Marketing and Communications: Strategic Marketing Planning 2022

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Part of NRPA's Marketing and Communications Certificate, This course will discuss the nature of strategic planning when marketing in parks and recreation. The goal of this course will to work through the development of a communications plan that aligns strategically through measurable outcomes aligned with assessed need and the mission, vision, and values of the agency and industry. Case studies will be discussed throughout to demonstrate how these concepts have been applied successfully. 


Course Workbook
Open to download resource.
Open to download resource. Download the course workbook here and save to your computer to use as you move through the course.
Strategic Planning Course 2022
Begin self-paced component package.
Begin self-paced component package. This is the course component for Marketing and Communications: Strategic Planning. You must complete this course and the final assessment with greater than 70% in order to receive credit.
Strategic Marketing Planning Knowledge Check
20 Questions  |  Unlimited attempts  |  16/20 points to pass
20 Questions  |  Unlimited attempts  |  16/20 points to pass
NRPA Learning Experience Survey 2022
6 Questions
6 Questions We value your opinion. Please take a moment to answer our brief survey.
CEU Credit
0.300 CEU credits  |  No certificate available
0.300 CEU credits  |  No certificate available You must complete the Strategic Planning course with a grade of 70% or higher in order to obtain credit.