, and kids play outside as often as possible.

    As a sustainability and strategy implementer, Brendan has been a guest lecturer at Chicago universities, park conferences, writer for various publications, and an accomplished speaker on the environment. When Brendan is not reducing, reusing, composting, or recycling, you can find him making pie, gardening, golfing, or telling really bad dad jokes to his kids. 

  • How to Handle a Parks & Recreation PR Communications Crisis

    Contains 5 Component(s), Includes Credits Recorded On: 09/26/2017

    Through real-world examples, Steve will demonstrate best practices on how to successfully handle a public relations crisis in your department to preserve your reputation in the community.

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    Parks and recreation departments are often faced with public relations crises. Any crisis can turn into a potential public relations disaster. The universal factor governing all crises is that they all require detailed and continually updated preparation and practice. A crisis is any event that causes people to have to react to a situation. It can be acute or chronic, good or bad. How it is handled in the media can have a tremendous impact, either positive or negative, on their organization. These are significant unexpected or unwanted events or issues that threaten to harm the organization's brand, reputation and/or its employees, customers, clients and other key audiences and stakeholders. Through real-world examples, Steve will demonstrate best practices on how to successfully handle a public relations crisis in your department to preserve your reputation in the community.

    This session, will: 

    • Analyze how to handle a public relations crisis in their departments. Participants will be given real-world examples of PR crises and given the opportunity to determine how they could respond. 
    • Discuss effective strategies to cope with a public relations crisis in their departments.
    • Prepare participants for a public relations crisis by giving them a plan they can implement at their own cities and counties.

    Steve Stoler

    Director of Media Relations, City of Plano, TX

    Steve is a 34 year veteran of Broadcast Journalism and has served as the City of Plano's Director of Media Relations for 3 years. He worked at seven different television stations in Georgia, Nebraska, North Carolina and Texas. With his vast experience working as a member of the news media, and now, working in municipal government, Steve has a unique perspective on communications that few people have. Steve recently designed two crisis communications plans for the City, one for disasters and other emergencies and the other for public relations crises. Steve also conducts a myriad of media training classes for City employees and statewide organizations.

  • VOTE! How to Plan a Successful Bond Program

    Contains 6 Component(s), Includes Credits Recorded On: 09/28/2017

    Once community leaders identify the need for a new recreation center, how do they get voter support? This session reveals it’s not such a mystery, and there are indeed proven strategies behind successful public outreach programs. Through a series of recent case studies, this session outlines the key steps community leaders must take to gain support for a bond issue on a ballot measure in order to fund a new community recreation center.

    image

    Once community leaders identify the need for a new recreation center, how do they get voter support? This session reveals it’s not such a mystery, and there are indeed proven strategies behind successful public outreach programs. Through a series of recent case studies, this session outlines the key steps community leaders must take to gain support for a bond issue on a ballot measure in order to fund a new community recreation center.

    One of the biggest obstacles for most community leaders, including those in parks and recreation departments, is they’ve never gone through the seemingly complex process of planning and designing a building and have no idea where to begin. Through a simple breakdown of this process into a step by step methodology, parks and rec departments can understand what they need to do in order to successfully plan, design and build a new recreation center when their communities have the opportunity.

    Competencies:

    • Identify the steps in a successful process to gain community support for bond ballot measures;
    • Facilitate a feasibility study to understand a community's need and develop a program and building design accordingly; and
    • Use graphics and a successful media relations plan to communicate with voters and garner support.