February Premier: Communication Management: The Good, Bad and the Ugly of "Telling Your Story"
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- Non-Members - $50
- Members - $35
- Premier Members - Free!
Released February 2024! In the ever-evolving landscape of event promotion and crisis management, effective communication serves as the linchpin that can elevate success or mitigate potential damage. This online learning event delves into the intricate art of promoting programs and events through diverse channels, including social media and print. It will also equip learners with the invaluable skill of crisis management. Rooted in expertise in communications and public relations, our speakers Jovanny Huerta and Johnathan Skinner, will empower your team to create impactful promotional campaigns and adeptly navigate unforeseen challenges.
After watching this talk, the audience will leave with tips on how to confront the monsters and quench the fire, knowledge on takeaways used to create and grow community programs — such as transforming the Mariachi Fest into the Premier Mariachi Fest in the Inland Empire — and how to identify the common goals of partners to achieve success through cross-marketing.
Learning Objectives:
1. Facing Social Media Monsters: These are the keyboard warriors that have limited knowledge of the topic yet still try to manipulate the narrative. This session will offer tips on how to confront the monsters and extinguish the fire.
2. Creating Magic! From Idea (Dream) to Reality: Through trial, error and triumph, speakers will offer takeaways used to create and grow community programs, such how the Mariachi Fest transformed into the Premier Mariachi Fest in the Inland Empire!
3. Leveraging Partnerships for a Common Goal: Identify the common goals of partners to achieve success through cross-marketing.
This talk is available for 1 year from release date!
Johnathan Skinner
Director of Community Services
City of Lake Elsinore
Johnathan O. Skinner is the Director of Community Services for the beautiful City of Lake Elsinore, in Lake Elsinore, California. He holds Associates degrees in Liberal Arts and Recreation, as well as graduate degree from California State University at Northridge – Leisure Service Recreation Management. Noted as an Alum “Outstanding Alumni Leisure Service Management”, he also received his Masters of Public Administration, also from California State University at Northridge.
A lifelong learner and mentor, Johnathan has served the California Parks and Recreation Society in various capacities over the years including Vice President, President and Past President; the Nevada Recreation and Parks Society (NRPS) State Board positions including President. Currently, he participates on the National Recreation & Parks Association (NRPA) Conference Session Selection Committee, and has spoken at the National Conference on motivation and celebration of staff from the bottom to the top.
During his time in the field, Johnathan has experienced the good, bad and ugly of "telling the story" of his department and the municipalities he has worked for. His insights, though not unique to himself, in dealing with positive and "less than positive" experiences will be helpful for those who are new to communicating to various groups, and those seasoned recreators that have experienced similar situations and are able to view for a different perspective.
Jovanny Huerta
Public Information Officer/Special Events Manager
City of Lake Elsinore
Jovanny Rivera Huerta, an esteemed news reporter with a 20-year career, has left an indelible mark on Lake Elsinore. Renowned for his journalism and community service, Jovanny's accolades include 6 RTNA Golden Mic awards and 4 Television News Emmys. He has covered major events, from the 9/11 attacks to high-profile interviews with figures like President Barack Obama, Donald Trump and other dignitaries.
In addition to his reporting prowess, Jovanny serves as Lake Elsinore's Special Events Manager and Public Information Officer, enhancing the city's public relations initiatives. As the Executive Producer of the Mariachi Fest, he celebrates the region's cultural heritage, making it a premier event. Jovanny's leadership extends to the Lake Elsinore Little League, where he is President, driving significant growth and fostering community spirit.
Jovanny Rivera Huerta is not just a journalist; he is a dedicated community leader. His multifaceted contributions, including event management, public relations, and youth baseball development, showcase his commitment to excellence and service. Jovanny's impact on Lake Elsinore goes beyond reporting; it embodies a holistic dedication to community betterment.
With Jovanny's multifaceted background, he brings experience of communication from the local level to major leaders of countries. His experience both as a journalist and as a provider of recreation programs, brings a unique perspective that will be helpful to all levels of Parks, Recreation and Community Services department.
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