Strategic Planning

NOTE: Please download the "Strategic Planning - Breakout Prompts" document under "Content" prior to the course.


This session investigates the interconnectedness of mission, vision, and value statements with goal setting and assessment. The session will also investigate leadership strategies to assure all stakeholders are engaged and methods of assessing capacity and performance. Strategic planning creates a roadmap for the establishment of future direction.  Strategy creation begins with the interconnectedness of mission, vision and values, aligned with community need.  Leader’s work includes developing a strategy focused organization, and the discipline necessary to successfully implement strategy.

Objectives:

1. Describe the interconnectedness of mission, vision, and values to goals and assessments. 

2. Examine various leadership and assessment strategies to increase motivation and engagement with strategic goals.

3. Construct assessable strategic plans that represent a shared vision that motivates staff, political leaders, and the community.

Barbara Heller

Senior Consultant, BerryDunn

Barbara Heller is a Senior Consultant/Practice Lead for Parks and Recreation with BerryDunn, starting in June 2019.  Previously she was President of Heller and Heller Consulting, LLC, a management consulting firm specializing in state and local government, primarily in the parks and recreation industry.  Her areas of specialty include: strategic planning, master planning, service quality assessments, operational/organizational reviews, leadership development, facilitation of public input processes, and staff training with clients all over the United States. 

She has additional consulting experience with Sasaki Associates and PROS Consulting and has been performing client focused consulting engagements for 13 years. 

Previous to consulting experience, Barbara spent over 30 years working at the local government level with a variety of park systems.   She was the Executive Director of the Naperville Park District and Elk Grove, Park District, both in Illinois. Heller has held other positions with municipal government organizations in Arlington, TX, Montgomery County, MD and Prince William County, VA.  

Her education background includes a master’s degree in public administration from the American University in Washington, D.C. and a bachelor’s degree from the Pennsylvania State University.  

She has presented at state and national conferences for the last 25 years.

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