Marketing and Communications: Strategic Marketing Planning 2022
Part of NRPA's Marketing and Communications Certificate, This course will discuss the nature of strategic planning when marketing in parks and recreation. The goal of this course will to work through the development of a communications plan that aligns strategically through measurable outcomes aligned with assessed need and the mission, vision, and values of the agency and industry. Case studies will be discussed throughout to demonstrate how these concepts have been applied successfully.
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