How to Talk Persuasively about Greener Parks
Includes a Live Event on 06/18/2020 at 2:00 PM (EDT)
In the second webinar of the Greener Parks for Health webinar series, you’ll learn how to craft communications messages that make a strong case for increasing green infrastructure in parks so every person has the opportunity to live a healthier life. Using the real-world evidence covered in the first webinar in the series, we will walk you through ways to use your audience’s personal beliefs and values to craft specific values-based messaging about green infrastructure and its benefits. Opportunities to tailor the messages for your community’s needs and desires will be highlighted. Attendees of this webinar will get a premium first access to NRPA’s Greener Parks for Health Communications Toolkit.
Conservation Program Manager, National Recreation and Park Association
Jenny Cox is a Conservation Program Manager at the NRPA overseeing the Parks and Green Infrastructure for Health initiative and the Great Urban Parks Campaign grant program. Jenny holds a B.S. in Environmental Science from the University of Maryland, Baltimore County and is passionate about the connection between parks, the environment and community health.
Beth Jacob is a communications and campaign strategy ninja, with a strong history working with progressive non-profits and philanthropy.