Marketing and Communications: Evaluation

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An extremely important step to the marketing and communications cycle is closing the loop by reporting on results based on planned objectives. By defining key performance indicators that appropriately measure marketing reach, you will be able to provide the necessary data to inform future marketing and agency practices. Part of NRPA's Marketing and Communications Certificate, this course will look at defining key performance indicators mapped to the 4Ps of marketing that align with defined predefined expectations. The course also describes and provides thought exercises on how to close the marketing cycle with proper evaluation and reporting. 


Evaluation Course
Begin self-paced component package.
Begin self-paced component package. This is the course component. The course will open in a new window. You must complete the knowledge assessment at the end of the course with greater than 70% correct in order to receive credit.
NRPA Learning Experience Survey 2021
6 Questions
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CEU Credit
0.200 CEU credits  |  No certificate available
0.200 CEU credits  |  No certificate available You must complete the Strategic Planning course with a grade of 70% or higher in order to obtain credit.