Pitch Perfect: Crafting Your Parks and Rec Elevator Pitch

Includes a Live Event on 07/30/2018 at 2:00 PM (EDT)


As park and recreation professionals, you know the importance of your agency’s work. After all, you’re out there doing the work and seeing its impact on the ground every single day. However, it’s easier done than said when it comes to communicating everything that parks and recreation means to your community to your elected officials. When you’re hosting your members of Congress and state and local officials at Park Champion events this year, do you have a parks and rec elevator pitch prepared? How about your park users and supporters? If not, we’ve got the tips you need to perfect your pitch.

 Join the NRPA Public Policy team, Jamie Polley, Director of Parks, Recreation, and Forestry for Marathon County, Wisconsin, and Jan Neitzert, Executive Director for the Missouri Park and Recreation Association, as we discuss how to craft an effective parks and rec elevator pitch that you and your supporters can use to advocate for your agency. Using advocacy best practices and the Did You Know/Friends of the Park model, you’ll leave this webinar ready to talk up your work in any situation.

*Note: This webinar is a part of the NRPA Park Champion Initiative online learning subscription. By registering for this, you will be enrolled in this product. To unsubscribe, please email: onlinelearning@nrpa.org

Jayni Rassmussen

Advocacy & Outreach Manager, National Recreation and Park Association

Jayni Rasmussen is the Advocacy and Outreach Manager for the National Recreation and Park Association. She manages the Public Policy's team's advocacy initiatives, including the Park Champion campaign. Prior to NRPA, Jayni worked at Ocean Conservancy, where she coordinated advocacy and outreach efforts both on Capitol Hill and on the ground to garner support for ocean health policy. Jayni is a graduate of Kent State University, where she received her B.A. in Political Science.

Jan Neitzert, CPRP, CAE

Executive Director, Missouri Park and Recreation Association

Jan Neitzert has been Executive Director for the Missouri Park and Recreation Association since 2008. A graduate of the University of Missouri, Jan was a practitioner for over 25 years, including therapeutic, aquatic, municipal and educational settings. For 12 years, she served as General Manager for Homeowners' Associations in a series of start-up communities for Pulte Homes/Del Webb in Las Vegas, Nevada. Other positions include leadership of the Council of State Executive Directors and the Missouri Society of Association Executives. She is both CPRP and a Certified Association Executive.

Jamie Polley

Director of Parks, Recreation, and Forestry, Marathon County, Wisconsin

I have been the Parks and Recreation Director for the City of Shakopee for 8 year. Prior to moving to MN I was the Director for the City of New London WI for four year. In 2011-2012 I attended the NRPA Director's School where I became familiar with the Did You Know Program. Having worked in a small WI City and coming to MN during the economic down turn it became apparent to me that I needed to do something to make Parks and Recreation important in my community. I brought the DYK program back to Shakopee and to the Minnesota Recreation and Parks Association where it was very well received and supported. The more I described the program the more other directors became interested. NRPA chose to support the program in 2014 and we now have 24 Cities registered with another 9 who just became interested.


Crafting Your Parks and Rec Elevator Pitch
07/30/2018 at 2:00 PM (EDT)   |  60 minutes
07/30/2018 at 2:00 PM (EDT)   |  60 minutes This component contains the webinar held July 30, 2018. Please test your browser prior to accessing this live content.
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