Marketing and Communication for Parks and Recreation Certificate

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NRPA's Marketing and Communications Certificate was developed to develop basic skills for the park and recreation professional tasked with delivering messaging for their agency. The courses included in this certificate take you on a path toward developing your own strategic marketing and communications plan, applying material through an interactive worksheet that allows you to investigate case studies while also applying the concepts to your own context. By completing all four courses in this certificate, you should come away with a toolkit and a tangible plan that may be implemented at your agency or department to tell the park and recreation story.

Courses

Needs Assessment:

This course provides an exploration of the first step to developing a strong marketing and communications plan. This course will provide you with an understanding of market research and analysis and the proper tools for conducting analysis in various contexts with an eye toward the common variables that affect marketing and communications. With this analysis, this course helps you to think through how to apply this data to identify goals and areas of social concern where targeted marketing and communication efforts may play a role.  Learn More

Strategic Planning: 

This course will discuss the nature of strategic planning when marketing in parks and recreation. The goal of this course will to work through the development of a communications plan that aligns strategically through measurable outcomes aligned with assessed need and the mission, vision, and values of the agency and industry. Case studies will be discussed throughout to demonstrate how these concepts have been applied successfully. Learn More

Implementation: 

This implementation course takes a deeper dive into a part of the strategic marketing plan describing tactical directions for marketing. Through this course you will form an understanding of the various development and distribution channels and an overview of creative strategy that are available to meet your marketing and agency needs. You will be able to take away from this course a strategy and a toolkit for tactically delivering your message. Coming Soon...

Evaluation: 

An extremely important step to the marketing and communications cycle is closing the loop by reporting on results based on planned objectives. By defining key performance indicators that appropriately measure marketing reach, you will be able to provide the necessary data to inform future marketing and agency practices. Part of NRPA's Marketing and Communications Certificate, this course will look at defining key performance indicators mapped to the 4Ps of marketing that align with defined predefined expectations. The course also describes and provides thought exercises on how to close the marketing cycle with proper evaluation and reporting. Coming Soon...

  • Marketing and Communications: Needs Assessment

    Contains 3 Component(s), 0.30 credits offered

    This course will provide you with an understanding of market research and analysis and the proper tools for conducting analysis in various contexts with an eye toward the common variables that affect marketing and communications.

    image

    Part of NRPA's Marketing and Communications Certificate, this course provides an exploration of the first step to developing a strong marketing and communications plan. This course will provide you with an understanding of market research and analysis and the proper tools for conducting analysis in various contexts with an eye toward the common variables that affect marketing and communications. With this analysis, this course helps you to think through how to apply this data to identify goals and areas of social concern where targeted marketing and communication efforts may play a role. 

  • Marketing and Communications: Strategic Planning

    Contains 3 Component(s), 0.30 credits offered

    The goal of this course will to work through the development of a communications plan that aligns strategically through measurable outcomes aligned with assessed need and the mission, vision, and values of the agency and industry.

    image

    Part of NRPA's Marketing and Communications Certificate, This course will discuss the nature of strategic planning when marketing in parks and recreation. The goal of this course will to work through the development of a communications plan that aligns strategically through measurable outcomes aligned with assessed need and the mission, vision, and values of the agency and industry. Case studies will be discussed throughout to demonstrate how these concepts have been applied successfully.