NRPA Research Clinic: Get Started on Your Data Journey

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How does your organization communicate the value of parks and recreation? There are so many resources available — how can they best be used in a relevant way? Join NRPA’s Research team on July 25, 2024 at 2:00pm EST for this hands-on clinic that will focus on using NRPA data to make optimal decisions on operations, programming and spending, as well as make the case for greater and more sustainable funding. Agency professionals will come away with an appreciation for why these tools matter and have realistic expectations of what these tools can (and can’t) do in supporting advocacy efforts.

By the end of this clinic, learners will have:

Generated ways NRPA data can help improve park performance and funding

Scavenged the NRPA data sources to find data that corresponds to common questions

Practiced selecting data that answers specific questions with a case study

Named a current opportunity/problem the student is having and identify the NRPA data that helps tell their story

Dianne Palladino, PhD (she/her)

Director of Evaluation

National Recreation and Park Association

Dianne Palladino (she/her) is NRPA’s Director of Evaluation. Dianne oversees evaluation activities and strategy at NRPA, and she is dedicated to developing training and resources for park and recreation professionals that will assist with effective, low-cost evaluation efforts in the field. Dianne has over 17 years of research and/or evaluation experience and leadership and additional experience in several diverse fields. She holds undergraduate degrees from Clarkson University and Georgia Institute of Technology, and she earned her Ph.D. at Carnegie Mellon University.

Melissa May (she/her)

Senior Research Manager

National Recreation and Park Association

Melissa came to the NRPA Research team in 2015 with a background in environmental planning, GIS, and government contracting. At NRPA, Melissa helps with producing member surveys and reports, as well as, creating Tableau interactive graphics and ArcGIS StoryMaps. Additionally, Melissa leads work related to NRPA Park Metrics, Facility Market Reports and Park Pulse.

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