(122) HOLA: A Strategic Approach to Providing Equitable Service to Hispanic and Latinx Communities

Does your agency struggle in the areas of engagement, representation, participation or retention amongst your Hispanic or Spanish-speaking community members? As social and ethnic demographics continue to change, the subject of Hispanic engagement is not a question of “if” but of “when.” This presentation will overview the specific approaches two particular agencies have taken (BCRP & MNCPPC) to pursuing a more robust Hispanic engagement strategy, as well as a more holistic representation amongst its Hispanic and Latinx constituents. The methodology will focus specifically on the areas of hiring, programming and training while simultaneously illustrating how the importance of a more collaborative, grassroots approach can lead to the greatest levels of success.

Learning Objectives:

1. After attending this session, attendees should be able to use tools to assess the efficacy of their agency’s own outreach and engagement efforts amongst its Hispanic constituency.

2. After attending this session, attendees should be able to incorporate specific tools when attempting to expand Hispanic and Latinx representation amongst its labor force.

3. After attending this session, attendees should be able to identify specific areas of training, education and workplace practices that would serve to establish a more equitable and accommodating environment for Hispanic staff and patrons alike.