Best Practices for Customer Feedback Surveys

Recorded On: 07/11/2019

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Thanks to online survey tools, it has never been easier or more cost effective to conduct customer feedback surveys. But successful surveys are more than just entering a bunch of questions into an online survey template. What questions you ask—and how you reach out to survey respondents—have a great impact on how effective your feedback surveys will be.

Join NRPA’s Kevin Roth and Kevin Brady, Senior Evaluation Manager as they introduce a new member resource that helps park and recreation professionals conduct effective customer satisfaction surveys. The speakers will lead an online conversation with webinar attendees about their surveying success and challenges, and what they found is most effective to get the highest quality feedback from the community. 

NRPA Education online learning content is accessible for 180 days from the date of your registration.  The learning content is available for registration for three years from the date of origination.

Kevin Roth, PhD

Vice President of Professional Development, Research and Technology, National Recreation and Park Association

Kevin A. Roth is NRPA's Vice President of Professional Development, Research and Technology. Kevin leads the research team in its mission to create valuable data and metrics that enhance park and recreation agency performance and make the case for increased and more stable agency funding. Kevin also guides the development of innovative in-person and online educational offerings for professionals that advance parks and recreation in their communities. He also oversees the team delivering IT and web services to the association.

Kevin has served in research and leadership functions in the nonprofit association space for more than two decades, including overseeing both research and IT at the Association for Financial Professionals for 13 years and conducting survey research at the National Association of Realtors for four years. Kevin has a Ph.D. in Economics from George Washington University and a BA in Economics from St. Mary’s College of Maryland.

Kevin Brady

Senior Evaluation Manager, National Recreation and Park Association

Kevin is in charge of measuring the quality and impact of NRPA’s programs aiming to strengthen conservation, community health, and social equity nationwide.

With 10 years of experience evaluating nonprofit programs in the D.C. area, Kevin is a member of the American Evaluation Association, holds a Masters of Public Administration from Virginia Tech, and a B.A. in Public Policy from Syracuse University.  Prior to working at NRPA, Kevin led evaluation for the Partnership for Public Service. He also served as a Peace Corps volunteer in Mongolia and worked on the Hurricane Katrina recovery effort in and around New Orleans. 

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