Park Champions Initiative
Includes a Live Event on 07/30/2018 at 2:00 PM (EDT)
The Park Champions show-and-tell advocacy model allows our members to create meaningful experiences for members of Congress that demonstrate the importance of investing in parks and recreation. This online learning product brings together any past and future Park Champions learning opportunities through a single subscription. Within this free subscription, you will gain access and be notified of past and future webinars, micro-learning products, videos, and other resources produced under this initiative.
Pitch Perfect: Crafting Your Parks and Rec Elevator Pitch
July 30, 2018 @ 2:00 PM (ET)
As park and recreation professionals, you know the importance of your agency’s work. After all, you’re out there doing the work and seeing its impact on the ground every single day. However, it’s easier done than said when it comes to communicating everything that parks and recreation means to your community to your elected officials. When you’re hosting your members of Congress and state and local officials at Park Champion events this year, do you have a parks and rec elevator pitch prepared? How about your park users and supporters? If not, we’ve got the tips you need to perfect your pitch.
Join the NRPA Public Policy team, Jamie Polley, Director of Parks, Recreation, and Forestry for Marathon County, Wisconsin, and Jan Neitzert, Executive Director for the Missouri Park and Recreation Association, as we discuss how to craft an effective parks and rec elevator pitch that you and your supporters can use to advocate for your agency. Using advocacy best practices and the Did You Know/Friends of the Park model, you’ll leave this webinar ready to talk up your work in any situation.
Jayni Rassmussen (Moderator)
Advocacy & Outreach Manager, National Recreation and Park Association
Jayni Rasmussen is the Advocacy and Outreach Manager for the National Recreation and Park Association. She manages the Public Policy's team's advocacy initiatives, including the Park Champion campaign. Prior to NRPA, Jayni worked at Ocean Conservancy, where she coordinated advocacy and outreach efforts both on Capitol Hill and on the ground to garner support for ocean health policy. Jayni is a graduate of Kent State University, where she received her B.A. in Political Science.
Senior Government Affairs Manager, National Recreation and Park Association
Kate Clabaugh joined NRPA in May 2017 and manages our advocacy work related to health and wellness policy priorities, including nutrition, healthcare, and education. Kate previously worked for the national anti-hunger organization, the Food Research and Action Center, working with Congress to protect and expand access to the federal nutrition programs.
Senior Government Affairs Manager, National Recreation and Park Association
Kyle Simpson joined NRPA in December 2017 and is heading up our public policy work on conservation, including infrastructure, Land and Water Conservation Fund, and resiliency. Kyle comes to NRPA after nearly 10 years on Capitol Hill, most recently having worked for Senator Claire McCaskill of Missouri.
Vice President of Urban and Government Affairs, National Recreation and Park Association
Kevin oversees NRPA's Federal Advocacy efforts and leads NRPA's engagement with urban directors and agencies. Previously, O'Hara was Manager of Government Affairs for the American Society of Landscape Architects where he oversaw advocacy efforts on urban parks, green infrastructure, children's access to nature and more. O'Hara also worked for a non-profit in the higher education finance sector where he led advocacy and college access initiatives. O'Hara earned a B.A. Political Science from the University of Wisconsin-Madison, and a Masters in Urban and Regional Planning from the University of Minnesota's Hubert H. Humphrey School of Public Affairs. O'Hara and his wife Meaghan are residents of the Adams Morgan neighborhood in the District of Columbia, where they overlook the lovely Kalorama Park. His free time pursuits include hiking, travel, and good food.
Senior Communications Manager, National Recreation and Park Association
Roxanne Sutton is the Senior Manager of Communications at the National Recreation and Park Association (NRPA). Her responsibilities include overseeing social media strategy and content development and promoting the award-winning work of our partnerships and business development team. She is also the host of NRPA’s podcast, Open Space Radio. In her role, Roxanne is fortunate to communicate and work directly with many NRPA members to promote new opportunities and showcase the great work local parks and recreation are doing in their communities. Prior to her role at NRPA, she worked at a PR firm in D.C. on a multitude of accounts ranging from energy clients to non-profits. She graduated with honors and recognition from George Mason University with her bachelors in Communication specializing in Public Relations. She was a member of Lambda Pi Eta and recipient of the Excellence in Communication Award.
Senior Marketing and Communications Specialist at National Recreation and Park Association
Director of Research, National Journal
Community Visioning & Planning Manager at Partnerships for Parks
The contribution I am most compelled in making to the world is improving the processes that people work in; to streamline information exchange and harmonize relationships. I intend to understand both individual and group needs, and their portals to learning, to develop tools for their success.
Senior Staff Analyst, Houston Parks and Recreation
Luci Correa manages grants, legislation and development for the Houston Parks and Recreation Department. She has served the agency for 17 years in various functions including event and program sponsorships and grant writing. Luci holds a BBA in marketing from the University of Houston and an MBA from Texas Woman's University.
Director of Policy and Advocacy, American Hiking Society
Program Outreach and Communications Manager, American Hiking Society
Director of Parks, Recreation, and Forestry, Marathon County, Wisconsin
I have been the Parks and Recreation Director for the City of Shakopee for 8 year. Prior to moving to MN I was the Director for the City of New London WI for four year. In 2011-2012 I attended the NRPA Director's School where I became familiar with the Did You Know Program. Having worked in a small WI City and coming to MN during the economic down turn it became apparent to me that I needed to do something to make Parks and Recreation important in my community. I brought the DYK program back to Shakopee and to the Minnesota Recreation and Parks Association where it was very well received and supported. The more I described the program the more other directors became interested. NRPA chose to support the program in 2014 and we now have 24 Cities registered with another 9 who just became interested.
Jan Neitzert, CPRP, CAE
Executive Director, Missouri Park and Recreation Association
Jan Neitzert has been Executive Director for the Missouri Park and Recreation Association since 2008. A graduate of the University of Missouri, Jan was a practitioner for over 25 years, including therapeutic, aquatic, municipal and educational settings. For 12 years, she served as General Manager for Homeowners' Associations in a series of start-up communities for Pulte Homes/Del Webb in Las Vegas, Nevada. Other positions include leadership of the Council of State Executive Directors and the Missouri Society of Association Executives. She is both CPRP and a Certified Association Executive.