"What's Past is Prologue": The Déjà Vu Health Case for Urban Parks in the US and the UK
One of the forces which led to parks becoming an integral part of cities' infrastructure in the mid and late nineteenth century in the USA was a wide-spread perception that they attributed to alleviating disease contagion and epidemics. Six strategies will be explained that were effective in this successful movement that appear to have relevance to today's context. Four of them relate to positioning parks so parks are recognized as a component to be included in the multifaceted effort to address the obesity epidemic: conceptual alignment, cost effectiveness, associative positioning, and psychological positioning. The other two pertain to the tactical use of science to support advocacy and the need to secure influential champions.