Public Relations Trends and Tactics
Join us as we take a close look at current media trends and discover ways to make parks and recreation relevant in a cluttered media landscape. We’ll also cover traditional media and social media tactics agencies can use to promote the benefits of parks and recreation in communities across the country.
Director of Communications, National Recreation and Park Association
Roxanne Sutton is the Director of Communications at the National Recreation and Park Association (NRPA). Her responsibilities include overseeing social media strategy and content development and promoting the award-winning work of our partnerships and business development team. She is also the host of NRPA’s podcast, Open Space Radio. In her role, Roxanne is fortunate to communicate and work directly with many NRPA members to promote new opportunities and showcase the great work local parks and recreation are doing in their communities. Prior to her role at NRPA, she worked at a PR firm in D.C. on a multitude of accounts ranging from energy clients to non-profits. She graduated with honors and recognition from George Mason University with her bachelors in Communication specializing in Public Relations. She was a member of Lambda Pi Eta and recipient of the Excellence in Communication Award.
Senior Manager of Public Relations, National Recreation and Park Association
Heather Williams, NRPA's Senior Manager of Public Relations. Heather is responsible for the development and implementation of NRPA's PR strategies. This includes the promotion of NRPA's grant programs, research initiatives and more. With over eight years' experience in the field, Heather handles all aspects of media relations, as well.
Public Relations Manager, National Recreation and Park Association
Bringing 15 years of experience in marketing and communications, Suzy has been with NRPA for two years and works on a variety of projects which includes managing the Innovation, Spotlight and Scholarship/Fellowship awards program.