Marketing and Communications: Evaluation 2022

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An extremely important step to the marketing and communications cycle is closing the loop by reporting on results based on planned objectives. By defining key performance indicators that appropriately measure marketing reach, you will be able to provide the necessary data to inform future marketing and agency practices. Part of NRPA's Marketing and Communications Certificate, this course will look at defining key performance indicators mapped to the 4Ps of marketing that align with defined predefined expectations. The course also describes and provides thought exercises on how to close the marketing cycle with proper evaluation and reporting. 


Course Workbook
Open to download resource.
Open to download resource. Download the course workbook here and save to your computer to use as you move through the course.
Evaluation Course 2022
Begin self-paced component package.
Begin self-paced component package. This is the course component. The course will open in a new window. You must complete the knowledge assessment at the end of the course with greater than 70% correct in order to receive credit.
Evaluation Knowledge Check
20 Questions  |  Unlimited attempts  |  16/20 points to pass
20 Questions  |  Unlimited attempts  |  16/20 points to pass
NRPA Learning Experience Survey 2022
6 Questions
6 Questions We value your opinion. Please take a moment to answer our brief survey.
CEU Credit
0.300 CEU credits  |  No certificate available
0.300 CEU credits  |  No certificate available