The Be Attitudes of Influence and Persuasion

Recorded On: 09/28/2017


The wind and the sun decided to have a competition to decide who was stronger. They agreed the winner would be the one who could persuade a man to take off his coat. The wind blew and blew, but the man held on tightly to his coat. Then the sun shone gently down, within minutes, the man took off his coat. The moral: you can’t force someone to do what they don’t want; instead, the art of influence and persuasion will get them to want what you want. This is the essence of true leadership.

People generally tend to believe they must be in control or have control over others to be most effective or to obtain desired results. They fail to realize the overwhelming potential of influence and persuasion in directing or redirecting behavior. Because they lack the title or authority, they fail to take initiative to move an organization, change a protocol or assume leadership.


  • Participants will be able to recognize the special traits and qualities in the people they deem to be the most influential in their lives;
  • Participants will be able to apply influening and persuasive strategies to more effectively lead; and
  • Participants will be able to utilize the information in mentoring and developing their staff into effective leaders.
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