Marketing and Communications: Needs Assessment 2022

Part of NRPA's Marketing and Communications Certificate, this course provides an exploration of the first step to developing a strong marketing and communications plan. This course will provide you with an understanding of market research and analysis and the proper tools for conducting analysis in various contexts with an eye toward the common variables that affect marketing and communications. With this analysis, this course helps you to think through how to apply this data to identify goals and areas of social concern where targeted marketing and communication efforts may play a role. 

Key:

Complete
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Available
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Course Workbook
Open to download resource.
Open to download resource. Download the course workbook here and save to your computer to use as you move through the course.
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Needs Assessment Course 2022
Begin self-paced component package.
Begin self-paced component package.
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Needs Assessment Knowledge Check
20 Questions  |  Unlimited attempts  |  16/20 points to pass
20 Questions  |  Unlimited attempts  |  16/20 points to pass
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NRPA Learning Experience Survey 2022
6 Questions
6 Questions We value your opinion. Please take a moment to answer our brief survey.
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CEU
0.300 CEU credits  |  No certificate available
0.300 CEU credits  |  No certificate available Course credit provided for completing the Marketing and Communications: Needs Assessment 2022 course with greater than 70%.
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