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  • How to Start, Build, and Grow your Local Park Foundation

    Contains 4 Component(s), Includes Credits

    This session will explore the importance of LOCAL Park Foundations and / or LOCAL Friends of the Parks Groups across the United States, and explore the common components of successful local Park Foundations or Friends of the Park Groups.

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    This session will explore the importance of LOCAL Park Foundations and / or LOCAL Friends of the Parks Groups across the United States, and explore the common components of successful local Park Foundations or Friends of the Park Groups. We will also discuss the important strategies that will help appeal to those in the room that are in the start- up phase of their foundations as well as help those who need to revitalize or strengthen already existing Local Park Foundations or Local Friends of the Parks organizations. The focus for all foundations will be to create more relevance within their communities, greater connectivity with their park department, agency , or district, and an understanding that successful park foundations are governed through strategy and involved citizens and volunteers who have respect for those strategies.



    Session Length: 1.25 Hours

    Credit: 0.1 CEU



    NRPA Education online learning content is accessible for 180 days from the date of registration.  The learning content is available for registration for three years from the date of origination.

    Donald Ortale

    Founding Executive Director, National Association of Park Foundations

    Donald Ortale, is a former Park and Rec. elected Commissioner and a 25 year veteran of the non-profit sector. He is currently the Founding Executive Director of the National Association of Park Foundations.

  • Prospecting to Profits: Generating Revenue for your Park with Sponsorship

    Contains 4 Component(s), Includes Credits

    This presentation is designed to be applicable for the smallest parks to the largest and includes a step by step process to help park districts generate additional revenue.

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    Park sponsorships from prospecting to closing the deal. The presentation is designed to be applicable for the smallest parks to the largest. Including a step by step process to help park districts generate additional revenue. With the steps outlined, each individual will leave the session with a template for how to start a sponsorship program or increase sponsorship revenue. This is a recorded session from NRPA Live 2019.


    Steps covered:

    • Identifying your assets (events, programs, naming rights, social media, collateral etc.)
    • Prospecting - where to find your next sponsor
    • Initial outreach - best way to contact potential sponsors
    • Proposal & pitch - what do sponsors want to see in a proposal and how to sell it
    • Follow-up - when to follow up and how often
    • Closing the deal - Activation - how to bring the sponsorship to life
    • Recap and renewal - keeping the business plan - an interactive session with attendees to run through a mock sponsorship process


    Learning Objectives:

    1. Understand a two tiered approach to help staff meet the demands of play by outlining an intentional model of leadership. 
    2. Know how to be a part of the solution by using 5 implementation process methods.


    Session Length: 1.25 Hours

    Credit: 0.1 CEU



    NRPA Education online learning content is accessible for 180 days from the date of registration.  The learning content is available for registration for three years from the date of origination.

    Brendan McHugh

    Manager of Corporate Partnerships, Cleveland Metroparks

    Brendan McHugh, is the Manager of Corporate Partnerships for Cleveland Metroparks. Brendan oversees all partnerships including, park events, nature centers, golf courses and the Cleveland Metroparks Zoo. His responsibilities include managing all phases of partnerships, consisting of sales, activation and account management. Annually, Brendan generates over one million dollars in sponsorship revenue. He began his career in the sports industry with the Cleveland Monsters and Cleveland Cavaliers, before coming to Cleveland Metroparks, where he has been for the past five years.

  • Parks and Recreation Supporting Mental Health Challenges

    Contains 4 Component(s), Includes Credits

    The session will provide an overview of mental health issues facing us as a society, increase awareness of the myriad of disorders that exist, and how the park and recreation industry can play a role in providing support to mental health agencies, mental health professionals, and individuals who suffer from mental illness, as well as those who want to maintain good mental health.

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    Mental illness in the United States has become pervasive, with individuals suffering from many disorders. There are opportunities for practitioners in our field to support mental health challenges that many individuals face every day. The session will provide an overview of mental health issues facing us as a society, increase awareness of the myriad of disorders that exist, and how the park and recreation industry can play a role in providing support to mental health agencies, mental health professionals, and individuals who suffer from mental illness, as well as those who want to maintain good mental health.

    It is a well known fact that exercise can improve physical health. Research also suggests that exercise is beneficial for mental health. New research reveals a clear link between well-being and immersion in nature. The session will explore examples of agencies from around the country that are doing their part to create better mental health in their communities.


    Session Length: 1.25 Hours

    Credit: 0.1


    NRPA Education online learning content is accessible for 180 days from the date of your registration.  The learning content is available for registration for three years from the date of origination.

    April Chambers

    Vice President, National Alliance for Mental Illness

    Vice President and Treasurer for the Florida National Alliance on Mental Illness (NAMI). Presenter and Trainor: Presenter for Crisis Intervention Team (CIT) training for Law Enforcement and Corrections Officers.  Course focuses on sensitivity training and techniques for successfully communicating with individuals in psychosis.  Instructor for one of NAMI’s premier programs, Ending the Silence, designed exclusively for high school and college students encouraging them to share their thoughts and struggles with mental health issues.

    Barbara Heller

    Senior Consultant, BerryDunn

    Barbara Heller is a Senior Consultant/Practice Lead for Parks and Recreation with BerryDunn, starting in June 2019.  Previously she was President of Heller and Heller Consulting, LLC, a management consulting firm specializing in state and local government, primarily in the parks and recreation industry.  Her areas of specialty include: strategic planning, master planning, service quality assessments, operational/organizational reviews, leadership development, facilitation of public input processes, and staff training with clients all over the United States. 

    She has additional consulting experience with Sasaki Associates and PROS Consulting and has been performing client focused consulting engagements for 13 years. 

    Previous to consulting experience, Barbara spent over 30 years working at the local government level with a variety of park systems.   She was the Executive Director of the Naperville Park District and Elk Grove, Park District, both in Illinois. Heller has held other positions with municipal government organizations in Arlington, TX, Montgomery County, MD and Prince William County, VA.  

    Her education background includes a master’s degree in public administration from the American University in Washington, D.C. and a bachelor’s degree from the Pennsylvania State University.  

    She has presented at state and national conferences for the last 25 years.

  • Big Data in Customer Service and Why it Matters

    Contains 4 Component(s), Includes Credits

    Join us for a discussion of "Big Data" and the value for achieving customer service success.

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    In this talk we’ll discuss the impact of “Big Data” in customer service for Parks and Recreation. Including: • What is Big Data and why it’s valuable for customer service. • How to implement and track Key Performance Indicators (KPI) that measure customer service success. • How to visualize data to help decision makers using tools such as Excel or Microsoft Power BI. • Recommended practices such as data inventory, surveying and reporting distribution.


    Session Length: 1.25 Hours

    Credit: 0.1



    NRPA Education online learning content is accessible for 180 days from the date of your registration.  The learning content is available for registration for three years from the date of origination.

    Brynn DiPaola

    Customer Service Initiatives Specialist, Virginia Beach Parks & Recreation Business Systems

    Brynn DiPaola is the Customer Service Initiatives Specialist for Virginia Beach Parks and Recreation. With a Bachelor of Arts in Psychology from the University of Redlands, in Southern California. He has organized and facilitated trainings in Customer Service for 15 years. His current role leverages data and analytics to enhance training while identifying and measuring Key Performance Indicators.

    Andru Fratarcangeli

    Customer Service Initiative Admin. Analyst, Virginia Beach Parks & Recreation Business Systems

    Andru Fratarcangeli, is the Customer Service Initiative Admin. Analyst for Virginia Beach Parks and Recreation Department. With a Masters of Science in Management Information Systems, his background spans across all levels of business including tech startups, fortune 1000 E-commerce companies and even global operations within the US Army as an Intelligence Analyst.

  • NRPA Aquatic Management Professional: Budget and Finance

    Contains 3 Component(s), Includes Credits

    This course provides an understanding of the fundamentals for budgeting and finances as they relate to aquatic management. 0.3 Continuing Education Units (CEUs) for this course can be applied to Group B of an AFO renewal.

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    This course provides an understanding of the fundamentals for budgeting and finances as they relate to aquatic management. Learners will be presented the with principals and resources to describe the budget process and an organizational objectives. This course provides insight for calculation expenses, setting price points, estimating revenues, achieving targets, determining return on investment, and areas of alternative funding. Additional resources include beginning spreadsheets and reporting documents.

    Credit: 0.3 Continuing Education Units (CEUs) for this course can be applied to Group B of an AFO renewal.


    NRPA Education online learning content is accessible for 180 days from the date of registration.  The learning content is available for registration for three years from the date of origination.

  • Preparing Aquatic Staff For Summer 2020

    Contains 4 Component(s), Includes Credits Recorded On: 09/12/2019

    This webinar will cover four key topics to ensure a smooth start to your summer 2020 season. We will review hiring key demographics, training your staff from the start, preparing facilities to operate smoothly, and scheduling reviews to ensure maximum efficiency.

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    This webinar will cover four key topics to ensure a smooth start to your summer 2020 season. We will review hiring and recruiting, training, preparing your facilities, and optimizing your schedule. We will dive into hiring of specific demographics including retired and home school demographics, how to break down the barriers that prevent potential employees from becoming employees, and how to stress the benefits of being a lifeguard. We will also discuss training preparation, how to set your standards through training, and how to ensure your programs are benefiting from your training schedules. We will touch on key facility maintenance in the off season to prepare for the summer, creating paperwork and checklist that give you the information you need, and key safety equipment that is needed to stay in compliance. Lastly, we will discuss how to review your pool, programming, and staff schedules to ensure that you are creating a safe, fun, and productive environment for your guest and your staff, while keeping budget in mind.

    NRPA Education online learning content is accessible for 180 days from the date of your registration. The learning content is available for registration for one year from the date of origination.


    Bob Floyd

    Aquatics Supervisor, Austin Parks and Recreation Aquatics

    Bob Floyd started working in the field of parks and recreation at the age of 15 as an aquatic camp counselor for the City of Long Beach, CA and since then has held several different titles and worked in a variety of aquatic environments. He has a B.A. in Communication Design, Media Arts from California State University, Chico and has a passion for design, marketing, business, teaching, and aquatics. Bob currently works for the City of Austin Parks & Recreation, Aquatics Division as an Aquatic Supervisor and enjoys being able to use his background in communication design to further the reach of aquatics programming to the community. Before working for the city of Austin, Robert worked for Google Ventures, Signpost where he worked as a Sales Executive helping small and medium size businesses identify needed marketing solutions and has also worked as a consultant for business owners helping them to better understand the value of social media based marketing and how to execute marketing campaigns to improve their customer base. 

    Beckie Gordillo

    Aquatics Supervisor, Austin TX Parks and Recreation

    Beckie Gordillo started her lifeguarding career at 17 and has worked in the Aquatic Management field as an a Swim Instruction Program coordinator, an age group and Masters Swim Coach, and most recently as an Aquatics Supervisor for the City of Austin Parks and Recreation Department. Beckie has a Bachelor of Science from San Jose State University, a Masters in Public Administration from Golden Gate University, and a multiple subject Teaching Credential from San Jose State as well. Before returning to Aquatics full time in 2018, Beckie spent 16 years in the classroom teaching 3rd – 6th grades. During this time as a teacher, she stayed connected with the aquatics field as a contract instructor for several cities in the Bay area as a Lifeguard instructor and Water Safety Instructor Trainer.

  • Federal Resources to Support Farmers Markets

    Contains 2 Component(s)

    This webinar will explore the resources available to park and recreation agencies to start and support farmers markets using federal and state resources.

    Parks and recreation sites are perfectly suited to host or serve as partners in community farmers markets. But often, it can seem daunting on how to launch and sustain markets. Join us as we dive into the resources available to park and recreation agencies to start and support farmers markets using federal and state resources. Kate Fitzgerald of Fitzgerald-Canepa Consulting and Matthew Benson of USDA’s Food and Nutrition Service will share best practices for making the most of resources available to support access to fresh, local agriculture through farmers markets.

    NRPA Education online learning content is accessible for 180 days from the date of your registration. The learning content is available for registration for one year from the date of origination.

    Maureen Acquino

    Program Manager, National Recreation and Park Association

    Maureen Acquino is a Program Manager for the National Recreation and Park Association. As a part of the Health and Wellness team, she focuses on healthy out-of-school time programming and inclusive practices in parks and recreation. 

    ​Kate Fitzgerald

    Fitzgerald-Canepa Consulting

    Kate Fitzgerald works on policy that links family farms with low-income consumers to achieve economic opportunity and better public health.  Based in Texas for 25 years, she now works in Washington, DC and concentrates on federal policy including SNAP produce incentive programs, connecting low-income shoppers with farmers’ markets, rural grocery store viability, and regional food supply chains.

    Matthew Benson

    Program Analyst, USDA’s Food and Nutrition Service

    Matt Benson is a Program Analyst with USDA’s Food and Nutrition Service. He has worked for FNS for a little more than six years. Currently, Matt primarily supports the WIC Farmers’ Market Nutrition Program and Senior Farmers’ Market Nutrition Program. Prior to this, he supported USDA’s Farm to School Program. 

  • NRPA's Aquatic Management Professional Certificate

    Contains 6 Product(s)

    NRPA’s Aquatic Management Professional Certificate provides you with the knowledge and skills for effective aquatic facility management. This online certificate program will strengthen your management skills and increase your understanding of aquatic facility operations. Credit: 1.2 Continuing Education Units (CEUs) upon completion of six program courses. (Eligible for Group B of an AFO renewal).

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    NRPA’s Aquatic Management Professional Certificate provides you with the knowledge and skills for effective aquatic facility management. This online certificate program will strengthen your management skills and increase your understanding of aquatic facility operations.

    To receive your Aquatic Management Professional Certificate and 1.2 CEUs, you must complete each of the six courses. You are able to purchase the full certificate package or each course individually.

    Who Should Enroll?
    New and developing aquatic professionals, departmental leadership positions interested in expanding their aquatic facility management knowledge.

    Program Details
    The program includes six online courses which are the key concepts in operating and managing an aquatic facility. 


    NRPA Aquatic Management Professional: Budget and Finance

    This course provides an understanding of the fundamentals for budgeting and finances as they relate to aquatic management. Learners will be presented the with principals and resources to describe the budget process and an organizational objectives. This course provides insight for calculation expenses, setting price points, estimating revenues, achieving targets, determining return on investment, and areas of alternative funding. Credit: 0.3 Continuing Education Units (CEUs) for this course can be applied to Group B of an AFO renewal.


    NRPA Aquatic Management Professional: Marketing

    This course provides the fundamentals of Marketing for the Aquatic Management Professional. Learners will be able to recognize the components of a marketing plan, how to apply marketing strategies to aquatic programming and to identify their marketing segments and how to best reach them. Credit: 0.2 Continuing Education Units (CEUs) for this course can be applied to Group B of an AFO renewal.


    NRPA Aquatic Management Professional: Maintenance

    This course provides an understanding of the fundamentals for maintenance as it relates to aquatic management. Learners will be presented with how to apply a Planned Maintenance System to conduct daily and preventative maintenance for facility management. Advanced maintenance planning methods and resources are shared along with hearing how current events shape the future of maintenance management. Credit: 0.2 Continuing Education Units (CEUs) for this course can be applied to Group B of an AFO renewal.


    NRPA Aquatic Management Professional: Risk Management

    This course provides the fundamentals of aquatic risk management including risk reduction to enhance aquatic safety. Learners will understand the importance in developing policies and procedures for safety and risk mitigation as they relate to aquatic management. Credit: 0.2 Continuing Education Units (CEUs) for this course can be applied to Group B of an AFO renewal.


    NRPA Aquatic Management Professional: Programming and Event Planning

    This course provides the fundamentals of Program & Event planning for the Aquatic Management Professional. Learners will understand the integral role of programming and events for the success of aquatic facilities. Essential topics include creative ways to enhance programming and collaborations. Credit: 0.1 Continuing Education Units (CEUs) for this course can be applied to Group B of an AFO renewal.


    NRPA Aquatic Management Professional: Human Resource Management

    This course provides the fundamentals of human resource management. Learners will be able to identify the core components of the recruitment process and communicate effectively with employees. Essential topics include the implementation and delivery of performance evaluations and engaging your multi-generational teams. Credit: 0.2 Continuing Education Units (CEUs) for this course can be applied to Group B of an AFO renewal.


    Credit: 1.2 Continuing Education Units (CEUs) upon completion of six program courses. (Eligible for Group B of an AFO renewal).


    NRPA Education online learning content is accessible for 180 days from the date of registration.  The learning content is available for registration for three years from the date of origination.

  • NRPA Aquatic Management Professional: Maintenance

    Contains 3 Component(s), Includes Credits

    This course provides an understanding of the fundamentals for maintenance as it relates to aquatic management. Learners will be introduced to the essential topics for AFO Renewal (Group B)

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    This course provides an understanding of the fundamentals for maintenance as it relates to aquatic management. Learners will be presented with how to apply a Planned Maintenance System to conduct daily and preventative maintenance for facility management. Advanced maintenance planning methods and resources are shared along with hearing how current events shape the future of maintenance management. 

    Credit: 0.2 Continuing Education Units (CEUs) for this course can be applied to Group B of an AFO renewal.


    NRPA Education online learning content is accessible for 180 days from the date of registration.  The learning content is available for registration for three years from the date of origination.


  • NRPA Aquatic Management Professional: Risk Management

    Contains 3 Component(s), Includes Credits

    This course provides an understanding of the fundamentals for risk management as it relates to aquatic management. Essential topics discussed include risk mitigation to protect aquatic staff, patrons and the aquatic facility as a whole. 0.2 Continuing Education Units (CEUs) for this course can be applied to Group B of an AFO renewal.​

     

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    This course provides the fundamentals of aquatic risk management including risk reduction to enhance aquatic safety. Learners will understand the importance in developing policies and procedures for safety and risk mitigation as they relate to aquatic management.

    Credit: 0.2 Continuing Education Units (CEUs) for this course can be applied to Group B of an AFO renewal.


    NRPA Education online learning content is accessible for 180 days from the date of registration.  The learning content is available for registration for three years from the date of origination.