Revenue Development and Management School
The Revenue Development and Management School is a comprehensive and unique professional development program focusing on proven revenue management and development techniques. It’s targeted towards agencies that rely wholly or in part on generating revenues, such as organizations associated with state or local parks, recreation, leisure services, military recreation and other nonprofits.
Who should attend
Agency supervisors, managers and directors who are responsible for generating revenues.
Registration, Fees, and Dates
Save the date!
March 12-17, 2023
March 10-15, 2024
March 9-14, 2025
All dates are subject to change.
Registration for the School is anticipated to open in September 2022.
For more information on registration and other details, contact Oglebay at firstname.lastname@example.org
Revenue Development and Management School is a partnership between the National Recreation & Park Association, the National Training Center at Oglebay, and North Carolina State University.
Key Subjects Covered
- The basic components of revenue development and management
- How to position parks and recreation as an essential service that drives economic development
- The value of developing partnerships with community and corporate sponsors
- How to develop a cost recovery plan
- Where to find cost savings and efficiencies
- How to find additional revenue-generating areas within your agency
|Year One Topics||Year Two Topics|
|Philosophy and Politics of Revenue Generation||Strategic Planning|
|Philosophy of Cost-Recovery and Pricing||Marketing Plans|
|Understanding the Big Financial Picture||Business Plans|
|How a Budget is Born||Using Data To Improve Your Service and Operations|
|Thinking Like an Entrepreneur||Measuring Your Economic Impact|
|Aligning Priorities and Performance||Budgeting Models, Special Funds & Fees|
|Creating Experiences for Today's Consumers||Financing|
|Evaluating the Customer Experience||Capitalizing On Your Parks and Facilities|
|Positioning & Marketing Your Organization & Services||Sponsors & Events|
|Working with Vendors. Contractors, & Partners||Beyond Basic Program Fees|
|Monitoring & Managing Your Budget||Fundraising, Grants, and Other Revenue Generation Opportunities|
|Spending & Saving Strategies to Make the Most of Your Money|
What do graduates say?
“Revenue Development and Management school provided a comprehensive overview of all aspects in the parks and recreation business which affect revenue. It provided great networking opportunities with other municipalities, and many valuable tools to take back to your own municipality and apply.” — Jillian Fleming, City of Waterloo, Waterloo, Ontario, Canada
“It was the best week, I learned SO much! Now, not a week goes by that my boss doesn't say, I'm glad I sent you to the Revenue Development and Management School!” — Julie Calloway, CPRP, City of Boulder City, Nevada
“Best educational experience I have had in my professional career. I will be implementing many of the strategies I learned when I get back to my home community.” — Gary Johnson, Town of Smithfield Parks and Rec. Dept., Smithfield, North Carolina
“The Revenue Development and Management School provides the opportunity for professionals in the field to enhance their skills and share current (real-life) issues with each other in an effort to improve parks and recreation operations throughout the country.” — Carolyn Angiollillo, Manatee County Parks and Recreation Dept., Bradenton, Florida
|Access Date||Quiz Result||Score||Actions|