Using NRPA’s Resources to Promote Parks and Recreation
- Registration Closed
NRPA’s Research and Evaluation team creates tools and educational resources that help agencies measure their impact on their communities. Join this session to review the latest NRPA research resources including: NRPA Park Metrics, Agency Performance Review, Economic Impact of Parks Report and 2022 Engagement with Parks Report. NRPA’s librarian also will highlight other new and updated resources that make it easier for park and recreation professionals to find answers to their most pressing questions.
Learning Objectives:
- Learn about NRPA’s research findings and insights that can help optimize agency operations and make the case for funding
- Discover resources and tools that help agencies evaluate their delivery of service and promote greater community engagement
- Learn more information about resources that NRPA is developing to further assist park and recreation professionals

Kevin Roth, PhD (he/him)
Vice President of Research, Evaluation and Technology
National Recreation and Park Association
Kevin A. Roth serves as NRPA's Vice President of Research, Evaluation & Technology. Roth leads the research team in its mission to create valuable data and metrics that enhance park and recreation agency performance and make the case for increased and more stable agency funding. He also oversees the team delivering IT and web services to the association.
Roth has served in research and leadership functions in the nonprofit association space for more than two decades, including overseeing both research and IT at the Association for Financial Professionals for 13 years and conducting survey research at the National Association of Realtors for four years. He has a Ph.D. in Economics from George Washington University and a BA in Economics from St. Mary’s College of Maryland.

Melissa May (she/her)
Senior Research Manager
National Recreation and Park Association
Melissa came to the NRPA Research team in 2015 with a background in environmental planning, GIS, and government contracting. At NRPA, Melissa helps with producing member surveys and reports, as well as, creating Tableau interactive graphics and ArcGIS StoryMaps. Additionally, Melissa leads work related to NRPA Park Metrics, Facility Market Reports and Park Pulse.

Dianne Palladino, PhD (she/her)
Director of Evaluation
National Recreation and Park Association
Dianne Palladino (she/her) is NRPA’s Director of Evaluation. Dianne oversees evaluation activities and strategy at NRPA, and she is dedicated to developing training and resources for park and recreation professionals that will assist with effective, low-cost evaluation efforts in the field. Dianne has over 17 years of research and/or evaluation experience and leadership and additional experience in several diverse fields. She holds undergraduate degrees from Clarkson University and Georgia Institute of Technology, and she earned her Ph.D. at Carnegie Mellon University.

Karen Carter (she/her)
Librarian/Senior Manager of Information Services
National Recreation and Park Association
Karen Carter joined NRPA in April 2021, bringing with her extensive association and library experience and a passion for connecting people with the information they need to do their jobs effectively. Prior to joining the NRPA team, Karen held information services positions with the National Association of State Workforce Agencies, the International Monetary Fund, the American Psychological Association, and the National Agricultural Library. Karen received a Bachelor of Arts degree in Psychology from the University of Houston and a Masters of Library and Information Science from Rutgers University. She is excited for the opportunity to learn from and serve the parks and recreation community.
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