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  • LGBTQ 101 for Recreation Professionals

    Contains 3 Component(s), Includes Credits

    Learn about each of the L-G-B-T and Q identities and what challenges they face, and how non-LGBTQ people can be effective as allies.

    Lesbian, gay, bisexual, transgender and queer (LGBTQ) people are increasingly engaging with recreation departments with interest in programs and requests for accommodations. How knowledgeable is your department's staff about the specifics of, and differences between, the range of identities the LGBTQ communities represent? Learn about each of the L-G-B-T and Q identities and what challenges they face, and how non-LGBTQ people can be effective as allies.

    Randy Wiger

    Recreation Program Coordinator Seattle Parks and Recreation

    Since 2010, Randy Wiger has led the City of Seattle Parks and Recreation in engaging LGBTQ teens and seniors. From one-time events to week-long camps, his successes draw on his 25 years of community organizing, event planning, and programming expertise. He is a confident and engaging presenter with experience in designing over a dozen training modules for adult learners on a variety of community leadership topics. He is the recipient of a 2012 Washington State Recreation and Parks Association (WRPA) Spotlight Award for Cultural Competency and the 2011 GLSEN Washington Community Partner award (Gay Lesbian Straight Educator Network). In his personal life he came out in 1984 and has been an activist on LGBTQ issues including lobbying city council, school board, and state university boards to prohibit discrimination based on sexual orientation and gender identity. He can be reached at Randy.Wiger@seattle.gov.

  • Marketing Strategies for the Digital Age

    Contains 3 Component(s), Includes Credits

    ​A flyer, poster and catalog used to drive customers through the door, but no longer. Today's consumers are bombarded by marketing messages. Engaging boomers and millennials requires different strategies. And, Gen Z – the digital natives – have never known a world without technology. Access to big data unlocks the key to reaching consumers, gaining awareness, driving participation and increasing revenues.

    A flyer, poster and catalog used to drive customers through the door, but no longer. Today's consumers are bombarded by marketing messages. Engaging boomers and millennials requires different strategies. And, Gen Z – the digital natives – have never known a world without technology. Access to big data unlocks the key to reaching consumers, gaining awareness, driving participation and increasing revenues. First, understand who the customers are and what they want. Then, create experiences and content that speaks to their needs. Finally, engage them using integrated, multi-platform, data-driven strategies. Understanding digital marketing and how to harness big data can deliver strong ROI.

    Jessica Ireland

    Marketing Supervisor, Virginia Beach Parks & Recreation

    After 17 years in the marketing and communications field, Jessica Kraft has honed her skills in all facets of advertising, branding and public relations – from consumer brand building, nonprofit outreach and crisis management to media planning and digital strategy. She is uniquely experienced in developing data-driven integrated marketing strategies and executing campaigns designed to drive awareness, participation and revenues.

    As the Marketing Supervisor for Virginia Beach Parks & Recreation, Jessica oversees a 7-person marketing team responsible for developing strategy that incorporates an integrated mix of advertising and communication platforms including print, broadcast, digital, and social media to target potential and existing customers. The marketing bureau also conducts customer and citizen surveys, market research, demographic and trend analysis, as well as and pricing and cost of service analyses for the department. Finally, Jessica serves as the liaison for the Virginia Beach Parks & Recreation Foundation.

    Previously, Jessica was the Director of PR for the Virginia Beach Convention & Visitors Bureau, responsible for creating a communications platform that reached diverse market segments. She managed the PR strategy for promoting year-round leisure and convention travel leveraging the “Live the Life” brand. While working with the CVB's advertising/PR agency, Jessica also managed an internal PR team that communicated with local audiences to drive awareness and advocacy.

    As the former Director of PR & Media Strategy at Operation Smile, an international children's medical charity, Jessica's responsibilities included shaping the brand while increasing awareness for the organization in the United States and globally. Her focus areas included cause-related marketing campaigns, media relations, coordinating celebrity relationships and campaigns, as well as special event PR and crisis communications.

    Prior to that position, Jessica was the Director of PR for BCF, a fully-integrated marketing agency where she provided tactical counsel to government, corporate and nonprofit clients on their integrated marketing and communications plans. The PR division delivered strong economic impacts for clients that included the Virginia Beach Convention & Visitors Bureau, the Virginia Tourism Corporation, Amelia Island CVB, Naples Marco Island Everglades CVB, America's Snowboard Team, Gatlinburg Department of Tourism, and the Virginia Aquarium, to name a few.

    Jessica also worked with Fleishman-Hillard in the Washington, D.C. and St. Louis offices, where was in the corporate and financial communications practice group as well as the social marketing practice group. Clients included UPS, ESPN, SBC communications (now part of AT&T), Comcast and the Case Foundation. Her responsibilities included strategic planning, media relations, labor relations, interactive communications, diversity planning, media training, and event coordination, among many others.

    Before joining the PR world, she cut her teeth as a reporter for a 100,000-circulation daily newspaper in Georgia, The Augusta Chronicle. She covered the crime beat, local politics and in-depth pieces about social economics.

    Jessica is currently working toward her Masters in Business Administration (MBA) with an emphasis in marketing at Regent University. She previously has served on the national Board of Directors for the Public Relations Society of America Travel/Tourism section as well as the Board of Directors for the Hampton Roads Chapter of PRSA. She also is a member of the American Marketing Association.

    After living in numerous U.S. metropolitan cities, Jessica now enjoys living the coastal lifestyle in Virginia Beach. Jessica loves traveling with her husband and young daughters to their favorite locales – New Orleans, New York, San Diego, and P

    Michael Kalvort

    Director, Virginia Beach Parks and Recreation

    Michael J. Kalvort, CPRE, is an enthusiastic, collaborative, and enterprising leader in the parks and recreation profession. For the past 20 years he has improved the organizations he was worked for by delivering new parks and facilities, developing new revenue sources, reorganizing members into more efficient teams, and improving customer service delivery. Currently he is the Director for the Parks and Recreation Department for the City of Virginia Beach, Virginia, a CAPRA Accredited Agency and widely regarded as a top 15 agency in the nation. His responsibilities include strategic planning, policy development, programming and revenue generation, and developing sustainable initiatives for Virginia Beach, a City comprised of 447,000 residents, seven large recreation centers, and 265 parks. Michael leads a team of over 500 full time and 600 part time team members and oversees a budget of $59,000,000.

    Michael has been active in the National Recreation and Park Association since 1995. Currently he is the Chair Elect for the NRPA Administrator's Network. For six years he served on the NRPA's Revenue Development School Board of Regents. He also serves on the State Board for the Virginia Recreation and Park Society. He is proud to be one of the first 53 professionals who attained the CPRE Certification. In 2010, he was chosen as one of the top “40 Professionals under 40” in Southwest Florida by Gulf-Shore Business Magazine. Additionally, in 2005, he was a finalist for the NRPA's Young Professional Award.

    Michael has given numerous training, leadership, and personal development presentations and workshops including “I want to Make a Difference,” “The Leader in You,” and “10 Steps to Being More Marketable.” He has also presented to many non for profit agencies, community groups, and fellow professionals in Florida, Missouri, West Virginia, Virginia, and Kansas.

  • Integrating Long-Term Operations and Maintenance into your Design Process

    Contains 3 Component(s), Includes Credits

    ​Building or renovating a new facility only to discover you don't have the staff or capability to maintain the facility is never a good thing. Integrating long-term operations and maintenance into the early stages of the design process, combined with an understanding of staff capabilities prior to construction, helps ensure staff can properly operate and maintain the facility.

    Building or renovating a new facility only to discover you don't have the staff or capability to maintain the facility is never a good thing. Integrating long-term operations and maintenance into the early stages of the design process, combined with an understanding of staff capabilities prior to construction, helps ensure staff can properly operate and maintain the facility.

    Gregg Calpino

    Principle Landscape Architect SmithGroupJJR

    Gregg has served as a project director and senior designer for major master planning, design and renovation projects throughout the Midwest including more than $200 million in built waterfront, park, trail and civic projects. He has demonstrated the ability to lead complex, multi-disciplinary projects with aggressive schedules and budgets and has proven success at guiding these projects through the public and stakeholder engagement process. Gregg is the recipient of more than 30 design awards.

    Website: www.smithgroupjjr.com

    Tom Poulos

    Vice President / Managing Principal Williams Architects / Aquatics

    Tom C. Poulos, AIA is a Managing Principal and Vice President at Williams Architects / Aquatics. Tom also serves as the Secretary for the firm's Board of Directors. Tom is the studio director for the Firm's sports, recreation and aquatic architecture sector and has managed complex projects from conceptual design through construction. His areas of expertise include architectural programming and space needs analysis, integrated design through public input, sustainable design, feasibility studies and master planning. Tom has also authored numerous articles for the sports, recreation and aquatic community. As a licensed architect, he holds a Masters of Architecture / Design from the University of Illinois at Chicago.

  • Who has time for fundraising?

    Contains 3 Component(s), Includes Credits

    ​So many professionals are juggling everything – administration, daily operations, facility needs, staff supervision – AND also are expected to fundraise! Who has time for that?

    So many professionals are juggling everything – administration, daily operations, facility needs, staff supervision – AND also are expected to fundraise! Who has time for that? Join speaker Molly Hetrick to explore ways to fit development and donor relations into your already busy schedule AND leave fundraising, as you know it, behind. Molly will highlight her perceptions after moving full-time into a development position and her insightful ideas on ways that overworked professionals can make progress toward their budgetary goals in small, simple ways: some take as little as 10 minutes a day or 1 hour a week! Leave this session feeling excited to incorporate these new insights and excited to begin again.

    Molly Hetrick

    Trainer & Coach, Training with Molly

    Molly A. Hetrick is a Fundraiser, Instructor, Supervisor and Trainer and is blessed to have several careers that she loves!

    Molly has combined her natural enjoyment for working with people and her educational background to provide quality development and training sessions to help clients advance their professional goals. Molly is known for her sunny personality, enthusiasm during presentations and ability to relate to diverse groups of people during high energy training sessions.

    Molly is currently the Manager of Philanthropy at the Schlow Centre Region Library in Central Pennsylvania. Her roles include public relations, donor communication, fundraising, stewardship and outreach to support the financial and fundraising goals of the Library and its Foundation. She loves to talk about development and fundraising!
    Molly recently started “Training with Molly” to offer training programs on development and fundraising and encourage non-profit and recreation organizations on how fundraising and development fit into staff and board roles.

    For 15 years, Molly was the Supervisor of a regional nature center in Pennsylvania. Since 2006, Molly also has worked as a Freelance Trainer for The Meeting Institute in Myrtle Beach and travels to offer training and development sessions at conferences and directly with businesses. She has presented at the National Parks & Recreation Conference since 2008, worked with many professionals in all sectors (with a focus on hospitality and recreation), and helped teams reach their full potential through choosing the right attitude, proper networking, and customer service skills. (Although "Training with Molly" is a new venture, Molly still partners and trains with The Meeting Institute.)

    She was also Adjunct Faculty at the Pennsylvania State University for several years and taught Recreation, Parks & Tourism Management class called Commercial Management that prepares juniors and seniors with management skills needed to enter the professional workplace when they graduate.

    Molly's favorite training topics include: Networking to teach people how to network professionally with poise and confidence, Civility Training to teach groups how to respect each other and work as a team, and Choose Your Attitude to help individuals develop a strong sense of accountability to themselves and their attitude each day.

    Molly lives in Central Pennsylvania. She spends her free time kayaking, reading, practicing yoga, singing and nature journaling. She has lived in Tennessee and Pennsylvania and loves to travel to new places. Molly strives to lead a natural lifestyle and live lightly on the earth through her eco-conscious choices.

    Personal Words of Wisdom:
    “Don't tell me the sky is the limit, there are footprints on the moon!” ~Unknown

    Testimonials:
    “Molly Hetrick is one of the best presenters in the Park and Recreation field today. She is able to bring cutting edge thinking from the business world and apply it to our field. Her great content, and engaging presence leaves the audience enriched, challenged and energized.”

    ~Paul Gilbert – Executive Director, Author, and Professor

  • 2016 Leadership Bundle

    Contains 3 Product(s)

    ​This bundle includes a track of sessions recorded from the 2016 NRPA conference on topics related to leadership in parks and recreation.

    This bundle includes a track of sessions recorded from the 2016 NRPA conference on topics related to leadership in parks and recreation. Included in this bundle are:

    - So You Want to be a Director? Secrets Revealed!
    - Counting What Counts: Using Data to Drive Real Change
    - Is Our But Too Big?
    - Balancing the Business Model with the Social Service Model
  • Getting in Your Customers' Way?

    Contains 3 Component(s), Includes Credits

    ​Take the time to evaluate the direction of your customer service and you may discover it's time to realign your compass!

    Take the time to evaluate the direction of your customer service and you may discover it's time to realign your compass! Jan will share some revealing statistics and then lead an examination of the essential factors in communication. Unless you're focused on communicating with — and listening to — your customers, you won't be able to promote your programs to them. Then, you'll explore the three essential factors that may be driving your customers away: policies, procedures or people. You'll determine which factors are crucial for your community, agency, organization or company to review and act on.

    Jan McLaughlin

    Owner, Your Communication Connection

    Jan M. McLaughlin, CSP knows the NRPA audience! She was assistant to the Recreation Director at Si View Park and Community Center in North Bend, WA; earned her WSI in the frigid waters of Beaver Lake, WA; lifeguarded in Kirkland, and taught swimming for the Red Cross in Kirkland, Seattle and Pullman, WA.


    Jan had been a teacher, retail manager and actress in television commercials when she established the image consulting firm, J'Ambry. Referred to in the Seattle Times as a "pioneer in the image industry" and "the most frequently-quoted image professional in the Northwest," she was a popular guest on television and radio and in demand as a speaker. At the urging of clients she expanded her focus and established Your Communication Connection.

    To complete this transition, Jan joined what was then the most-respected public seminar company, CareerTrack. As a highly-rated trainer, Jan toured the United States, Canada, England, Scotland and Ireland conducting communication skills and design seminars for five years.

    Respected by her peers, Jan served as president of the award-winning National Speakers Association Northwest and is currently the Dean of the NSA Northwest Speakers Academy.
    Jan has earned the Certified Speaking Professional (CSP) designation—the speaking profession's international measure of speaking experience and skill. Fewer than 10% of the nearly 3,000 members of the National Speakers Association earn this designation.

    15 minutes of How to Stay COOL When Things Heat UP!

  • Aquatic Facility Maintenance Management

    Contains 3 Component(s), Includes Credits

    ​This course provides a detailed dive into aquatic facility maintenance and provides guidance toward developing a management plan. AFO Renewal (Group B).

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    This course provides a detailed dive into aquatic facility maintenance and provides guidance toward developing a management plan. It is divided into two parts:

    Part I: Understanding the key components of a Planned Maintenance System and how to use the plan to conduct daily and preventative maintenance of an aquatic facility.

    Part II: Understanding advanced maintenance planning methods, resources, and how current events shape the maintenance solutions of tomorrow.

    0.3 Continuing Education Units (CEUs) for this course can be applied to Group B of an AFO renewal. 

  • So You Want to be a Director? Secrets Unveiled!

    Contains 3 Component(s), Includes Credits

    A must for those who aspire to be directors!

    Rick Herold has been a director for more than 30 years. In preparation for this session, he has surveyed more than 50 other park and recreation directors and has compiled a list of "secret" factors that can assist a person who wants to rise to the top spot. Herold is currently making this presentation into a book, and this will be the first time he has put this fun and enlightening session together. A must for those who aspire to be directors!

    Rick Herold

    Director of Parks, Arts and Recreation Dept. Grand Prairie Parks, Arts and Recreation Dept.

    -

    Sue Black

    Executive Director Arizona State Parks System

    Black's career spans 24 years in the field of parks and recreation leadership and is currently the Executive Director of Arizona State Parks. Governor Doug Ducey described her as a “passionate public servant” in announcing her appointment, and “well-regarded as a visionary in her field for her entrepreneurial, creative and collaborative spirit.”

    Ms. Black has won many awards in the field of parks and recreation, which include the National Gold Medal Award, KUDOS Award, ROSE Award, Norman Gill Award as well as many other honors.

    Sue prides herself on transforming lives and spaces. She has mentored and coached many professionals across the Country. Her dogs name was Ranger if that explains how much she loves the field of Parks…. Her new dogs name is Teddi…. Get it.

    She is a long time member of NRPA, the Wisconsin & Arizona Parks and Recreation Associations, National Association of State Park Directors. Sue has served in many capacities on various Boards and Commissions. She is member of the American Academy for Park and Recreation Administration. Sue served as head Judge in 2014 for the National Gold Medal Awards.

    Sue explained her career with this statement, “it is the teams that I have had the pleasure and honor to work with that make the hard work and success so gratifying and so fun!”

    Rod Tarullo, CPRE

    Director of Parks and Recreation City of Golden

    Rod Tarullo, is the Director of Park, Recreation and Golf at the City of Golden, Colorado. As Director of Golden's park system, Rod Tarullo was responsible for guiding Golden's new parks and recreation master plan and assuring that it met the city council's stated goal of making public health a focus of the plan.  Using new metrics to measure the public health potential provided by their parks, the master plan is a unique document, guiding Golden's decisions on park amenities and future designs.

  • The Good, The Bad, The Ugly in Youth Sports

    Contains 3 Component(s), Includes Credits

    This presentation will identify not only successful youth sport programming ideas, but also successful strategies to respond to negative youth sport situations.

    There is good news and bad news in youth sports. Forty million kids are involved in youth sports programs nationwide. More kids are also dropping out of youth sport and recreation programs than ever before. Park and recreation professionals are dealing with youth sport trends related to the increased pressures to win, the increase in the number of children specializing in one sport at an early age and the increased parental involvement. Park and recreation specialist need to be aware of positive strategies to respond to these youth sport trends, as well as be aware of ways to respond to negative youth sport situations. This presentation will identify not only successful youth sport programming ideas, but also successful strategies to respond to negative youth sport situations.

    Joel Fish

    Director, The Center for Sport Psychology

    Dr. Fish has spoken nationwide on this topic at numerous youth sport conferences, coaches clinics, and parents' meetings. Dr. Fish has spoken at the NRPA Congress on 13 occasions, as well as at numerous state RPA conventions. He is also the author of the book 101 Ways To Be A terrific Sports Parent (Simon & Schuster, 2003).

    For a brief bio: Dr. Joel Fish is a nationally recognized expert in sport psychology who has worked in the field for over 25 years. He has worked extensively with athletes of all ages and skills levels, from youth sport through the Olympic and professional ranks. Dr. Fish has been a sport psychology consultant for the Philadelphia 76ers, Philadelphia Flyers, the Philadelphia Phillies Organization, the USA Women's National Field Hockey Team, and the USA Women's National Soccer Team. Dr. Fish has also served as a sport psychology consultant for Saint Joseph's University, the University of Pennsylvania, Temple University, and numerous other universities. Dr. Fish is a visiting lecturer at the Wingate Institute and Zinman College in Netanya, Israel, where he teaches about sport psychology and elite athletes. He has spoken nationwide on sport psychology at over 300 universities nationwide and is a popular presenter at a variety of athletic functions. Dr. Fish has been frequently quoted in the Philadelphia and national media, having been featured numerous times on ABC, CNN, ESPN, Fox, HBO, and NBC. In addition, he has been featured on television programs such as NBC's Today, HBO's Real Sports with Bryant Gumbel, ESPN's SportsCenter and Outside The Lines. He is currently the Director of The Center For Sport Psychology in Philadelphia, where he works with athletes of all ages and skill levels. Dr. Fish received his B.A. from Clark University, an M.A. from Temple University, and his Ph.D. from the University of Wisconsin-Madison.

  • Balancing the Business Model with the Social Service Model

    Contains 3 Component(s), Includes Credits

    This panel discussion will offer a rationale for balancing the business model with the social service model and share examples of cities finding success in achieving public support from those who utilize services…and even those who don't!

    In a time where agencies are asked continuously to do more with less, some consider a portion of the cause for declining funding support to lie within our own profession. For too long, we've created our own snowball effect of declining subsidies by establishing a solid business model for what should be considered social services that benefit the communities we serve. This panel discussion will offer a rationale for balancing the business model with the social service model and share examples of cities finding success in achieving public support from those who utilize services…and even those who don't!

    Janet Bartnik, CPRP

    Director of Parks and Recreation, Liberty Parks and Recreation

    Early in her tenure in Liberty, Janet Bartnik displayed her talent for developing innovative partnerships by engaging four community partners in a project to study and strategically plan to address childhood obesity through a Healthy Communities Research Group project. She has worked with the Liberty Park Board to develop a new vision, mission, and capital project plan for the Department and has worked with the Liberty Parks and Recreation Charitable Fund to receive public charity status.

    For a decade prior to joining Liberty's team, Bartnik was the Director in Raymore, MO, a fast-growing community of 15,000 south of Kansas City. Janet has been aggressive in seeking alternative strategies for funding, land acquisition, and had developed a recreation program for Raymore which had previously only had parks.

    Janet's commitment to the field of Parks and Recreation is evident in her involvement with a wide range of professional associations. She has served the profession in the following capacities:

    • MPRA – President 2011-12, Board Member, Study and Research Chair, Long Range Planning Committee, Leadership Development Institute Charter Regent
    • NRPA – Administrators Network Chair 2015-16, Annual Conference Program Committee 2016-present
    • American Academy for Parks and Recreation Administration member
    • Board of Regents, Rocky Mountain Revenue and Management School for 5 years, Chair in 2012
    • Lyle B Beaver Leadership Development Institute Board of Regents
    • Member of the Council on Accreditation for Parks, Recreation, and Tourism and campus visitor

    Bartnik holds a B.S. in Exercise Science and an M.S. in Sport Management from Virginia Tech University.

    Jamie Polley, CPRP

    Director of Parks, Recreation, and Forestry, Wausau & Marathon County, Wisconsin

    Jamie Polley has recently become the Director of Parks, Recreation and Forestry for the City of Wausau and Marathon County WI. She was the Parks and Recreation Director for the City of Shakopee for 10 1/ 2 years. Prior to moving to MN She was the Director for the City of New London WI for four year. In 2011-2012 she attended the NRPA Director's School where she became familiar with the Did You Know Program. Having worked in a small WI City and coming to MN during the economic down turn it became apparent that she needed to do something to make Parks and Recreation important in her community. She brought the DYK program back to Shakopee and to the Minnesota Recreation and Parks Association where it was very well received and supported. The more she described the program the more other directors became interested. MRPA chose to support the program in 2014 and now has 29 agencies registered. Jamie plans to continue the advocacy effort that is so important to our profession as she returns to WI.

    Becky Stidham

    Assistant to the Director, Columbia, MO Parks and Recreation

    Twenty years experience working for Columbia Parks & Recreation administration and 15 years experience as a department webmaster. Served 6 years on the department's Marketing Committee, which helped to develop and implemented the marketing methods of the subject NRPA Session Proposal. The previous 15 years worked as owner and operator of a Dairy Queen restaurant, lending insight into the commercial aspects of marketing. Currently (and continually for 40 years) been enrolled in a public speaking course.

    Website: www.CoMo.gov