Marketing and Communications: Needs Assessment

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Part of NRPA's Marketing and Communications Certificate, this course provides an exploration of the first step to developing a strong marketing and communications plan. This course will provide you with an understanding of market research and analysis and the proper tools for conducting analysis in various contexts with an eye toward the common variables that affect marketing and communications. With this analysis, this course helps you to think through how to apply this data to identify goals and areas of social concern where targeted marketing and communication efforts may play a role. 


Needs Assessment Course
Begin self-paced component package.
Begin self-paced component package. This is the course component for Marketing and Communications: Needs Assessment. This course requires that you complete all sections and score greater than 70% at the final assessment in order to receive credit.
NRPA Learning Experience Survey 2021
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CEU Credit
0.300 CEU credits  |  No certificate available
0.300 CEU credits  |  No certificate available Course credit provided for completing the Marketing and Communications: Needs Assessment course with greater than 70%.