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  • Prospecting to Profits: Generating Revenue for your Park with Sponsorship

    Contains 4 Component(s), 0.1 credits offered

    This presentation is designed to be applicable for the smallest parks to the largest and includes a step by step process to help park districts generate additional revenue.

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    Park sponsorships from prospecting to closing the deal. The presentation is designed to be applicable for the smallest parks to the largest. Including a step by step process to help park districts generate additional revenue. With the steps outlined, each individual will leave the session with a template for how to start a sponsorship program or increase sponsorship revenue. This is a recorded session from NRPA Live 2019.


    Steps covered:

    • Identifying your assets (events, programs, naming rights, social media, collateral etc.)
    • Prospecting - where to find your next sponsor
    • Initial outreach - best way to contact potential sponsors
    • Proposal & pitch - what do sponsors want to see in a proposal and how to sell it
    • Follow-up - when to follow up and how often
    • Closing the deal - Activation - how to bring the sponsorship to life
    • Recap and renewal - keeping the business plan - an interactive session with attendees to run through a mock sponsorship process


    Learning Objectives:

    1. Understand a two tiered approach to help staff meet the demands of play by outlining an intentional model of leadership. 
    2. Know how to be a part of the solution by using 5 implementation process methods.


    Session Length: 1.25 Hours

    Credit: 0.1 CEU



    NRPA Education online learning content is accessible for 180 days from the date of registration.  The learning content is available for registration for three years from the date of origination.

    Brendan McHugh

    Manager of Corporate Partnerships, Cleveland Metroparks

    Brendan McHugh's role of over four years is the oversight of corporate sponsorship for Cleveland Metroparks. Brendan increased revenue by 60%, resulting in over one million sponsorship dollars annually. He was honored as one of Cleveland Crain's Business Magazine, "20 in their 20's" in 2018. Brendan has presented to multiple young professional groups locally and previously worked in the sports industry, selling corporate sponsorship.

  • Inclusive Aquatic Play

    Contains 2 Component(s)

    NRPA Live 2019 recorded session on maximizing the sensory experience for people of ALL abilities Inclusivity means going beyond simple ADA compliance to ensure equal opportunities are available for everyone.

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    To maximize sensory experiences for people of all abilities, Rain Drop strives to be the leading provider of inclusive Sprayground and waterpark designs and products. Our Universally Designed projects and products that have form and function that are inherently accessible to everyone, without having to modify the items to be accessible. We at Rain Drop Products embrace universal design practices by considering a broad spectrum of needs and abilities when designing projects and products. We not only design Spraygrounds, but can give recommendations on surfacing, shade, seating, fencing, and other aspects of your design in order to provide you with the most inclusive final design possible.


    Learning Objective:

    • A basic understanding of the principles of Inclusive Play and how they can be applied to children's recreational environments.


    Session Length: 20 minutes (Speed Session)


    NRPA Education online learning content is accessible for 180 days from the date of your registration.  The learning content is available for registration for three years from the date of origination.

    Mark Williams

    President/CEO

    Mark Williams, CEO and President of RainDrop Products, is an advocate for inclusive play. He has presented at many venues concerning Inclusive Aquatic Play.

  • The BUZZ Effect of Pop-up Programming

    Contains 2 Component(s) Includes a Live Event on 09/24/2019 at 4:30 PM (EDT)

    NRPA Live Streaming Event! This session will explore creative, fun program ideas you can take back with you to make your community fall in love with your department.

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    Programming can get stuck in a cycle and become boring. This session will explore creative, fun program ideas you can take back with you to make your community fall in love with your department. We will look at ways to stay current and effective, through the use of social media, by providing “pop-up” programs that create a buzz! These refreshingly simple ideas will build community support, foster quality family time and strengthen your organizational brand. The ideas presented can all be done in a single day with little or no cost.


    Learning Objective: 

    Develop the skills and abilities that will put you on a path to provide little or no cost community events that promote increased family time. 


    Session Length: 20 minutes (Speed Session)

     

    NRPA Education online learning content is accessible for 180 days from the date of your registration.  The learning content is available for registration for three years from the date of origination.

    Brendan Egan

    Director of Parks & Recreation, Burlington Parks & Recreation Department

    Brendan has been with the Burlington (MA) Parks & Recreation Department for 15 years and the director for the past 5 years. During his time as director they have re-positioned the department, strengthened community support and built their organizational brand. This has not always been easy, but they have found creative, cost effective ways to accomplish this.

  • Building Resilient Youth: Responding to Trauma, Substance Use and Mental Health Challenges in Out-of-School Time Programs

    Contains 4 Component(s), 0.1 credits offered Includes a Live Event on 09/24/2019 at 3:00 PM (EDT)

    NRPA Live Stream Event! Join NRPA, the Afterschool Alliance and the Alliance for a Healthier Generation in a workshop to explore how out-of-school time (OST) providers can better identify risk factors, apply a trauma-informed care lens to their work, and build social and emotional supports into their existing programs that improves health outcomes. 0.1 CEU

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    Local park and recreation agencies are one of the largest providers of out-of-school time (OST) programming across the country. With new public health threats and concerns emerging each day, including youth exposed to adverse childhood experiences (ACEs) and trauma, rising rates of depression and substance misuse, what is the role of the OST field in responding to these challenges? How can park and recreation agencies build additional protective factors into their programs that foster positive physical, social and mental health outcomes? 



    Session Length: 1.25 Hours

    Credit: 0.1



    NRPA Education online learning content is accessible for 180 days from the date of registration.  The learning content is available for registration for three years from the date of origination.


    Allison Colman

    Director of Health, National Recreation and Park Association

    Allison Colman is the Director of Health for the National Recreation and Park Association on the Health and Wellness team.  Allison joined NRPA in 2015 and oversees the out-of-school time portfolio, including NRPA’s Commit to Health campaign and efforts to reduce childhood hunger through the USDA Child Nutrition programs. Allison also manages NRPA Parks for Inclusion initiative. Prior to joining NRPA, Allison worked in the recreation field facilitating health and wellness programs across all populations.  Combined with her work in other non-profits and organizations, Allison has extensive experience in public health and wellness program management and preventative health initiatives.   

  • Laugh for the HELP of It!

    Contains 2 Component(s) Includes a Live Event on 09/24/2019 at 2:30 PM (EDT)

    NRPA Live Streaming Event! Spend an intense Speed Session laughing and learning how to decompress, de-stress, and get energized with Laughter Yoga!

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    Spend an intense Speed Session laughing and learning how to decompress, de-stress, and get energized with Laughter Yoga! This session will briefly introduce the audience to the concept of non-humor-based laughter, combined with deep yogic breathing. Add in a healthy dose of eye contact and childlike play, and this session will leave you energized and ready to tackle the day! As importantly, participants will learn practical tools to take and use at home, at work, or for laughter-filled play.


    Learning Objective: 

    Utilize practical laughter tools to help with tension, stress, and energy.


    Session Length: 20 minutes (Speed Session)

     

    NRPA Education online learning content is accessible for 180 days from the date of your registration.  The learning content is available for registration for three years from the date of origination.

    Michael Bork, MS, CPRP, CLYT

    Parks & Recreation Director, Fairbanks North Star Borough

    In addition to 18 years of municipal parks and recreation experience, Michael is a specialist in laughter, positive psychology, and stress reduction in the workplace. Michael is a Certified Laughter Yoga Teacher (CLYT) and has a Master's Degree in Industrial & Organizational Psychology. His goal is to teach people how to live and work better through a process he calls "Laughtership!"

  • A Systems Approach to Assessing Parks

    Contains 4 Component(s), 0.1 credits offered Includes a Live Event on 09/24/2019 at 1:00 PM (EDT)

    NRPA Live Stream Event! This session highlights the benefits of collaborating with other government agencies and community-based groups to conduct a meaningful parks system assessment. Speakers will present sample indicators and metrics, provide guidance for multidisciplinary groups to collect and analyze the data, and share possible strategies for creating a Complete Parks system.

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    What makes a park successful depends heavily on neighborhood context, and assessing a parks system is an important step in making equitable improvements and creating a Complete Parks system. This means making decisions based on data about people’s entire experience with parks—getting to a park, spending time there, safety and maintenance, proximity to quality schools, affordable housing, local businesses, and key services, and more. 

    The Complete Parks approach has immense potential to create an inclusive parks system and simultaneously address an array of planning, public health, and environmental issues. This session highlights the benefits of collaborating with other government agencies and community-based groups to conduct a meaningful parks system assessment. Speakers will present sample indicators and metrics, provide guidance for multidisciplinary groups to collect and analyze the data, and share possible strategies for creating a Complete Parks system.


    Session Length: 1.25 Hours

    Credit: 0.1 CEU




    NRPA Education online learning content is accessible for 180 days from the date of registration.  The learning content is available for registration for three years from the date of origination.

    Gregory Miao

    Senior Staff Attorney, ChangeLab Solutions

    Gregory works on issues related to active living, healthy housing, water quality, and alcohol control. Drawing upon his experience as a former municipal attorney and planner, Gregory wrote the Complete Parks Model Resolution. Gregory graduated from St. Lawrence University and holds a JD from Case Western Reserve University and a master’s in urban and regional policy from Northeastern University.

    Jessica Nguyen

    Staff Planner, ChangeLab Solutions

    Jessica supports planning and policy work related to health equity, active living, transportation, and housing. She is the primary author of Complete Parks Indicators and has experience in community engagement, program evaluation, and affordable housing advocacy. Jessica received a B.A. from the University of Washington and master's degrees in city planning and public health from UC Berkeley.

  • Parks and Recreation Supporting Mental Health Challenges

    Contains 3 Component(s), 0.01 credits offered

    The session will provide an overview of mental health issues facing us as a society, increase awareness of the myriad of disorders that exist, and how the park and recreation industry can play a role in providing support to mental health agencies, mental health professionals, and individuals who suffer from mental illness, as well as those who want to maintain good mental health.

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    Mental illness in the United States has become pervasive, with individuals suffering from many disorders. There are opportunities for practitioners in our field to support mental health challenges that many individuals face every day. The session will provide an overview of mental health issues facing us as a society, increase awareness of the myriad of disorders that exist, and how the park and recreation industry can play a role in providing support to mental health agencies, mental health professionals, and individuals who suffer from mental illness, as well as those who want to maintain good mental health.

    It is a well known fact that exercise can improve physical health. Research also suggests that exercise is beneficial for mental health. New research reveals a clear link between well-being and immersion in nature. The session will explore examples of agencies from around the country that are doing their part to create better mental health in their communities.


    Session Length: 1.25 Hours

    Credit: 0.1


    NRPA Education online learning content is accessible for 180 days from the date of your registration.  The learning content is available for registration for three years from the date of origination.

    April Chambers

    Vice President, National Alliance for Mental Illness

    First Vice President on the Board of Directors for the National Alliance for Mental Illness (NAMI). Also certified instructor for one of NAMI’s programs called Ending the Silence. This is a course for high school and college students encouraging them to talk about their thoughts and struggles. 

    Barbara Heller

    President, Heller and Heller Consulting, LLC

    Barbara Heller is President of Heller and Heller Consulting, LLC, a management consulting firm specializing in state and local government, primarily in the parks and recreation industry.  Her areas of specialty include: strategic planning, master planning, service quality assessments, operational/organizational reviews, leadership development, facilitation of public input processes, and staff training with clients all over the United States.

    She has additional consulting experience with Sasaki Associates and PROS Consulting and has been performing client focused consulting engagements for 10 years.

    Previous to consulting experience, Barbara spent over 30 years working at the local government level with a variety of park systems.   She was the Executive Director of the Naperville Park District in Naperville, Illinois and the Executive Director of the Elk Grove, Illinois Park District. Heller has held other positions with municipal government organizations in Arlington, TX, Montgomery County, MD and Prince William County, VA.  All of her experience has been with park systems.

    Her education background includes a master’s degree in public administration from the American University in Washington, D.C. and a bachelor’s degree from the Pennsylvania State University.  

  • Inside the Newsroom: Getting to Know the Media

    Contains 2 Component(s)

    Join us as this Emmy-nominated former journalist, Ken Conklin, takes you inside the newsroom., we will take you inside the newsroom and talk about how coverage decisions are made, who is making those decisions, and how you can make your next event stand out.

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    With limited marketing budgets, local parks and recreation agencies depend heavily on free media coverage from their local television stations to promote their community events. Getting that coverage is harder than ever with so much going on in our world today. So how do you get the media to choose your event? Who should you be targeting to receive your media release? 

    In this 20 minute speed session, we will take you inside the newsroom and talk about how coverage decisions are made, who is making those decisions, and how you can make your next event stand out. Speaker Ken Conklin spent more than 13 years in the television new industry as a producer, editor, and assignment manager before moving into the parks and recreation field. Join us as this Emmy-nominated former journalist takes you inside the newsroom.


    Learning Objective:

    Ability to plan a new media strategy utilizing knowledge of television newsroom organization and operations.


    Session Length: 20 minutes (Speed Session)



    NRPA Education online learning content is accessible for 180 days from the date of your registration.  The learning content is available for registration for three years from the date of origination.

    Ken Conklin

    Communications Director, Clarksville Parks and Recreation

    Before getting into the Parks and Recreation field, Ken Conklin spent more than 13 years in the television news industry. His experience includes working as a newscast producer, photographer, editor, and assignment manager for NBC and ABC affiliates in places like Louisville, KY and Evansville, IN. He was also nominated for an Emmy award by the Academy of Television Arts & Sciences.

  • Big Data in Customer Service and Why it Matters

    Contains 4 Component(s), 0.1 credits offered

    Join us for a discussion of "Big Data" and the value for achieving customer service success.

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    In this talk we’ll discuss the impact of “Big Data” in customer service for Parks and Recreation. Including: • What is Big Data and why it’s valuable for customer service. • How to implement and track Key Performance Indicators (KPI) that measure customer service success. • How to visualize data to help decision makers using tools such as Excel or Microsoft Power BI. • Recommended practices such as data inventory, surveying and reporting distribution.


    Session Length: 1.25 Hours

    Credit: 0.1



    NRPA Education online learning content is accessible for 180 days from the date of your registration.  The learning content is available for registration for three years from the date of origination.

    Brynn DiPaola

    Customer Service Initiatives Specialist, Virginia Beach Parks & Recreation Business Systems

    Brynn DiPaola is the Customer Service Initiatives Specialist for Virginia Beach Parks and Recreation. With a Bachelor of Arts in Psychology from the University of Redlands, in Southern California. He has organized and facilitated trainings in Customer Service for 15 years. His current role leverages data and analytics to enhance training while identifying and measuring Key Performance Indicators.

    Andru Fratarcangeli

    Customer Service Initiative Admin. Analyst, Virginia Beach Parks & Recreation Business Systems

    Andru Fratarcangeli, is the Customer Service Initiative Admin. Analyst for Virginia Beach Parks and Recreation Department. With a Masters of Science in Management Information Systems, his background spans across all levels of business including tech startups, fortune 1000 E-commerce companies and even global operations within the US Army as an Intelligence Analyst.

  • Who Rescued Who? Coming to the Rescue of Staff

    Contains 2 Component(s)

    Join the discussion on mental health concerns and how to break stigmas present with recreation staff in their workplace and in their personal life. Modified examples of scenarios from front-line staff will be discussed, as well as training resources available to utilize based in Mental Health First Aid from the National Council for Behavioral Health and the World Health Organization.

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    Recreation staff from all units face various scenarios taxing on physical and mental health. Examples include lifeguards facing a "near drowning incident" or when recreation leaders have to call CPS, to natural disaster and providing shelter relief. They/we are the daily "first responders"! Each person's mental health threshold is different. We spend extensive time discussing policy and procedures, we do not spend enough time discussing Mental Health First Aid and the support before, during, and post incident. Discussion includes mental health concerns and how to break stigmas present with recreation staff in their workplace and in their personal life. Modified examples of scenarios from front-line staff will be discussed, as well as training resources available to utilize based in Mental Health First Aid from the National Council for Behavioral Health and the World Health Organization.


    Learning Objectives:

    1. Reduce mental health stigmas while increasing other components such as awareness to build on workplace resiliency.


    Session Length: 20 minutes (Speed Session)



    NRPA Education online learning content is accessible for 180 days from the date of your registration.  The learning content is available for registration for three years from the date of origination.

    Tiffani Lai

    Senior Recreation Coordinator-Aquatics & Gardens, City of Mountain View

    Tiffani first presented this as a "Ted Talk" in January 2019 at a local California Park & Recreation Society District 2 event and at the local CPRS State Conference in March 2019. Previously, she spoke at region/district events 2017 & 2018.