2020 Public Relations and Marketing Bundle

This bundle is a collection of 2020 Virtual sessions to increase your social engagement skills by optimizing social media communication and keeping your brand fresh. Upon completion, the sessions included in this bundle are eligible for 0.2 CEU. The third session is included for no additional cost and eligible for 0.034 CEU.


Sessions included in this bundle:

  1. Insta-worthy Parks and Recreation: Optimize Your Parks, Programs and Events for Social Engagement (0.1 CEU)
  2. Refresh not Rebrand: How to Update Your Brand Without Changing Your Identity (0.1 CEU)
  3. Communicating with Your Social Media Audience During a Crisis (0.034 CEU)



NRPA Education online learning content is accessible for 180 days from the date of your registration. The learning content is available for registration for one year from the date of origination.

  • Contains 4 Component(s), Includes Credits

    Join this 2020 Virtual session with crisis management professional, Meghan Rothschild, and learn how to effectively navigate through communications challenges and sustain organizations through unpredictability and change using social media.

    This speed session will focus on crisis communication for nonprofits and small businesses. During the COVID-19 public health crisis, organizations and businesses of every size and in every industry have suddenly and unexpectedly found themselves in an unprecedented storm of chaos. Effectively communicating changes in event plans, services, and fundraising strategies is no small feat and requires consistency and strategy. Yet, staying in touch with clients and customers has never been more important. Social media is a great tool to communicate with your client base effectively during times of crisis, such as COVID-19. Join us for a session guided by award-winning crisis management pro-Meghan Rothschild, president of Chikmedia, to discuss how we can navigate these communications challenges and sustain our organizations through unpredictability and change.


    Learning Objectives
    Following this session, learners will be able to:

    1. Develop an effective crisis communication message. 
    2. Broadcast communications throughout all social media platforms in a consistent manner.



    NRPA Education online learning content is accessible for 180 days from the date of your registration. The learning content is available for registration for one year from the date of origination.

    Meghan Rothschild

    President and Owner

    Chikmedia

    Meghan is the President and owner of the marketing and public relations firm chikmedia, a company that puts an emphasis on female-‐run organizations and women business owners, and offers strategic marketing planning, and creative PR. Meghan is a 13 year melanoma survivor who also acts as a spokesperson for various nonprofit organizations.

  • Contains 3 Component(s), Includes Credits

    Join this 2020 Virtual session and learn how Apex completed a full update and rebranding of all their external tools (logo, website, activity guide and registration system, the budget, and whether or not contractors were used to helping.

    Many of us grapple with whether or not to spend scarce resources on rebranding. Apex did, and we are here to tell you why it paid off. Learn how we accomplished a full update of all of our external tools (logo, website, activity guide and registration system), the budget and whether or not we used contractors to help us.


    Learning Objectives
    Following this session, learners will be able to:

    1. Evaluate if an organization needs to refresh/rebrand.
    2. Identify the fundamental standards in each of these sections.
    3. Determine if to hire an outside consultant and how to go about doing so.




    NRPA Education online learning content is accessible for 180 days from the date of your registration. The learning content is available for registration for one year from the date of origination.

    Katie Groke Ellis

    Director of Marketing, Communications and Community Outreach

    Apex Park and Recreation District

    Katie Groke Ellis is currently the Director of Marketing, Communications and Community Outreach at the Apex Park and Recreation District. Previously, she was a Senior Associate at SE2 and Director of Communications and Marketing for Big Brothers Big Sisters of Colorado. She is the former National Program Manager at The White House Project and has a background in recruiting and training women to run for office, managing comprehensive communications campaigns and organizing the community to take action. A graduate of the University of Wyoming where she played on a soccer scholarship, Katie has worked with the NCAA, Choice USA, Springboard Enterprises and Planned Parenthood of the Rocky Mountains. Katie has a Masters Degree in Public Administration from the University of Colorado at Denver. Katie also sits on the Board of Directors for the Arvada West High School Foundation, the Arvada Vitality Alliance and the Arvada Chamber of Commerce.

  • Contains 3 Component(s), Includes Credits

    This 2020 Virtual session explores ways to make parks, programs and events more photo-friendly while empowering an army of amateur marketing representatives to spread the word about your great department free of charge.

    Social media is built around one simple fact: people love to share and show off. Over the past few years, restaurants have been changing lighting, plates, and even the food they serve, because the most successful business owners understand that making "Insta-worthy" experiences invites visitors to post pictures and share their experience with friends. We as park and recreation marketing professionals can learn a lot from the ice cream shops and taco trucks and find little ways to make our parks, programs, and events more photo-friendly. Keep in mind, you are not just making visitors' feeds more exciting, but you're also empowering an army of amateur marketing representatives to spread the word about your great department, free of charge. It's a little bit of planning on the front-end for a whole lot of engagement in return!


    Learning Objectives
    Following this session, learners will be able to: 

    1.  Identify and implement strategies that encourage visitors to take and post photos at facilities and programs. 
    2. Take better photos with smartphone cameras, enabling them to prepare their spaces for guests to take better photos.
    3. Understand the value of UGC (User Generated Content) and how to work with recreation staff early in the process to encourage it.

     

    NRPA Education online learning content is accessible for 180 days from the date of your registration. The learning content is available for registration for one year from the date of origination.

    Ann Beck

    Marketing & Communications Manager

    Mansfield TX Parks & Recreation

    With backgrounds in media and freelance marketing consulting, Ann Beck has spent her career helping organizations find their voice and define their image. Since joining the world of parks and recreation, she’s been on a mission to bring that same clarity to cities and parks departments everywhere.