NRPA 2017 Conference Innovation Bundle

This is as bundle of 4 sessions recorded from the NRPA 2017 Annual Conference on the topic of "Innovation." Included in this package are the following sessions: 

  • Innovation. Speed Sessions from the NRPA 2017 Conference: This product includes three recorded speed sessions from the 2017 NRPA Annual conference on the topic of Innovation:
    • Future-Proofing Your Organization: Is your agency ready for the future? Technology, energy, globalization, Generation Z, and other forces will change our world drastically — start planning now. This session will provide best practices, resources, learning lessons and tips to form your own internal think tank to research future trends and foster innovative and critical thinking throughout your organization. 
    • Innovation in 19.5 Minutes: Park and recreation agencies need to constantly adapt services as a result of changes in market demand, industry trends, new uses of technology, and changes in customer requirements. Embedding innovation within an agency is something that requires purposeful direction in the organization's leadership system, organizational culture, and systems such as recruitment, hiring and feedback systems. The session will also provide details of innovations happening around the country. 
    • Do We Dare? Sure-Fire Changes for P&R’s Future: Do we dare to make the types of changes that will catapult parks and recreation into our rapidly changing world?  How do we deal with the demands for customization, popularity of virtual reality, the preferences of multiple generations and the permanently unemployed?  How do we keep up with or even surpass the challenges posed by these changes?  Will parks and recreation as we now know it even exist in 10 years?  Let’s revamp our world.
  • Leading Change: Innovation from the Inside Out: Creating and fostering an environment of innovation in the workplace takes strong leaders who listen to staff and embrace ideas. This session focuses on practical methods and examples of leading change by embracing ideas from all levels in your organization.
  • The Be Attitudes of Influence and Persuasion: The wind and the sun decided to have a competition to decide who was stronger. They agreed the winner would be the one who could persuade a man to take off his coat. The wind blew and blew, but the man held on tightly to his coat. Then the sun shone gently down, within minutes, the man took off his coat. The moral: you can’t force someone to do what they don’t want; instead, the art of influence and persuasion will get them to want what you want. This is the essence of true leadership.
  • Ditch Your Marketing Plan: Growth Hack Instead: Scrap your marketing plan and learn how growth hacking techniques from Silicon Valley start-ups, including data analysis, marketing automation, user-experience design and design iteration, can lead to more effective marketing, higher participation and increased revenues, all without breaking the budget.
  • Innovation. Speed Sessions from the 2017 Annual Conference

    Contains 6 Component(s), 0.10 credits offered Recorded On: 09/27/2017

    ​This product includes three recorded speed sessions from the 2017 NRPA Annual conference on the topic of Innovation: Future-Proofing Your Organization, Innovation in 19.5 Minutes, and Do We Dare? Sure-Fire Changes for P&R's Future.

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    This product includes three recorded speed sessions from the 2017 NRPA Annual conference on the topic of Innovation:

    • Future-Proofing Your Organization: Is your agency ready for the future? Technology, energy, globalization, Generation Z, and other forces will change our world drastically — start planning now. This session will provide best practices, resources, learning lessons and tips to form your own internal think tank to research future trends and foster innovative and critical thinking throughout your organization.
    • Innovation in 19.5 Minutes: Park and recreation agencies need to constantly adapt services as a result of changes in market demand, industry trends, new uses of technology, and changes in customer requirements. Embedding innovation within an agency is something that requires purposeful direction in the organization's leadership system, organizational culture, and systems such as recruitment, hiring and feedback systems. The session will also provide details of innovations happening around the country.
    • Do We Dare? Sure-Fire Changes for P&R’s Future: Do we dare to make the types of changes that will catapult parks and recreation into our rapidly changing world?  How do we deal with the demands for customization, popularity of virtual reality, the preferences of multiple generations and the permanently unemployed?  How do we keep up with or even surpass the challenges posed by these changes?  Will parks and recreation as we now know it even exist in 10 years?  Let’s revamp our world.
  • Leading Change: Innovation from the Inside Out

    Contains 7 Component(s), 0.10 credits offered Recorded On: 09/28/2017

    Creating and fostering an environment of innovation in the workplace takes strong leaders who listen to staff and embrace ideas. This session focuses on practical methods and examples of leading change by embracing ideas from all levels in your organization.

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    Elected officials, citizens and staff have higher expectations of your park system than ever before — exceptional programs, customer service, experiences to name a few. With lagging tax revenues and ongoing political pressures to downsize government spending, many park and recreation agencies have chosen to reduce services, eliminate staff, or even close parks and facilities. Cutting services or raising taxes is not the only choice; another option is creating innovative and new ideas to meet the challenges through staff involvement. To meet demands, we must change the way we think, innovate, and lead. Creating and fostering an environment of innovation in the workplace takes strong leaders who listen to staff and embrace ideas. This session focuses on practical methods and examples of leading change by embracing ideas from all levels in your organization.

    Session outcomes:

    • Explain the methodology and strategies required to lead change,
    • Identify and discuss programs and processes that work, and 
    • Quantify the benefits and challenges faced by implementing change within the organization.

    Kurtis Baumgartner, CPRP

    Monon Community Center Director, Carmel Clay Parks & Recreation

    Kurtis Baumgartner, CPRP, is the Director of the Monon Community Center for Carmel Clay Parks & Recreation. Kurtis oversees a $5 million annual operating budget and ensures that the Center remains self-sufficient. According to PROS Consulting, LLC, a nationally recognized consulting firm, the Center’s financial performance ranks in the top 1% of public facilities. At its peak time during the year, Kurtis leads upward to 400 staff providing high level service and sales to members, guests, and the community. After receiving his Bachelor’s degree in Sports Management and Marketing from Goshen College in Indiana, Kurtis pursued his education at Indiana Wesleyan University where he graduated with a Master’s degree in Business Administration.

  • The Be Attitudes of Influence and Persuasion

    Contains 4 Component(s), 0.10 credits offered Recorded On: 09/28/2017

    The wind and the sun decided to have a competition to decide who was stronger. They agreed the winner would be the one who could persuade a man to take off his coat. The wind blew and blew, but the man held on tightly to his coat. Then the sun shone gently down, within minutes, the man took off his coat. The moral: you can’t force someone to do what they don’t want; instead, the art of influence and persuasion will get them to want what you want. This is the essence of true leadership.

    image

    The wind and the sun decided to have a competition to decide who was stronger. They agreed the winner would be the one who could persuade a man to take off his coat. The wind blew and blew, but the man held on tightly to his coat. Then the sun shone gently down, within minutes, the man took off his coat. The moral: you can’t force someone to do what they don’t want; instead, the art of influence and persuasion will get them to want what you want. This is the essence of true leadership.

    People generally tend to believe they must be in control or have control over others to be most effective or to obtain desired results. They fail to realize the overwhelming potential of influence and persuasion in directing or redirecting behavior. Because they lack the title or authority, they fail to take initiative to move an organization, change a protocol or assume leadership.

    Competencies

    • Participants will be able to recognize the special traits and qualities in the people they deem to be the most influential in their lives;
    • Participants will be able to apply influening and persuasive strategies to more effectively lead; and
    • Participants will be able to utilize the information in mentoring and developing their staff into effective leaders.
  • Ditch Your Marketing Plan: Growth Hack Instead

    Contains 5 Component(s), 0.10 credits offered Recorded On: 09/28/2017

    Scrap your marketing plan and learn how growth hacking techniques from Silicon Valley start-ups, including data analysis, marketing automation, user-experience design and design iteration, can lead to more effective marketing, higher participation and increased revenues, all without breaking the budget.

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    The marketing landscape shifts so rapidly that a rigid marketing plan can quickly leave you struggling to keep up. So scrap your marketing plan and learn how growth hacking techniques from Silicon Valley start-ups, including data analysis, marketing automation, user-experience design and design iteration, can lead to more effective marketing, higher participation and increased revenues, all without breaking the budget.

    Session outcomes:

    • Learn how to user marketing automation tools to improve marketing efficiency and user experience.
    • Learn how marketing can be used in each phase of the user-experience cycle of Discover, Decision, Delivery.
    • Learn how to use design iteration and reporting to create a flexible marketing strategy.

    Ian Everett

    Marketing Communications Manager, Milwaukee County Parks

    Ian has twelve years marketing experience and eight years experience in parks and rec. He has previously spoken at NRPA and at Illinois and Wisconsin state conferences. Ian has also been published in Parks & Recreation magazine & Howdesign.com on marketing topics. Ian is also a freelance branding consultant for entrepreneurs and start-ups across the globe.