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  • Intentional Mentoring - Learning and Connecting for Professional Evolution

    Contains 4 Component(s), 0.10 credits offered

    ​Moving forward professionally requires evolving in your knowledge, skills, competencies, and connections. Having good mentors in your life helps support and target your growth. Learning how to best be a mentor later in life helps you give back and leave a strong legacy. This session covers what you need to know to do all of this.​

    imageMoving forward professionally requires evolving in your knowledge, skills, competencies, and connections. Having good mentors in your life helps support and target your growth. Learning how to best be a mentor later in life helps you give back and leave a strong legacy. This session covers what you need to know to do all of this.

    Dr. Teresa Penbrooke, CPRE

    CEO, Researcher, and Faculty, GP RED, GreenPlay, and NCSU

    Dr. Teresa Penbrooke, founded GreenPlay LLC in 1999, is faculty for GP RED, and Visiting Scholar for NCSU. Teresa has 25+ years of practice and research experience in implementation improvements for administration, healthy communities, and parks and recreation planning for universities, associations, individuals, and agencies.

  • From Orientation to Onboarding: Making the Most of the First 90 Days

    Contains 4 Component(s), 0.10 credits offered

    In today’s fast-paced world, getting new talent started in their job as quickly as possible is important for the health of your business. However, a new job can be overwhelming, and by creating a welcoming environment, building cultural buy-in, and sharing tribal knowledge, you not only improve the chances of new hire success but create loyalty and have a little fun!

    imageIn today’s fast-paced world, getting new talent started in their job as quickly as possible is important for the health of your business. However, a new job can be overwhelming, and by creating a welcoming environment, building cultural buy-in, and sharing tribal knowledge, you not only improve the chances of new hire success but create loyalty and have a little fun!

    Kristen Barnes

    Trainer & Consultant, Five Star Recreation

    Kirsten's career has included supervising programs such as youth sports, summer camps, seniors, ice arenas, golf courses, and more. Kirsten also oversaw lifeguard management at 24 aquatic facilities and waterparks with a private management company, & she worked in private fitness and wellness serving over 17,000 members, supervising over 220 employees, and overseeing a budget of almost $10M in annual revenues. She currently works with agencies to provide customized professional development and frontline training. Kirsten has also spoken at educational conferences around the country, has spoken at NRPA Annual Conference & National Aquatic Conference, and was a faculty member of National Aquatic Management School.

  • Advocacy by design: Innovations in parks and public places for building diverse constituencies

    Contains 4 Component(s), 0.10 credits offered

    Experts from five cities working on the ground will share how the Reimagining the Civic Commons initiative is demonstrating that innovative, meaningful engagement can result in public places that serve us all—and that yield greater advocacy, stewardship, equity and even funding.

    imageIn five cities, civic leaders and parks professionals are collaborating with local communities to reinvigorate civic assets in a way that attracts a wide range of people—and cultivates long-term advocacy for parks and public places among diverse constituencies. This session explores ongoing efforts in Akron, Chicago, Detroit, Memphis and Philadelphia to reinvent how cities and local organizations engage people in improving, programming and maintaining civic assets. Experts working on the ground in the cities will share how the Reimagining the Civic Commons initiative is demonstrating that innovative, meaningful engagement can result in public places that serve us all—and that yield greater advocacy, stewardship, equity and even funding.

    Alexa Brush

    Landscape Architect and Planner, City of Detroit

    Carol Coletta

    Senior Fellow, Kresge Foundation American Cities Practice

    Carol Coletta is president and CEO of the Memphis River Parks Partnership. She is leading the relaunch of a nonprofit to develop, manage and program six miles of riverfront and five park districts along the Mississippi River.

    She is on loan from The Kresge Foundation where she is a senior fellow in the foundation’s American Cities Practice.  She leads a $50+ million collaboration of national and local foundations, local nonprofits and governments to Reimagine the Civic Commons in five cities.  It is planned as the first comprehensive demonstration of how a connected set of civic assets – a civic commons – can yield increased and more widely share prosperity for cities and neighborhoods.  

    Demetrius Lambert-Falconer

    Outreach Manager, Summit Metro Parks

    Gia Biagi

    Principal of Urbanism and Civic Impact, Studio Gang

    Gia Biagi is a Principal at Studio Gang, an architecture and urban design collective located in Chicago, New York, and San Francisco.  Gia is widely regarded as a thought leader around issues related to cities and public space and guides the Studio’s urbanism and civic impact work.

    At Studio Gang, she leads design teams, coordinates master plans, facilitates community engagement, and directs the urban design approach for projects across the United States.  Prior to joining Studio Gang, Gia spent sixteen years working for the City of Chicago, including posts at the Park District as Director of Planning, Director of Strategy and Policy, and Chief of Staff.  Gia also serves as President of NeighborSpace, a non-profit land trust that provides community-based management and long-term protection to over 100 urban gardens in neighborhoods across Chicago.  

    Kathryn Ott Lovell

    Commissioner, Philadelphia Parks & Recreation

    Kathryn Ott Lovell serves as the Commissioner of Philadelphia Parks and Recreation where she leads more than 700 employees and oversees the city’s parkland, playgrounds, recreation centers, trails and thousands of programs and events. She is credited with the recent “Reimagining the Civic Commons” initiative, a program underway to re-imagine the city’s vast and beloved parks as destinations where residents can gather and connect with their community in a meaningful way.

     Under Commissioner Ott Lovell’s leadership, the Philadelphia Parks and Recreation Department will experience a drastic transformation over the next eight years through the city’s “Rebuilding Community Infrastructure” project, otherwise referred to as “Rebuild.” The Rebuild project is a massive effort to invest nearly half a billion dollars over the next six years to improve the city’s civic assets. As a private- and public-funded venture, the project intends to use the city’s public spaces as a way to promote social connectivity, elevate community engagement, and bring equity to some of the city’s most underserved neighborhoods.

    Ms. Ott Lovell currently serves on the boards of the Free Library of Philadelphia, Please Touch Museum, the Schuylkill River Development Corporation and the Philadelphia Sports Congress. She lives in West Philadelphia with her husband, Andrew, and two daughters, Lucy and Johanna. 

  • How to Raise Prices without Making Users Mad

    Contains 4 Component(s), 0.10 credits offered

    The session will apply behavioral economic principles to the pricing of park and recreation services. The essential concepts of adaptation level theory, assimilation-contrast theory, reference price theory, and prospect theory which provide the framework for these principles will be explained.

    imageThe session will apply behavioral economic principles to the pricing of park and recreation services. The essential concepts of adaptation level theory, assimilation-contrast theory, reference price theory, and prospect theory which provide the framework for these principles will be explained. To reconcile inconsistencies with reference price, five strategies are available; the effectiveness of providing quality in cost information to accomplish this will be described; and eight strategies informed by prospect theory will be developed. These heuristics are the tools managers have to remove any angst that is likely to emerge in response to price increases.

    John Crompton

    Distinguished Professor & Mayor Pro Tem, City of College Station

    Biographical Profile

  • Life, Liberty and the Pursuit of Health(iness): All parks are NOT created equal

    Contains 4 Component(s), 0.10 credits offered

    Parks are such good medicine that doctors are now prescribing visits to them as treatment for a variety of ailments. But not all parks are the same, so how do we know how good the medicine is for a particular park? This session will show how the “medicinal value” of one park can be measured and compared to another.

    imageParks are such good medicine that doctors are now prescribing visits to them as treatment for a variety of ailments. But not all parks are the same, so how do we know how good the medicine is for a particular park? This session will show how the “medicinal value” of one park can be measured and compared to another. While the process is rooted in scientific evidence, this presentation will focus on its practical use in planning, designing, and promoting parks as public health amenities, including how the measure of each park’s potential to generate healthy physical activity can be combined with demographic data to evaluate the overall performance of a park system for providing equitable access to healthy activity for all residents.

    Rod Tarullo, CPRE

    Director of Parks and Recreation City of Golden

    Rod Tarullo, is the Director of Park, Recreation and Golf at the City of Golden, Colorado. As Director of Golden's park system, Rod Tarullo was responsible for guiding Golden's new parks and recreation master plan and assuring that it met the city council's stated goal of making public health a focus of the plan.  Using new metrics to measure the public health potential provided by their parks, the master plan is a unique document, guiding Golden's decisions on park amenities and future designs.

    Roby Layton, PhD, FASLA, CPRP

    Principal / Executive Director/ Assitant Teaching Professor; Design Concepts / GP RED / NCSU

    After years of designing award-winning parks, Robby earned his PhD researching what really makes people appreciate and use them. For his dissertation he looked specifically at what it is about parks that encourages people to visit them more often and feel that their needs are being met. He has now translated this research into useful information for park professionals looking to improve the lives of their citizens by getting them engaged in healthy activity outdoors. Since completing his PhD in 2016, he has applied what he learned to the development of new metrics and standards and applied these on park master plans, strategic plans, and public health projects. His innovative techniques and practices are in use by agencies nationwide.

  • The Art of Gaining Consensus & Getting Things Done

    Contains 4 Component(s), 0.10 credits offered

    Learn how to proactively weave the fundamental steps for consensus-building into your projects in order to avoid many of these challenges in the first place, as well as how to respond to resistance and conflict when it inevitably happens.​

    imageAs our country and communities become more divided, getting people on board and working together is becoming an increasingly tough challenge. No matter whether it is concerning a new project, policy, park, or program you’re working on, helping groups come together and getting support for your initiatives is a skill that every professional must learn in order to get things done. Learn how to proactively weave the fundamental steps for consensus-building into your projects in order to avoid many of these challenges in the first place, as well as how to respond to resistance and conflict when it inevitably happens.

    Bobbi Nance

    Recreation Results

    Bobbi is the President of Recreation Results. Recognized as a national leader in performance measurement and innovation, she partners with parks & recreation agencies across North America to help them find value in their data, streamline processes, and focus on the 'why' instead of the 'what.' Bobbi has 15 years of experience working in the field of parks and recreation and has been featured in national magazines, blogs, and podcasts, and presents workshops across North America where she is known for breaking down complex and buzzwordy concepts into approachable and practical advice that participants can put to use right away.

  • More Design Glitches & Building Blunders

    Contains 4 Component(s), 0.10 credits offered

    Drawing from the experience of over 220 projects built over the last 30 years, this session uncovers even more of the top lessons learned shared by community leaders, operators, contractors and designers.

    imageHindsight is 20/20. “What would you do differently?” is the question owners should be asking prior to planning and building a new community recreation center. Drawing from the experience of over 220 projects built over the last 30 years, this session uncovers even more of the top lessons learned shared by community leaders, operators, contractors and designers.

    Craig Bouck, AIA, LEED AP

    CEO, Principal, Barker Rinker Seacat Architecture

    Craig is a frequent speaker and author in the recreation design industry. For the past two decades, he has worked with recreation professionals to design value-driven projects that solve problems, create opportunities and build community. Barker Rinker Seacat Architecture has been involved in more than 200 community recreation projects across the country, providing feasibility studies, conceptual designs and award-winning architectural and interior design services.

    Mick Massey, RLA

    Texas Regional Director, Barker Rinker Seacat Architecture

    Mick’s 29 years of experience in municipal government is value added to any community project. His experience as a former Parks and Recreation Director drives his passion for professionals and agencies to “plan your work, and work your plan,” especially when it comes to recreation center planning. Mick’s enthusiasm for public projects is contagious and his knowledge of local government is extremely helpful. He is a registered landscape architect, park planner, and a master at building public consensus.

  • Marketing and Communication for Parks and Recreation Certificate

    Contains 2 Product(s)

    NRPA's Marketing and Communications Certificate was developed to develop basic skills for the park and recreation professional tasked with delivering messaging for their agency. The courses included in this certificate take you on a path toward developing your own strategic marketing and communications plan, applying material through an interactive worksheet that allows you to investigate case studies while also applying the concepts to your own context.

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    NRPA's Marketing and Communications Certificate was developed to develop basic skills for the park and recreation professional tasked with delivering messaging for their agency. The courses included in this certificate take you on a path toward developing your own strategic marketing and communications plan, applying material through an interactive worksheet that allows you to investigate case studies while also applying the concepts to your own context. By completing all four courses in this certificate, you should come away with a toolkit and a tangible plan that may be implemented at your agency or department to tell the park and recreation story.

    Courses

    Needs Assessment:

    This course provides an exploration of the first step to developing a strong marketing and communications plan. This course will provide you with an understanding of market research and analysis and the proper tools for conducting analysis in various contexts with an eye toward the common variables that affect marketing and communications. With this analysis, this course helps you to think through how to apply this data to identify goals and areas of social concern where targeted marketing and communication efforts may play a role.  Learn More

    Strategic Planning: 

    This course will discuss the nature of strategic planning when marketing in parks and recreation. The goal of this course will to work through the development of a communications plan that aligns strategically through measurable outcomes aligned with assessed need and the mission, vision, and values of the agency and industry. Case studies will be discussed throughout to demonstrate how these concepts have been applied successfully. Learn More

    Implementation: 

    This implementation course takes a deeper dive into a part of the strategic marketing plan describing tactical directions for marketing. Through this course you will form an understanding of the various development and distribution channels and an overview of creative strategy that are available to meet your marketing and agency needs. You will be able to take away from this course a strategy and a toolkit for tactically delivering your message. Coming Soon...

    Evaluation: 

    An extremely important step to the marketing and communications cycle is closing the loop by reporting on results based on planned objectives. By defining key performance indicators that appropriately measure marketing reach, you will be able to provide the necessary data to inform future marketing and agency practices. Part of NRPA's Marketing and Communications Certificate, this course will look at defining key performance indicators mapped to the 4Ps of marketing that align with defined predefined expectations. The course also describes and provides thought exercises on how to close the marketing cycle with proper evaluation and reporting. Coming Soon...

  • Marketing and Communications: Needs Assessment

    Contains 3 Component(s), 0.30 credits offered

    This course will provide you with an understanding of market research and analysis and the proper tools for conducting analysis in various contexts with an eye toward the common variables that affect marketing and communications.

    image

    Part of NRPA's Marketing and Communications Certificate, this course provides an exploration of the first step to developing a strong marketing and communications plan. This course will provide you with an understanding of market research and analysis and the proper tools for conducting analysis in various contexts with an eye toward the common variables that affect marketing and communications. With this analysis, this course helps you to think through how to apply this data to identify goals and areas of social concern where targeted marketing and communication efforts may play a role. 

  • Environmental Management of Pediatric Asthma

    Contains 3 Component(s) Recorded On: 09/06/2018

    National Environmental Education Foundation speaker Ashley Turner will address topics such as, understanding environmental triggers, knowing when an asthma episode or aggravated symptoms are occurring, understanding asthma medication, and more in the webinar.

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    As the spring and summer seasons transition, outdoor activities are kicking into high gear. But if a child has asthma, the feelings of chest tightness and shortness of breath can quickly turn a fun-filled activity into something less than enjoyable. No two cases of asthma are the same, so the best way to manage asthma is to be proactive and aware of the conditions that tend to cause an episode. You should know that asthma is a very manageable condition, but only if children and their guardians are diligent with their treatment and pay attention to their reactions to environmental triggers.

     National Recreation and Park Association (NRPA) members who interact with children during the warmer months should understand how to identify and aid a child in their management of pediatric asthma. This presentation is also designed to educate NRPA members on the prevalence and disparities of pediatric asthma in the United States. National Environmental Education Foundation speaker Ashley Turner will address topics such as, understanding environmental triggers, knowing when an asthma episode or aggravated symptoms are occurring, understanding asthma medication, and more in the webinar.