Event Management School
Festivals and events have become a valuable resource to communities. Over time, events have changed from informal affairs to spectacular productions, demanding extensive skills and experience. As a result, the International Festivals & Events Association (IFEA) and NRPA have partnered to create this two-year professional development program geared toward event management staff.
Important Notice: The International Festivals & Events Association (IFEA), the National Recreation and Park Association and the Oglebay National Training Center have decided to cancel the Event Management School scheduled for January 15-21, 2022. Despite the current state of affairs, we are committed to your continued professional development. More information coming soon.
Registration, Fees, and Dates
Save the date!
January 15-20, 2023
January 14-19, 2024
January 12-17, 2025
All dates are subject to change.
Registration for the School is anticipated to open in early September 2022.
For more information on registration and other details, contact Oglebay at firstname.lastname@example.org
Event Management School is a partnership between the International Festivals & Events Association, the National Training Center at Oglebay, and the National Recreation and Park Association.
Who should attend
Park and recreation managers and staff responsible for the successful design, development and execution of events of any size. This school is also great for event volunteers looking to broaden their knowledge.
Key Subjects Covered
The Event Management School first-year curriculum was created with the goal of providing a strong basic understanding and awareness of the multiple, critical components involved in event planning and management. The second-year curriculum builds upon that knowledge-base by providing more applied workshop-style opportunities in specific areas, together with a project-based opportunity to help bring the “real world” a little closer to the classroom.
|Year One Topics||Year Two Topics|
|How to Build a Successful Event||Application of Project Management to Events|
|Business Plans||Applied Program and Event Development|
|Event Budgeting and Budget Management||Applied Budget Development|
|Building a Strong Volunteer Program||Applied Sponsorship Research|
|Sponsorship Sales and Service||Applied Sponsorship Proposals and Follow-up Reports|
|Food and Beverage Programs||What Cities Want from Events and How To Strengthen Those Partnerships|
|Merchandise Programs||Advanced Risk Management & Contingency Planning|
|Event Administration and Legal Considerations||Case Study: The Development of a World Class Programmable Park|
|Marketing and Media||City Event Concept Project|
|Social Media Marketing||Open Forum Roundtable Discussions (Year 1 and Year 2)|
|Surveys, Evaluations and Economic Impact Studies|
|Community Building through Proactive Events Management|
What do graduates say?
“It was informative, engaging and motivating. Every day provided an incredible opportunity to learn from the speakers and other students. I am most appreciative to have been able to meet so many leaders in the event management field and I am inspired by their enthusiasm, commitment and dedication to the profession. Oglebay was a great host site. Everyone there worked very hard to make sure we were all well taken care of and enjoying our stay. So glad that I was able to attend and I am looking forward to returning as a Year 2 student!" —Debe Shafer, Texas A&M University and 2014 Year 1 student
"As a Year 1 student, I was not sure what to expect but I felt compelled to share that the program absolutely exceeded my expectation. The caliber of the presenters was top-notch and the program topics offered direct application to my daily responsibilities as an event organizer. Thanks for developing this school. It has been the most intense event-specific training I have ever attended. I’m sincerely looking forward to Year 2." —Rachael Goodwin, Town of Leesburg, Va., and 2014 Year 1 student
|Access Date||Quiz Result||Score||Actions|