Alternative Funding — Opportunities Beyond the Tax Dollar

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- Non-Members - $17
- Members - $12
- Premier Members - $12
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Many park and recreation agencies and other public organizations struggle to fund capital and operating expenses with traditional funding sources typically generated through tax dollars. This session will introduce alternative funding opportunities that can assist agencies, no matter how large or small, in identifying potential new funding sources to help diversify their financial portfolios. Specific topics to be presented include an overview of alternative funding options, methods to evaluate the suitability of an agency and its community, and success stories that share examples of agencies and organizations that have utilized alternative funding for community projects and services.

Becky Benná

CEO, PlayCore Consultant

Becky Benná has over 40 years of leadership experience in parks and recreation. She is the past president of the prestigious American Academy for Park and Recreation Administration and has served six years on the NRPA Board of Directors, in addition to various other NRPA boards, schools and committees. Finding opportunities to create financial sustainability through alternative funding has been a priority for Benná in helping park and recreation organizations become more financially self-sufficient and sustainable. Most recently, she has worked with PlayCore’s Center for Outreach, Research, & Education (CORE) to develop educational and training material focused on alternative funding development.