Parks and Recreation Marketing Certificate

As the world of marketing continues to change and grow, it can be difficult to know the best way to reach your targeted audience, gain engagement in your programs, or which social media platforms will best meet your goals. This certificate is designed to shed light on marketing and communication best practices for park professionals. Broken into 6 modules, participants can expect to gain the following knowledge: 

Module 1: Environmental Scan

Learn how to identify and gather the necessary data about your agency, community, and program or project. Utilize this data to begin developing your marketing and communications strategy.  

Module 2: Strategic Marketing Outline

Building on the bird’s eye view of the campaign from the Environmental Scan module, deep dive into each aspect of a marketing and communications strategy. Develop measurable goals that align with your project and agency's mission, vision, and values.  

Module 3: Implementation

With tips and tricks unique to the park and recreation field, this module will guide you through the platforms, tools, and other creative options professionals have at their disposal to implement their marketing and communications campaign. The information in this module will help professionals identify and utilize the channels that are best for their projects. 

Module 4: Social Media Marketing 

With an in-depth view of the most common social media platforms, discover how to leverage social media for your marketing and communications campaign.   

Module 5: Evaluation

Once your marketing and communications strategy has been put into place, it is important to accurately measure the impact and progress towards your goals. This module will provide the information and resources you need to identify key performance indicators, tools for gathering and measuring data, and how to interpret that data for decision making along the way.  

By completing this certificate, participants will earn 1.0 CEUs and receive a certificate of completion.   

Key:

Complete
Failed
Available
Locked
Module 1: Environmental Scan
Module 1: Environmental Scan
Begin self-paced component package.
Begin self-paced component package. Module one focuses on gathering the data you will need about your agency, your specific project/program, and any outside community and agency data as well.
You must register to access.
Knowledge Check: Environmental Scan
5 Questions  |  Unlimited attempts  |  4/5 points to pass
5 Questions  |  Unlimited attempts  |  4/5 points to pass You must answer 4 out of the 5 questions correctly to move forward.
You must register to access.
Module 2: Strategic Planning
Module 2: Strategic Planning
Begin self-paced component package.
Begin self-paced component package. In this module you will begin to outline your specific marketing campaign and connect the data you gathered in module one to your campaign efforts.
You must register to access.
Knowledge Check: Strategic Planning
5 Questions  |  Unlimited attempts  |  4/5 points to pass
5 Questions  |  Unlimited attempts  |  4/5 points to pass You must answer 4 out of the 5 questions correctly to move forward.
You must register to access.
Survey 1
Select the "Click Here to Complete Survey" button to begin.
Select the "Click Here to Complete Survey" button to begin. Please complete this brief survey to continue with your learning.
You must register to access.
Module 3: Implementation
Module 3: Implementation
Begin self-paced component package.
Begin self-paced component package. In this module, you will learn about owned, earned and paid media tactics.
You must register to access.
Knowledge Check: Implementation
5 Questions  |  Unlimited attempts  |  4/6 points to pass
5 Questions  |  Unlimited attempts  |  4/6 points to pass You must answer 4 out of the 5 questions correctly to move forward.
You must register to access.
Module 4: Social Media
Module 4: Social Media
Begin self-paced component package.
Begin self-paced component package. This module will review the world of social media marketing and how you can incorporate owned, earned, paid and social media tactics into a cohesive marketing and communications campaign.
You must register to access.
Knowledge Check: Social Media
5 Questions  |  Unlimited attempts  |  4/5 points to pass
5 Questions  |  Unlimited attempts  |  4/5 points to pass You must answer 4 out of the 5 questions correctly to move forward.
You must register to access.
Module 5: Evaluation
Module 5: Evaluation
Begin self-paced component package.
Begin self-paced component package. In this module you will discover how important it is to evaluate your campaign as it is going on and upon its completion.
You must register to access.
Knowledge Check: Evaluation
5 Questions  |  Unlimited attempts  |  4/5 points to pass
5 Questions  |  Unlimited attempts  |  4/5 points to pass You must answer 4 out of the 5 questions correctly to move forward.
You must register to access.
Survey
Select the "Click Here to Complete Survey" button to begin.
Select the "Click Here to Complete Survey" button to begin. Please complete this brief survey to complete the certificate.
You must register to access.
CEU
CEU
1.000 CEU credit  |  No certificate available
1.000 CEU credit  |  No certificate available
You must register to access.