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Marketing and Communications: EvaluationContains 3 Component(s), 0.2 credits offered
Through this course you will form an understanding of methods for evaluating, reporting, and improving marketing and communication at your agency.
An extremely important step to the marketing and communications cycle is closing the loop by reporting on results based on planned objectives. By defining key performance indicators that appropriately measure marketing reach, you will be able to provide the necessary data to inform future marketing and agency practices. Part of NRPA's Marketing and Communications Certificate, this course will look at defining key performance indicators mapped to the 4Ps of marketing that align with defined predefined expectations. The course also describes and provides thought exercises on how to close the marketing cycle with proper evaluation and reporting.
Branding Parks & Rec: How to Get Your Entire Staff to Be Brand AmbassadorsContains 2 Component(s) Recorded On: 12/13/2018
It can’t just be the marketing department’s job to make sure your parks department’s brand, identity and vision are portrayed consistently. Everyone on staff has to represent what you stand for in a consistent way.
It can’t just be the marketing department’s job to make sure your parks department’s brand, identity and vision are portrayed consistently. Everyone on staff has to represent what you stand for in a consistent way. Using Apex Park and Recreation District as a successful case study, we will explore why and how they updated their agency’s identity, brand messaging and website, and how they got the whole staff to buy-in. You will walk away from this webinar with the knowledge and confidence you need to get your entire department on the same page when it comes to verbally and visually representing your agency to your community, press and public officials.
Marketing Director, National Recreation and Park Association
Matt Brubaker has been with NRPA since 2013 and is currently the Director of Marketing. Matt is responsible for managing NRPA’s brand and visual identity, developing and implementing short-term and long-term strategic marketing campaigns, raising awareness for NRPA’s professional offerings and working in tandem with NRPA’s award-winning marketing, communications and magazine team. He manages the promotion of NRPA’s Annual Conference, membership recruitment, professional development, certification, research and other initiatives. Matt is also an avid outdoorsman, dog lover and a proud Hokie.
Director of Communications, National Recreation and Park Association
Roxanne Sutton is the Senior Manager of Communications at the National Recreation and Park Association (NRPA). Her responsibilities include overseeing social media strategy and content development and promoting the award-winning work of our partnerships and business development team. She is also the host of NRPA’s podcast, Open Space Radio. In her role, Roxanne is fortunate to communicate and work directly with many NRPA members to promote new opportunities and showcase the great work local parks and recreation are doing in their communities. Prior to her role at NRPA, she worked at a PR firm in D.C. on a multitude of accounts ranging from energy clients to non-profits. She graduated with honors and recognition from George Mason University with her bachelors in Communication specializing in Public Relations. She was a member of Lambda Pi Eta and recipient of the Excellence in Communication Award.
Katie Groke Ellis
Director of Marketing, Communications and Community Outreach, Apex Park and Recreation District
Katie Groke Ellis is currently the Director of Marketing, Communications and Community Outreach at the Apex Park and Recreation District. Previously, she was a Senior Associate at SE2 and Director of Communications and Marketing for Big Brothers Big Sisters of Colorado. She is the former National Program Manager at The White House Project and has a background in recruiting and training women to run for office, managing comprehensive communications campaigns and organizing the community to take action. A graduate of the University of Wyoming where she played on a soccer scholarship, Katie has worked with the NCAA, Choice USA, Springboard Enterprises and Planned Parenthood of the Rocky Mountains. Katie has a Masters Degree in Public Administration from the University of Colorado at Denver. Katie also sits on the Board of Directors for the Arvada West High School Foundation, the Arvada Vitality Alliance and the Arvada Chamber of Commerce.
Commit to Health and Healthy Out-of-School Time InitiativesContains 15 Component(s)
This free product registers you for access to all past and future Commit to Health and Healthy Out-of-School time initiative virtual training, webinars, and other resources.
This Commit to Health and Healthy Out-of-School time subscription provides you access to all content related to NRPA's Commit to Health Initiative. This product includes the archive of all past webinar recordings, links to handouts and other resources, and you will be automatically enrolled and notified of any future webinars or training related to this initiative.
*Note: please email firstname.lastname@example.org if you wish to unsubscribe to this series.
Partnership and Coalition Building to Address Barriers to Access and Engagement
December 12, 2018 @ 2:00 PM (EST)
Healthy habits are important in out-of-school time programs, but creating an environment in which the community as a whole is benefiting and supporting the success of our youth is key. This webinar will focus on building and strengthening relationships within your community to ensure that everyone has access to the benefits of parks and recreation, and is achieving health equity. Our speakers will look at barriers to access and solutions to these issues, as well as successful partnership models that can be replicated in your own community. Communities have the power to take steps toward health equity – learn how with us!
Senior Program Manager, National Recreation and Park Association
Allison Colman is a Program Manager for the National Recreation and Park Association on the Health and Wellness team. Allison joined NRPA in 2015 and oversees the out-of-school time portfolio, including NRPA’s Commit to Health campaign and efforts to reduce childhood hunger through the USDA Child Nutrition programs. Allison also manages NRPA Parks for Inclusion initiative. Prior to joining NRPA, Allison worked in the recreation field facilitating health and wellness programs across all populations. Combined with her work in other non-profits and organizations, Allison has extensive experience in public health and wellness program management and preventative health initiatives.
Program Manager, National Recreation and Park Association
Maureen Acquino is a program specialist for the National Recreation and Park Association. As a part of the Health and Wellness team, she focuses on healthy out-of-school time programming and inclusive practices in parks and recreation.
National Network Manager
Ava DeBovis serves as National Network Manager for the Healthy Out-of-School Time Initiative at the Alliance for a Healthier Generation. Ava is responsible for supporting the Alliance's national partnerships with the National Recreation and Parks Association and Boys and Girls Clubs of America, as well as providing technical assistance and resources for out-of-school time sites as they work to achieve the National Healthy Eating and Physical Activity Standards. She has a degree in Political Science from the College of Charleston and is a proud AmeriCorps VISTA alumnae. Ava enjoys long walks through Maryland parks with her dog Penny and exploring Virginia farmers markets for new varieties of fruits and vegetables.
National Out-of-School Time Advisor
Daniel W. Hatcher serves as National Out-of-School Time Advisor for the Alliance for a Healthier Generation. At the Alliance, Daniel is responsible for managing and delivering technical assistance services and resources for out-of-school time sites as they work to achieve National Healthy Eating and Physical Activity Standards. Daniel has a BA in International Relations and a Masters of Public Health, both from Western Kentucky University. Daniel regularly blogs on topics relevant to healthy afterschool at https://host.healthiergeneration.org/new__notable/.
Mesa Parks, Recreation, and Community Facilities
Lane Gram is a Recreation Supervisor of adaptive programs, youth programs, and volunteers for the City of Mesa Parks, Recreation and Community Facilities. She has over 15 years of professional experience encouraging people of all abilities to lead an active and healthy lifestyle. Lane is a Certified Therapeutic Recreation Specialist (CTRS) and received her Bachelor’s Degree in Recreation Therapy from the University of Iowa.
Anne Marie Kuchera
Children's Hospital of Pittsburgh
Anne Marie Kuchera, MS, MA, RD, LPC, currently serves as Director of Community Health for Children’s Hospital of Pittsburgh of UPMC where her responsibilities include identifying health needs of the community and integrating services between community-based and hospital systems that address these needs, with particular attention to the social, behavioral, and environmental factors that influence health – factors such as access to care, preventive health, food and nutrition, family supports, and active living.
San Jose Parks, Recreation, and Neighborhood Services
Amy Jewett has worked in the recreation field for six years and has been a part of the City of San Jose's Parks, Recreation, and Neighborhood Services department for the last four years. Amy has her B.S. in Kinesiology with a minor in Psychology, where she focused her education on healthy recreation throughout the lifespan. Although Amy began her career working with older adults, she recently moved to youth programming, helping to manage the out-of-school time programs at a citywide level. Amy is also certified in multiple evidence-based fitness programs and is a Master Trainer for Enhance Fitness. In her free time, Amy enjoys spending time outdoors and reading.
Anti-Hunger Initiatives Specialist and National Spokesperson, YMCA of the USA
Stacey McDaniel is the Anti-Hunger Initiatives Specialist and National Spokesperson at the YMCA of the USA (Y-USA). Since 2013, she has worked to grow and enhance the national efforts of the Y in ending child hunger, offering assistance and guidance to local Ys to strengthen child nutrition programs across the country. McDaniel collaborates with national partners to better address childhood food insecurity, and implements innovative meal program ideas/models across the Y national movement to help better address youth hunger in local communities. During her tenure, the Y has expanded its anti-hunger work, piloting a national peer mentor system and increasing number of youth served per year by 131% and number of meals served per year by 165%. In 2016, nearly 487,000 youth received over 19 million healthy meals and snacks at more than 3,500 sites through the Y’s Year Round Food Program.
Physical Activity and Disability, Lakeshore Foundation and National Centers on Health
Equity & Inclusion Manager | Equity & Inclusion Office Portland Parks & Recreation
Mr. Hendricks serves as the Equity and Inclusion Manager for Portland Parks & Recreation and has over twenty-five years of experience working in the field of diversity development, equity and/or inclusion that spans the private, non-profit and public sectors. His experience includes developing marketing and public participation processes designed to increase the involvement of communities of color in city programs and decision making process and working with key stakeholders to develop policy and culturally specific programs that increase access and improve outcomes for youth and families of color.
Currently, Mr. Hendricks is responsible for the Equity and Inclusion Office for Portland Park & Recreation which is responsible for assisting the organization develop culturally responsive programs and activities for communities of color and immigrant and refugee communities that include outreach and engagement of underrepresented communities including people of color and people living with disabilities
Executive Director, OUT There Adventures
Elyse holds a B.A. in Communication Arts, Gender Studies, and LGBT Studies from the University of Wisconsin. She is also a Master of Arts in Adventure Education candidate at Prescott College. She is the founder and Executive Director of OUT There Adventures and the co-organizer of the first ever LGBTQ Outdoor Summit. Elyse has been an outdoor educator and guide since 2006, is an American Canoe Association Sea Kayaking Instructor, Wilderness First Responder, and has training in motivational interviewing, trauma informed care, behavior management and de-escalation, and positive youth development. Elyse is also known for her unwavering work ethic and passionate defenses of the Green Bay Packers and Wisconsin cheddar.
National Nutrition Advisor at Alliance for a Healthier Generation
Specialist, Healthy Living for Early Childhood & Afterschool Programs at YMCA
Associate Director, Division of Youth and Family Services, Salt Lake City Corporation
Community Program Manager, Salt Lake City Corporation
Parks, Recreation, and Community Services, Kent, Washington
City of Kent, Washington
Liberty Park Market
Liberty Park Market
Kansas State Department of Education
Program Specialist, National Recreation and Park Association
Jared Mummert is a Program Specialist at NRPA, working on the 10-Minute Walk campaign. As a graduate in Environmental Law and Policy from Unity College, he is dedicated to environmental justice issues. Prior to his time at NRPA, Jared worked as a political and community outreach organizer on multiple campaigns, including organizing farmers in Maryland to close loopholes in the Clean Water Act, engaging Colorado voters in the 2014 midterm election, and connecting low-income families to national parks. He has also served in the Student Conservation Association, AmeriCorps, and the National Park Service as park ranger for multiple sites, including Grand Teton National Park. As an avid outdoorsman and public lands advocate, Jared is passionate about ensuring everyone has access to quality open spaces.
Marketing and Communications: Strategic PlanningContains 3 Component(s), 0.3 credits offered
The goal of this course will to work through the development of a communications plan that aligns strategically through measurable outcomes aligned with assessed need and the mission, vision, and values of the agency and industry.
Part of NRPA's Marketing and Communications Certificate, This course will discuss the nature of strategic planning when marketing in parks and recreation. The goal of this course will to work through the development of a communications plan that aligns strategically through measurable outcomes aligned with assessed need and the mission, vision, and values of the agency and industry. Case studies will be discussed throughout to demonstrate how these concepts have been applied successfully.
Instructor Training Grants for Physical Activity ProgramsContains 2 Component(s) Recorded On: 10/23/2018
NRPA, with the support of the Centers for Disease Control and Prevention (CDC), is offering local park and recreation agencies across the country, Instructor Training Grants for Physical Activity Programs. Join us to learn more about this grant opportunity!
Bring evidence-based physical activity programs to your agency. These programs are sure to get your community members, especially older adults, active and healthy. NRPA, with the support of the Centers for Disease Control and Prevention (CDC), is offering local park and recreation agencies across the country, Instructor Training Grants for Physical Activity Programs. Three evidence-based physical activity programs, Walk With Ease, Active Living Every Day and Fit & Strong! are beneficial for people with or without chronic conditions, and are especially popular among older adults of all abilities. Join us to learn more about this grant opportunity!
Program Manager, National Recreation and Park Association
Lesha Spencer-Brown is a Health and Wellness Program Manager at the National Recreation and Park Association (NRPA), working to improve the health and wellness of older adults through parks and recreation for the past year. She currently manages NRPA's Health Aging in Parks initiative that aims to increase physical activity opportunities for older adults, primarily through dissemination of evidence-based programs, community and social engagement opportunities and built environment enhancements that support active lifestyles among older adults. Lesha received her Master of Public Health (MPH) in Community and Family Health- Socio-Health Sciences from the University of South Florida, and has over 8 years of experience in the field of public health, specifically in health promotion, disease prevention and social determinants of health.
Program Manager, National Recreation and Park Association
Time Out! Let’s Talk About Sports SafetyContains 3 Component(s) Recorded On: 10/15/2018
Join ePACT as we uncover the impact your day-to-day processes have on the well-being of your participants, and share common challenges that can impact safety in the event of an emergency.
Any recreation department managing sports programs understands the importance of making sure that participants are safe while they’re having fun. Whether you’re on the pitch, the ice, or the field, safety is always top of mind. As the end of the year approaches, recreation organizations everywhere prepare for, and host, Fall and Winter sports programming. Besides the obvious tasks, you and your staff are responsible for providing a safe and secure environment for participants of all ages. Join ePACT as we uncover the impact your day-to-day processes have on the well-being of your participants, and share common challenges that can impact safety in the event of an emergency.
Account Executive, ePACT Network
Wagner Veneziano, Account Executive, ePACT Network – Wagner is an Account Executive and a core member of the ePACT Sales Team since 2015. Wagner works closely with recreation organizations, like Parks & Recreation Departments, YMCAs, and camps, across the United States and Canada. He’s a keen sports enthusiast both on and off the field, with a love of soccer, football, and baseball, to name a few, and, combined with his sales and marketing background, he helps recreation organizations enhance safety for program participants throughout the year.
NRPA Research's Key Findings in 2018Contains 5 Component(s), 0.1 credits offered
This session will review the key findings of this year’s reports; including, those from Park Metrics, the Economic Impact of Local Parks and Americans’ Engagement with Parks. The presenters also will highlight some best practices on how to use these resources at your agency.
2018 has been a productive year for the NRPA Research Team, with new reports and resources that help park and recreation professionals be more productive and give them the ability “Make the Case” for greater and more steady funding. This session will review the key findings of this year’s reports; including, those from Park Metrics, the Economic Impact of Local Parks and Americans’ Engagement with Parks. The presenters also will highlight some best practices on how to use these resources at your agency.
Kevin Roth, PhD
Vice President of Research and Professional Development, National Recreation and Park Association
Kevin leads NRPA's collection and dissemination of data and insights for the park and recreation field. This includes setting NRPA's research agenda with 2 primary areas of focus: collection of performance benchmarks and development of key insights that make the case for increased funding support of park and recreation agencies through the lens of NRPA's three pillars: Conservation, Health and Wellness, and Social Equity.
Kevin A. Roth joined NRPA in 2015 as Vice President of Research. Kevin leads the research team in its mission to create valuable data and insights for NRPA members and to support NRPA's strategic goals and tactics.
Kevin has served in research functions in the nonprofit association space for two decades, including leading research at the Association for Financial Professionals for 13 years and running survey research activities at the National Association of Realtors for four years. Kevin has a PhD in Economics from George Washington University and a BA in Economics from St. Mary's College of Maryland.
Senior Research Manager, National Recreation and Park Association
Melissa came to the NRPA research team in 2015 with a background in environmental planning, GIS, and flood plain analysis. At NRPA, Melissa helps with producing surveys and reports, as well as, creating interactive graphics that accompany all studies and poll results, including the annual Field Report, NRPA Park Pulse, and the Americans' Engagement with Parks Survey.
Senior Evaluation Manager, National Recreation and Park Association
Kevin is in charge of measuring the quality and impact of NRPA’s programs aiming to strengthen conservation, community health, and social equity nationwide.
With 10 years of experience evaluating nonprofit programs in the D.C. area, Kevin is a member of the American Evaluation Association, holds a Masters of Public Administration from Virginia Tech, and a B.A. in Public Policy from Syracuse University. Prior to working at NRPA, Kevin led evaluation for the Partnership for Public Service. He also served as a Peace Corps volunteer in Mongolia and worked on the Hurricane Katrina recovery effort in and around New Orleans.
Research Analyst, National Recreation and Park Association
Daniel Espada is a Research Analyst with the National Recreation and Park Association. He received his Master's degree in GIS from the University of Maryland, Baltimore County and has been with NRPA since 2012 working with the research team on various projects including enhancements to the PRORAGIS system. PRORAGIS is an online database designed to assist park and recreation professionals in the effective management and planning of their resources and facilities. Mr. Espada's technical experience extends from performing spatial analysis, managing geodatabases, and maintaining and editing geospatial data. His research interests include demographic, transportation, and sustainability mapping
"What's Past is Prologue": The Déjà Vu Health Case for Urban Parks in the US and the UKContains 4 Component(s), 0.1 credits offered
Parks are an integral part of city infrastructure. This session explains six strategies that are relevant to positioning parks for improving health and wellness while securing influential champions.
One of the forces which led to parks becoming an integral part of cities' infrastructure in the mid and late nineteenth century in the USA was a wide-spread perception that they attributed to alleviating disease contagion and epidemics. Six strategies will be explained that were effective in this successful movement that appear to have relevance to today's context. Four of them relate to positioning parks so parks are recognized as a component to be included in the multifaceted effort to address the obesity epidemic: conceptual alignment, cost effectiveness, associative positioning, and psychological positioning. The other two pertain to the tactical use of science to support advocacy and the need to secure influential champions.
Distinguished Professor & Mayor Pro Tem, City of College Station
Shaping Space for Civic Life: The pivotal role of parksContains 4 Component(s), 0.1 credits offered
This session will introduce the Assembly initiative and its evidence-based approach to shaping community design, with an emphasis on parks and open space. Panelists will reflect on historic and emerging research that points to the connection between the built environment and civic participation, and share a range of project examples that seek to enhance civic life through design interventions.
Communities across the United States face concerning trends related to civic life, including distrust, low voter turnout, and growing social and economic divides. Public space professionals, civic leaders, and community residents alike are interested in re-building trust, revitalizing neighborhoods, and supporting interaction among diverse groups. Promising initiatives are emerging across the country to transform lagging public spaces into dynamic, welcoming, and celebrated ones. In light of these trends, the Center for Active Design has launched “Assembly: Shaping Space for Civic Life,” a pioneering initiative to leverage place-based design as a tool to enhance civic engagement. The Assembly initiative has surfaced groundbreaking information, including quantifiable civic life metrics, as well as causal findings demonstrating that design elements do indeed impact civic perceptions. This session will introduce the Assembly initiative and its evidence-based approach to shaping community design, with an emphasis on parks and open space. Panelists will reflect on historic and emerging research that points to the connection between the built environment and civic participation, and share a range of project examples that seek to enhance civic life through design interventions. Conversations will leave participants with a better understanding of practical strategies for shaping parks through design, programming, and maintenance practices that can enhance civic life in their own communities.
Senior Director of Civic Initiatives at Fairmount Park Conservancy
Jennifer joined the Fairmount Park Conservancy, non-profit champion of Philadelphia's 10,000 park system, in 2012. As Senior Director of Civic Initiatives, Jennifer helps oversee 'Reimagining the Civic Commons' - an innovative, collaborative network of public space organizations in Philadelphia. Together, the collective demonstrates ways that civic assets can be connected as an integrated system and how they can be developed to foster talent, opportunity and engagement. In addition, we partner with leading researchers to experiment with programmatic and design interventions that will help us inform how citizens access civic assets. Jennifer oversees the Neighborhood Parks Stewardship Program, a unique partnership with Philadelphia Parks & Recreation and our network of 100 volunteer park friend groups. Together we organize, resource and celebrate our wonderful city parks and the volunteers who advocate for them.
Deputy Director, Miami-Dade County Parks, Recreation, and Open Spaces
Maria is deputy director of the Miami-Dade County Dept of Parks, Recreation, and Open Space Dept, which is on the front lines of dealing with the effects of climate change, sea-level rise, and extreme weather events. Maria directs staff in managing parks and rec facilities and adapting to climate change and mitigating the effects of climate change. She has direct knowledge and experience that is invaluable in understanding how parks must face the future. Maria is an accomplished presenter and speaker with experience presenting at the national, regional, and state level.
Maria I. Nardi has over 18 years experience in the private and public sector in the fields of urban design, landscape architecture, architecture, planning and preservation. In the private sector, she received the University of Miami Alumna of the Year Award for her holistic, comprehensive planning work as Chief of Planning and Research for Miami-Dade County, where she directed the vision for the Miami-Dade County Park and Open Space Master Plan; a vision for a more equitable, greener and healthier Miami-Dade County, and for her work as Chief of Urban Design for the City of Miami where she initiated Miami 21; a rewrite of the City's land development regulations from land use segregation to mixed use regulations to promote a walkable, pedestrian friendly community. Ms. Nardi's community based planning initiatives and collaborative work also received the International Progressive Architecture Award for Urban Design, for the “Redland: A Preservation and Tourism Plan”, a vision to preserve and rebuild the agricultural heritage of South Dade through Agri-tourism. Ms. Nardi received her undergraduate degree in Architecture from the University of Miami and her Masters in Landscape Architecture from Harvard University Graduate School of Design where she received the Harvard American Society of Landscape Architects Honor Award for excellence in the study of Landscape Architecture.
Partnerships Director, Center for Active Design
I'm an urban planner and facilitator striving to shape healthier, more engaged communities. As the partnerships director at the Center for Active Design (CfAD) I help people collaborate across sectors to elevate physical, mental, social, and civic well-being in their projects, and inspire transformative community change. Our work draws upon scholarly research and bridges a wide range of disciplines — embracing everything from urban planning and architecture to public health, political science, real estate development, facilities management, and more.
I lead a range of initiatives at CfAD, including Assembly, our pioneering effort to understand how place-based design informs civic engagement objectives such as trust, participation in public life, and stewardship. Through this initiative we’re convening expert advisors, undertaking original research, and synthesizing findings on the relationship between place-based design and civic life.
Keeping up with Capital Replacements; Crawl, Walk RunContains 4 Component(s), 0.1 credits offered
The session will show one agency’s progress in addressing this issue over a 15-year time span. It will focus on three phases of solving this problem; first - measuring and projecting needs, second - prioritizing funding of current replacements, and third - building reserves for to ensure sustainable funding.
Funding for replacing aging assets can be overwhelming, especially in an environment of resource scarcity. While there are no easy answers or magic solutions, this session will provide guidance on how to create a replacement funding strategy that will put your agency on the path toward financial sustainability. The session will show one agency’s progress in addressing this issue over a 15-year time span. It will focus on three phases of solving this problem; first - measuring and projecting needs, second - prioritizing funding of current replacements, and third - building reserves for to ensure sustainable funding.
Director of Business & Facilities, Tualatin Hills Park & Recreation District
Mr. Hobson is the Director of Business & Facilities, and has been with Tualatin Hills Park & Recreation District 17 years. Prior to entering public administration he spent 10 years as a practicing CPA with a focus on business planning. Mr. Hobson is active with the Special Districts Association of Oregon, serving on both the Board of Directors and the Legislative Committee. He has a Bachelor degree in Accounting from the University of Oregon, and a Masters in Public Administration from Portland State University.
Mr. Hobson is an active volunteer in his community, recently completing 12 years of serving on the Washington County Audit Committee, and currently serving on the board of a local non-profit affordable housing development agency.