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  • Magnetic Marketing

    Contains 3 Component(s), Includes Credits

    This session will focus on creating a unique marketing program that will help agencies grow their market share in their communities.

    Generating revenue and filling our recreation programs with interested citizens is often a challenging endeavor. The way people receive and process information has changed, adding to the fact that most people are subject to information overload as it is now. With more and more P&R agencies being asked to generate revenue to support their operations, marketing their programs and services is even more critical. Traditional marketing methods, although still effective in some circumstances, should be supplemented with more innovative techniques. Additionally, there are more choices for consumers, with private providers offering programs that once was the exclusive domain of P&R agencies. This session will focus on creating a unique marketing program that will help agencies grow their market share in their communities.

    David Carter

    Chief Knowledge Officer Carter Consulting Group

    David has been speaking at the local, state, regional, national, and international level for over thirty years. As a former parks and recreation director, David is devoting his encore career to ensuring that the profession continues to advance by not only speaking at conferences but also by developing a new leadership development firm dedicated towards the career advancement of every parks and recreation employee. David's newest firm “Growing Leaders,llc” is a personal growth and leadership development firm and as such David has advanced in his own encore career by studying under the nations #1 leadership expert for the past five years. As a founding member of the John Maxwell Team, David has grown as a leadership development expert and brings that knowledge to the members of the parks and recreation profession.


    David has spent his entire career in the parks and recreation field and has worked at the federal, state, county, and city government level. He also worked for The Trust for Public Land as the director of Conservation Finance for the Southeastern United States. David has taken his wide range of experiences and has combined them with his past five years of extensive study in leadership development to offer contemporary leadership educational opportunities taught using the latest in adult pedagogy methodology and understanding in how adults best comprehend new knowledge. Additionally, David has been an adjunct professor at North Carolina State University for the past nineteen years.

    Website: www.growingleadersllc.com

  • Viral and Guerrilla Marketing

    Contains 3 Component(s), Includes Credits

    ​Viral and guerrilla marketing focuses on no-cost marketing strategies for park and recreation professionals. This not only includes technology and social media, but it also includes word-of-mouth marketing efforts and using other essential elements that are already in place at most workplaces.

    Viral and guerrilla marketing focuses on no-cost marketing strategies for park and recreation professionals. This not only includes technology and social media, but it also includes word-of-mouth marketing efforts and using other essential elements that are already in place at most workplaces. Participants will learn the latest trends in marketing strategies within social media: Facebook, Instagram, Yik Yak, etc. Beyond that, participants will learn SEO (search engine optimization) strategies to be ranked first or at least at the top when being searched for by members of the public. Basic strategies for telling “Our Story" using videos to show at elected/appointed official board meetings will be introduced and shared. Lastly, viral marketing focuses on exponential growth and achieving that model of continuous improvement.

    Frank Carson

    Recreation Services Managers, City of El Cajon

    Frank Carson has been presenting on Viral & Guerilla Marketing for Park & Recreation professionals since 2007. He has a Post Baccalaureate in Instructional Technology and a Master's of Science in Recreation & Tourism Management. He is a former Regent for the NRPA's Reitz Marketing Sources & Management School when it was based in San Diego, CA. His presentations on “No-Cost Marketing Strategies” have won high acclaim at local, regional, state and national levels.

    Frank has over 25 years in park and recreation, currently serving as a Recreation Services Manager for the City of El Cajon, in eastern San Diego County. Prior to that he was a Recreation Supervisor II for the City of Chula Vista and was responsible for the Department's marketing efforts. He had a budget of $75,000. In 2009, that budget was reduced to $300 due to a nationwide recession. The challenge by his City Manager was to increase revenues with nearly no funds to market the City's Services. Frank developed models for other agencies to follow and develop key cost neutral marketing efforts that truly capture today's marketplace.

    Frank started his career at a summer camp in upstate Pennsylvania for five summers. He worked for the City of Coronado, CA while completing a BA in History from UCSD. His original plan was to be a teacher/coach during the school year and a camp director during the summer. Frank worked full-time for the City of San Diego for six years to pay for school and begin a teaching credential program. After completing is teaching credential from SDSU, Frank volunteered in Guatemala for a year as a teacher and community outreach specialist. After returning from Guatemala, Mr. Carson realized he could positively affect more peoples lives through park and recreation and was fortunate to be hired by the City of Chula Vista in 2003. In 2005, the City of Chula was the fastest growing city in the State of California.

    Mr. arson experiences the amazing boom of the economy and the equal bust. Throughout, he has been resourceful using no cost strategies to still reach the communities he serves. He started in El Cajon in February 2013. Since then he has transferred the department to ActiveNet, a cloud based software. He has had cable internet installed at all six recreation centers as well as WiFi. He greatest accomplishment has been to be the project manager for three KaBOOM! Playground grant builds in less than two years. He currently supervises 105 part time and six full time staff.

    Frank has also served as the Chair for the San Diego/Imperial Counties American Red Cross Health, Safety & Preparedness Committee. He has served as the VP of Communications, Legislative Representative and President of the California Park & Recreation Society District 12 (San Diego/Imperial Counties). Mr. Carson has a Master's of Science from California State University East Bay in Recreation & Tourism Management. He has been the lead volunteer instructor trainer for the past 12 years for the WSI Blowout! Where he organizes a very low cost WSI weekend class during Memorial Day weekend coordinating with the San Diego County Aquatic Council. Additionally, he presents before Hospitality & Recreation majors at SDSU every fall since 2008 on no cost marketing strategies for the park and recreation professional.

    Frank has been recognized with many state, regional and local awards for his commitment to park and recreation. He is currently certified as an AFO and recently completed year one of the NRPA's Director's School. Lastly, Frank has a true passion to share his knowledge and expertise with other park and recreation professionals.

    Background: He has written multiple grants, published extensively, and given numerous presentations at professional conferences, all of which targeted positive youth development and outdoor education. He has worked as a middle special education teacher. His research interests include: youth development, resiliency, after school programming, diabetes camps, therapeutic recreation, and outdoor education. He has over 20 years experience as a challenge course facilitator and Outward Bound field staff. He is also a Certified Park and Recreation Professional (CPRP).

  • 2016 Programming Bundle

    Contains 4 Product(s)

    ​This bundle includes four 2016 sessions that covered a range of programming topics at the NRPA annual conference.

    This bundle includes four 2016 sessions that covered a range of programming topics at the NRPA annual conference. Included in this bundle are the following courses:

    - Recreation Programming Hacks
    - Special Events, The Do's, The Don'ts, the Maybe's
    - Connecting Youth With Nature: Environmental Awareness Through Leave No Trace
    - The Good, Bad, and Ugly in Youth Sports
  • Connecting Youth with Nature: Environmental Awareness Through Leave No Trace

    Contains 3 Component(s), Includes Credits

    The fast-paced session will provide examples of how to engage youth while raising awareness about environmental stewardship. Participants will leave the session with a set of principles and strategies and examples of how to advocate for and encourage the development of front-country and an urban outdoor ethic.

    Global understanding of the importance of environmental stewardship in the back-country has been well developed. The internationally known Leave No Trace program has been widely accepted due to its straightforward and simple guiding principles. This session will provide a foundation for the LNT Principles while focusing on the PEAK (Promoting Environmental Awareness to Kids) program - a youth-based, experiential education curriculum. The fast-paced session will provide examples of how to engage youth while raising awareness about environmental stewardship. Participants will leave the session with a set of principles and strategies and examples of how to advocate for and encourage the development of front-country and an urban outdoor ethic.

    Eddie Hill

    Assistant Professor, Old Dominion University

    Dr. Eddie Hill is an assistant professor in the Park, Recreation and Tourism Studies program at Old Dominion University. He earned his Ph.D. from the University of Utah (2004) with a focus on Youth Development. Eddie Hill earned his B.S (1995) and M.S.Ed. (1998) from Old Dominion University. His focus was on teaching students with learning and behavior disorders. His research interests include: youth development, resiliency-based after school programming, motivation for diabetes management, therapeutic recreation, and outdoor education. He has written multiple grants, published extensively, and given numerous presentations at professional conferences, targeting such areas as positive youth development, outdoor education, and diabetes camp research. Dr. Hill has over 20 years experience as a ropes course facilitator, Outward Bound field staff, and educator. He is also a Certified Park and Recreation Professional (CPRP).


    Background: He has written multiple grants, published extensively, and given numerous presentations at professional conferences, all of which targeted positive youth development and outdoor education. He has worked as a middle special education teacher. His research interests include: youth development, resiliency, after school programming, diabetes camps, therapeutic recreation, and outdoor education. He has over 20 years experience as a challenge course facilitator and Outward Bound field staff. He is also a Certified Park and Recreation Professional (CPRP).

    Ron Ramsing

    Associate Professor, Western Kentucky University

    Dr. Ron Ramsing has been teaching in the field of Parks and Recreation for nearly two decades and is currently an associate professor in the COAPRT accredited Recreation Administration program at Western Kentucky University. Ron earned his Ph.D. from the University of Utah, an MA from the University of Northern Iowa, and his undergraduate degree from the University of Oregon. In addition to teaching, Ron has worked for several not-for-profit, federal government, and commercial organizations to include a state fish and wildlife agency, and a contractor for the Department of Defense. Ron's research interests include positive youth development, international education outcomes, leadership, and sustainability issues. While he has been involved in recreation and organized camping for over twenty years, his research has most recently focused self-determined (motivation) behaviors of youth with diabetes. Ron is actively involved in sharing his work in state, national and international venues and has been presenting on issues surrounding urban, front-country and backcountry land use ethics for almost 15 years. He is regularly invited to share his research findings and insights to a wide variety of audiences and prides himself on connecting with practitioners. He sits on several boards and councils advocating for Parks and Recreation. He currently serves as Chair of the Bowling Green Parks and Recreation Advisory Board also serves as the Chair of the International Education Council at Western Kentucky University where the mantra is A Leading American University with International Reach. In 2011, Dr. Ramsing was awarded the Outstanding Teacher of the Year honor for the College of Health and Human Services at WKU.


    Dr. Ramsing has extensive experience working with youth in organized camping and adults serving youth in a variety of settings. In his previous work as a trainer for a national organization providing youth services world-wide, Ron was responsible for overall development of nearly 700 college age students annually. As a coordinator of an outdoor education program for a state fish and wildlife department, Ron used his knowledge and experience with motivation to continually inspire and direct the large volunteer contingency used to implement the outdoor trainings. Dr. Ramsing is actively involved in teaching study abroad courses on ecotourism, service learning and outdoor recreation. He has been involved with programs in Belize, Costa Rica and most recently in Ecuador, to include the Galapagos archipelago.

  • Special Events: The Do's, The Don’ts, The Maybe's

    Contains 3 Component(s), Includes Credits

    ​Everybody loves a parade...unless you have to clean up after it! Special events have a positive and negative impact on our community, but their positive attributes can be maximized while the negative attributes can be minimized.

    Everybody loves a parade...unless you have to clean up after it! Special events have a positive and negative impact on our community, but their positive attributes can be maximized while the negative attributes can be minimized. The goal of this session is for participants to develop approaches to manage their events and develop understanding of the use of parks and public properties in the areas of permitting, logistics, risk management, marketing and evaluation. Learn how to have a parade without sacrificing your park and department.

    Chris Nunes

    Director of Parks and Recreation The Woodlands Township

    Chris Nunes is the Director of Parks and Recreation for The Woodlands Township, in The Woodlands, Texas. In that position, he oversees 90 full-time and 350 part-time staff members, a $18 million operational budget and is accountable for the management of 135 parks, 15 swimming pools and aquatic facilities, 200 miles of pathways and 200 miles of streetscape. While in The Woodlands, he has implemented cost recovery strategies, developed business/operational plans for major and minor facilities, and has increase programming 200% with no additional staff. He speaks around the country (over 200 sessions) on topics including: business plans, contracting, creative programming, marketing, external funding, communication, leadership and succession planning. In addition, he serves or has served on the, Oglebay Revenue Management School, NRPA Council on Accreditation, CPRP/E Committee, CPRP Exam Committee, was the 2010 Chair of the Board of Regents of the Rocky Mountain Revenue Management School, founded the Gulf Coast Leadership Development Institute, 2013-2014 Chair of the NRPA Admin Network and is a Certified Parks and Recreation Executive. In 2012, Chris was elected as a fellow of the American Academy of Parks and Recreation Administrators and in 2015 he received the National Distinguished Professional Award from NRPA. Prior to The Woodlands, he was the Director of Community Services for the City of Fort Morgan, Colorado, an Assistant Professor and Program Coordinator for the Recreation Management Program at Ashland University and Director of Parks and Recreation in Fort Kent, Maine. Chris holds a Bachelors Degree in Recreation Management and a Masters Degree in Sports Management from Springfield College in Massachusetts and a Doctorate in Parks and Recreation Administration from the University of New Mexico.

  • 2016 Advocacy Bundle

    Contains 4 Product(s)

    ​This bundle includes four 2016 sessions that covered a range of advocacy topics at the NRPA annual conference.

    This bundle includes four 2016 sessions that covered a range of advocacy topics at the NRPA annual conference. Included in this bundle are the following courses:

    - The Future of Parks: A Recipe for Success
    - Counting What Counts, Using Data to Drive Real Change
    - Stories and Statistics: Understanding Homelessness in Our Parks and Cities
    - Cultivating an Exceptional Relationship With Those that Govern You
  • The Future of Parks: A Recipe for Success

    Contains 3 Component(s), Includes Credits

    We will examine long-term trends and how a community can add value by making sure the park responds to those trends, focusing on the seven elements of a complete park system. This session will view the park system as a dynamic ecosystem - one that must evolve and requires care and feeding to ensure it is a vital and valued part of keeping a community healthy.

    Each and every day, communities around us are changing. This session will discuss (a) how American society will continue to change in the coming decades, and (b) how communities can respond to those changes by developing complete parks systems that are integrated with and responsive to community needs. We will examine long-term trends and how a community can add value by making sure the park responds to those trends, focusing on the seven elements of a complete park system. This session will view the park system as a dynamic ecosystem - one that must evolve and requires care and feeding to ensure it is a vital and valued part of keeping a community healthy.

    Ian McLaughlin

    Senior Staff Attorney; ChangeLab Solutions

    Ian McLaughlin is a senior staff attorney and program director with ChangeLab Solutions, working to improve health through law and policy. McLaughlin's practice focuses on parks and recreation, creating healthy retail environments, public financing (taxes and fees), and code enforcement issues. He sits on the Park, Recreation and Open Space Commission for the City of Walnut Creek, California, and also serves as a municipal administrative hearing officer for the City of Petaluma, California, conducting hearings and deciding a variety of code enforcement matters. Prior to joining ChangeLab Solutions, McLaughlin practiced municipal law with a private law firm, Meyers, Nave, Riback, Silver & Wilson, and served as city attorney for the City of Clearlake, California, and assistant city attorney for the City of Healdsburg. He also served as legislative counsel to the Hawaii State Senate and the National Legislature of the Republic of Palau. McLaughlin graduated from UC Berkeley School of Law.

    Ian Proud

    Market Research & Inclusive Play Manager; Playworld

    An engaging and dynamic speaker, Ian Proud has experience leading highly-rated workshops at park and recreation conferences at both the state and national level. He has a lifelong fascination with trends, the future and how they affect us. Ian served on the board of an organization dedicated to forecasting trends. He started the inclusive play initiative at Playworld, culminating in the Inclusive Play Design Guide, a manufacturer-neutral, inspirational and educational resource to get everyone, regardless of ability, playing on the playground. He championed the development of the nation's first electronic outdoor play product and led a project establishing a leading exercise product line for seniors. Ian has taught undergraduate and graduate product design, marketing and creativity courses. He earned an MBA from Loyola University in Maryland. He is currently the research manager for Playworld.

  • 2016 Special Topics Package

    Contains 4 Product(s)

    ​This bundle includes four 2016 sessions that covered a range of special topics at the NRPA annual conference.

    This bundle includes four 2016 sessions that covered a range of special topics at the NRPA annual conference. Included in this bundle are the following courses:

    - LGBTQ 101 for Recreation Professionals
    - Zika
    - Stories and Statistics: Understanding Homelessness in our Parks and Cities
    - Integrating Long-Term Operations and Maintenance into Your Design Process
  • Stories and Statistics: Understanding Homelessness in Our Parks and Cities

    Contains 3 Component(s), Includes Credits

    This panel discussion explores the nationwide crisis of homelessness. Every city struggles with generating effective solutions to the problem of homelessness, and it's not easy. However, there have been successes, driven by policies, programs, and designs. Often, the stories around this topic are based on impressions, not statistics.

    This panel discussion explores the nationwide crisis of homelessness. Every city struggles with generating effective solutions to the problem of homelessness, and it's not easy. However, there have been successes, driven by policies, programs, and designs. Often, the stories around this topic are based on impressions, not statistics. This session sheds light on available statistics and share firsthand stories from parks professionals of small, medium and large U.S. cities. The panel includes a definition of homelessness, summary of issues and interactive map. Park and recreation leadership representing Seattle, Washington; Raleigh, North Carolina; and Burlington, Vermont, describe how homelessness has affected parks uniquely in their city. They share success stories and struggles.

    Jesús Aguirre

    Superintendent, Seattle Parks and Recreation

    Jesús Aguirre has served as the Superintendent of Seattle Parks and Recreation since June 2015. Aguirre began his career as a middle school science teacher in Los Angeles in the 1990s and most recently, served as the State Superintendent of Education for the District of Columbia. Prior to that role, Aguirre served as the director of the District of Columbia Department of Parks and Recreation. Aguirre is a proud father of three children attending public schools. He holds a Bachelor of Arts in Biology from the University of Texas at Austin and an MBA from the WP Carey School of Business at the Arizona State University.

    Jesse Bridges

    Director and Harbormaster, City of Burlington- Parks, Recreation & Waterfront

    Jesse was first appointed by Mayor Miro Weinberger in October of 2012. As the Director of Parks, Recreation and Waterfront, Bridges oversees all of Burlington's 37 parks, 550+ acres of open space, 3 public beaches, street trees & greenways, community gardens, 3 cemeteries, the Miller Recreation Center, Leddy Ice Arena, Memorial Auditorium, and all recreation programs. He also serves as the City's

    Harbormaster overseeing the public marina and harbor activities. Prior to joining the City, Jesse served as the Associate Director of Major Gifts - Athletics and Director of the Victory Club at the University of Vermont Foundation. He served a dual role in the athletic department as an Assistant Director of Athletics overseeing the Victory Club (athletic department annual fund) and ticket operations while also focusing on budget preparation, revenue forecasting and technology. Bridges received his B.A. in History in 2002 and a Masters in Public Administration in 2008, both from the University of Vermont. As a volunteer Jesse has passions in politics and education serving on numerous campaigns throughout his time in VT. A graduate of the Lake Champlain Regional Chamber of Commerce Leadership Champlain program class of 2011, Bridges joined the Board of Directors in 2012 and serves as the Vice Chair.
    Burlington has 42,000 Director's, our residents are passionate and opinionated which can be powerful and engaging. It can also be harrowing and nerve racking. Through hundreds of small group, individual and public presentations Jesse has developed a style that incorporates tenants of active listening, emotional intelligence and clear delivery to allow for public input while managing sometimes emotional topics.

    Stephen Bentley

    Superintendent of Strategic Planning, Communications and Analytics,City of Raleigh Parks, Recreation and Cultural Resources

    Stephen C. Bentley is an Assistant Director in the City of Raleigh Parks, Recreation and Cultural Resources Department (PRCR) in Raleigh, North Carolina. In this role he is responsible for overseeing strategic planning, design, communications and technology. Stephen has extensive experience in park master planning, system wide plans and studies, engaging designs and communication strategies. His passion is working with the public/private/nonprofit sectors to create great public places and experiences for everyone to enjoy. Stephen specializes in stakeholder engagement and has worked for parks and recreation agencies at the federal, state, county and now local level of government over his 20 year career.

    Stephen has a Bachelors Science (BS) in Recreation and Leisure Services Management from East Stroudsburg University in Pennsylvania and a Masters Science (MS) in Parks, Recreation and Tourism Administration from Michigan State University.

    Briana Hensold

    Principal, Sasaki

    Brie is a principal and urban planner and in Sasaki's Urban Studio. Her work encompasses multiple scales and regions, from to city-wide parks master plans and riverfront master plans to downtown districts. With a passion for understanding and improving cities, Brie brings a focus on integrating people, communities, context, and the human experience to Sasaki's planning and design ideas and projects. She has extensive experience with community engagement processes and an understanding of the complex range of constituencies involved in implementing a successful planning project. Brie has completed multiple parks and recreation master plans, each of which brings together quantitative analysis with a qualitative, systems-based approach that is customized to each place.

    Brie holds a Master in Urban Planning with an urban design concentration from Harvard University Graduate School of Design, and a Bachelor of Arts in architectural studies from Rice University.

  • LGBTQ 101 for Recreation Professionals

    Contains 3 Component(s), Includes Credits

    Learn about each of the L-G-B-T and Q identities and what challenges they face, and how non-LGBTQ people can be effective as allies.

    Lesbian, gay, bisexual, transgender and queer (LGBTQ) people are increasingly engaging with recreation departments with interest in programs and requests for accommodations. How knowledgeable is your department's staff about the specifics of, and differences between, the range of identities the LGBTQ communities represent? Learn about each of the L-G-B-T and Q identities and what challenges they face, and how non-LGBTQ people can be effective as allies.

    Randy Wiger

    Recreation Program Coordinator Seattle Parks and Recreation

    Since 2010, Randy Wiger has led the City of Seattle Parks and Recreation in engaging LGBTQ teens and seniors. From one-time events to week-long camps, his successes draw on his 25 years of community organizing, event planning, and programming expertise. He is a confident and engaging presenter with experience in designing over a dozen training modules for adult learners on a variety of community leadership topics. He is the recipient of a 2012 Washington State Recreation and Parks Association (WRPA) Spotlight Award for Cultural Competency and the 2011 GLSEN Washington Community Partner award (Gay Lesbian Straight Educator Network). In his personal life he came out in 1984 and has been an activist on LGBTQ issues including lobbying city council, school board, and state university boards to prohibit discrimination based on sexual orientation and gender identity. He can be reached at Randy.Wiger@seattle.gov.