NRPA Park Metrics: Embracing Agency Performance Data to Better Serve Your Community

Recorded On: 05/11/2017

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Join us for a review of NRPA Park Metrics and the 2017 Agency Performance Review. These resources are the most comprehensive source of benchmark data and insights for park and recreation agencies. This presentation will review the 2017 report’s key findings and will demonstrate the ease to which customize data to fits your agency’s profile. The conversation concludes with tips and examples of how to use this valuable resource for agency planning and in efforts to make the case for greater and more stable funding to political leaders, key stakeholder, the media, and the general public. 

Kevin Roth, PhD

Vice President of Professional Development, Research and Technology, National Recreation and Park Association

Kevin A. Roth is NRPA's Vice President of Professional Development, Research and Technology. Kevin leads the research team in its mission to create valuable data and metrics that enhance park and recreation agency performance and make the case for increased and more stable agency funding. Kevin also guides the development of innovative in-person and online educational offerings for professionals that advance parks and recreation in their communities. He also oversees the team delivering IT and web services to the association.

Kevin has served in research and leadership functions in the nonprofit association space for more than two decades, including overseeing both research and IT at the Association for Financial Professionals for 13 years and conducting survey research at the National Association of Realtors for four years. Kevin has a Ph.D. in Economics from George Washington University and a BA in Economics from St. Mary’s College of Maryland.

Melissa May

Senior Research Manager, National Recreation and Park Association

Melissa came to the NRPA research team in 2015 with a background in environmental planning, GIS, and flood plain analysis. At NRPA, Melissa helps with producing surveys and reports, as well as, creating interactive graphics that accompany all studies and poll results, including the annual Field Report, NRPA Park Pulse, and the Americans' Engagement with Parks Survey.


Bobbi Nance

President, Recreation Results

Bobbi Nance is the founder of Recreation Results where she helps teams find value in their data, capitalize on trends, implement strategy, and push innovative thinking to increase their impact in the communities where they work. Bobbi's presented hundreds of workshops across North America all focused on breaking down complex topics and sharing practical approaches to putting them to use.

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