Revenue Development and Management School

The Revenue Development and Management School is a comprehensive and unique professional development program focusing on proven revenue management and development techniques. It’s targeted towards agencies that rely wholly or in part on generating revenues, such as organizations associated with state or local parks, recreation, leisure services, military recreation and other nonprofits.

Who should attend

Agency supervisors, managers and directors who are responsible for generating revenues.

Registration, Fees, and Dates

Registration for RDMS March 12-17, 2023 is open! Click here to register.

Save the date!
March 10-15, 2024
March 9-14, 2025

All dates are subject to change.

Registration for the School is anticipated to open in September 2022.

For more information on registration and other details, contact Oglebay at


The American Parks & Recreation Foundation, nonprofit philanthropic partner of the American Academy for Park & Recreation Administration, is sponsoring scholarships to cover the tuition for two professionals to attend Year 1 of Revenue Development & Management School. Click here to learn more and apply!


The Revenue Development and Management School is hosted annually at the Oglebay Resort in Wheeling, West Virginia in partnership with the National Training Center at Oglebay.


Revenue Development and Management School is a partnership between the National Recreation & Park Association, the National Training Center at Oglebay, and North Carolina State University. 

Key Subjects Covered

  • The basic components of revenue development and management
  • How to position parks and recreation as an essential service that drives economic development
  • The value of developing partnerships with community and corporate sponsors
  • How to develop a cost recovery plan
  • Where to find cost savings and efficiencies
  • How to find additional revenue-generating areas within your agency

Year One TopicsYear Two Topics
Philosophy and Politics of Revenue GenerationStrategic Planning
Philosophy of Cost-Recovery and PricingMarketing Plans
Understanding the Big Financial PictureBusiness Plans
How a Budget is BornUsing Data To Improve Your Service and Operations
Thinking Like an EntrepreneurMeasuring Your Economic Impact
Aligning Priorities and PerformanceBudgeting Models, Special Funds & Fees
Creating Experiences for Today's ConsumersFinancing
Evaluating the Customer ExperienceCapitalizing On Your Parks and Facilities
Positioning & Marketing Your Organization & ServicesSponsors & Events
Working with Vendors. Contractors, & PartnersBeyond Basic Program Fees
Monitoring & Managing Your BudgetFundraising, Grants, and Other Revenue Generation Opportunities
Spending & Saving Strategies to Make the Most of Your Money

What do graduates say?

Revenue Development and Management school provided a comprehensive overview of all aspects in the parks and recreation business which affect revenue. It provided great networking opportunities with other municipalities, and many valuable tools to take back to your own municipality and apply.” — Jillian Fleming, City of Waterloo, Waterloo, Ontario, Canada

“It was the best week, I learned SO much! Now, not a week goes by that my boss doesn't say, I'm glad I sent you to the Revenue Development and Management School!” — Julie Calloway, CPRP, City of Boulder City, Nevada

Best educational experience I have had in my professional career. I will be implementing many of the strategies I learned when I get back to my home community.” — Gary Johnson, Town of Smithfield Parks and Rec. Dept., Smithfield, North Carolina

The Revenue Development and Management School provides the opportunity for professionals in the field to enhance their skills and share current (real-life) issues with each other in an effort to improve parks and recreation operations throughout the country.” — Carolyn Angiollillo, Manatee County Parks and Recreation Dept., Bradenton, Florida