Responsive Farmers Markets: Delivering on Community Needs

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Parks and recreation facilities are uniquely suited to host farmers markets that meet the needs of their communities. As trusted members of the community, park and recreation professionals are well positioned to both listen to residents and implement responsive elements into these offerings. This webinar will explore the benefits of community engagement in market design, as well as success stories from park and recreation professionals who listened to the needs of their communities to ensure responsive farmers markets.

Learning Objectives:

  1. Understand the importance of community-led development of farmers markets.
  2. Learn strategies for community engagement to solicit feedback and input.

NRPA Education online learning content is accessible for 180 days from the date of your registration. The learning content is available for registration for one year from the date of origination.

Darlene Wolnik (she/her)

Training and Technical Assistance Director

Farmers Market Coalition

Darlene Wolnik is the Training and Technical Assistance Director of Farmers Market Coalition. Since 2011, Darlene has consulted for dozens of projects on market design, operations, data collection, and analysis. She has authored numerous reports on market currency, food awareness, measurement and more. Before that, she served a decade as the Deputy Director of NGO Market Umbrella in New Orleans.

​Kate Fitzgerald (she/her)


Fitzgerald-Canepa Consulting

Kate Fitzgerald works on policy that links family farms with low-income consumers to achieve economic opportunity and better public health.  Based in Texas for 25 years, she now works in Washington, DC and concentrates on federal policy including SNAP produce incentive programs, connecting low-income shoppers with farmers’ markets, rural grocery store viability, and regional food supply chains.

Shelly Strasser (she/her)

Director of Recreation and Community Services

West Allis-West Milwaukee School District

Vhelly has been in the field of Recreation for over 25 years.  She is the Director for the West Allis-West Milwaukee Recreation and Community Services Department, where she has served in the role for the past 14 years. She leads a team of 14 full time staff and 300+ part time/seasonal employees in a community of approximately 64,000. Shelly is the current  President of the Wisconsin Park and Recreation Association.  

Maureen Neumann (she/her) (Moderator)

Senior Program Manager

National Recreation and Park Association

Maureen Neumann is a Program Manager for the National Recreation and Park Association. As a part of the Health and Wellness team, she focuses on healthy out-of-school time programming and inclusive practices in parks and recreation. 

Components visible upon registration.